Retail TouchPoints

AUGUST 3, 2020

While many are wondering if large retailers like Macy’s, J.Crew and Neiman Marcus will retain their premiere places in malls, few are considering whether the world of direct-to-consumer or DTC will also stumble in this changed retail landscape. Outdoor Voices’ issues reflect longer-term problems than the coronavirus.

Outdoor 299

Outdoor Beauty and Health Marketing Advertising 299

Inside Retail

MARCH 9, 2025

The retail marketing landscape is more dynamic than ever, so understanding which trends are worth pursuing both from the consumers and the businesss perspective and which ones are just noise, will be critical to achieving growth in the year ahead. Here are three common themes that came to the fore.

Marketing 130

Marketing Advertising Outdoor Returns 130

Retail TouchPoints

NOVEMBER 14, 2023

The 2023 American Express Shop Small Impact Study reveals that most consumers (78%) believe that small businesses are “essential to their community.” To drive consumer engagement and action on Small Business Saturday, American Express has launched a new campaign powered by augmented reality (AR) and a curated digital experience.

Shopping 296

Shopping Outdoor Advertising Consumer 296

Retail Focus

DECEMBER 12, 2024

Situated at the heart of the city and extremely well-connected, the 5-hectare site aims to be open and accessible, featuring 17,000 square metres of public spaces and parks celebrating outdoor living. Inclusive retail fosters unique consumer relationships while demonstrating that business and social conscience can coexist.

Marketing 264

Marketing Fashion Retail Marketing Management 264

Retail TouchPoints

JULY 12, 2021

The aim was to reach more consumers — particularly younger ones — even if that meant going outside Party City’s owned channels, said Vishwas Bharadwaj, the company’s VP of Marketplaces. Meeting Consumers ‘Where They Are’. retail scene. People still wanted to celebrate, albeit differently.”.

ATS 299

ATS Advertising Consumer Accounting 299

Inside Retail

MAY 3, 2021

] While live-streaming platforms may once have been reserved for gamers and their fans, luxury fashion brands are increasingly turning to this unique method of connecting with consumers. So, how does it work? Brad Manuel is co-founder and CEO of Livewire Group, a company that specialises in marketing within the gaming ecosystem.

Beauty and Health 246

Beauty and Health Fashion Advertising Outdoor 246

Retail TouchPoints

MARCH 23, 2022

Singles’ Day, also known as Double 11, is now the world’s largest shopping holiday, with advertisers seeing incredible returns. Douyin changed the game with its ability to keep users engaged in user-generated content and integrate smart advertising features that broke the mold of traditional ad formats. Membership Services are Booming.

Advertising 264

Advertising Social Commerce Promotions Outdoor 264

Retail TouchPoints

AUGUST 15, 2022

New research from PwC has found that three in 10 customers are more likely to try a new brand — and that number is even higher among younger consumers. But winning (and keeping) customers’ loyalty is no longer confined to programs and points. Collect and Leverage First-Party Data . Invest in Your People .

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Drop-Shipping Shipping Outdoor Customer Retention 243

Retail TouchPoints

JULY 28, 2021

The disruption caused by COVID-19 has led to a re-appreciation of relatively compact, walkable neighborhoods, with a mix of uses and opportunities to interact with people outdoors. People were already shopping online and ordering food for delivery, but it has become evident that consumer preferences have changed permanently.

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Fulfillment Outdoor Location Shopping 299

Inside Retail

MARCH 21, 2025

Weve subsequently had the ‘zero moment of truth’ (the research phase before the first purchase) and the ‘less than zero moment of truth’ (before the research phase begins when brands can anticipate consumers needs). It is a poor choice, for example, to just re-run your outdoor campaign closer to the store.

Inventory Management 130

Inventory Management Outdoor Advertising Management 130

Retail TouchPoints

JANUARY 28, 2022

With recent missteps by social media giants like Facebook, consumers have become increasingly aware of how their personal data is collected and used. Listen and then act accordingly: If a customer tells you they’re the outdoors type, don’t show them ads for a slinky cocktail dress. So how should retailers use zero-party data?

Kiosk 278

Kiosk Outdoor Checkout Marketing 278

Inside Retail

MAY 2, 2024

Despite all the stereotypes about Gen Z, this cohort of consumers can not be oversimplified into a cliche, and Pelot drove home the point that “they are anything but a homogenous group”. Their path to purchase relies more on product recommendations from peers rather than traditional advertisements and sponsored influencer posts.

Outdoor 264

Outdoor Finance Marketing Advertising 264

365 Retail

DECEMBER 11, 2024

From social media posts and reviews to photos and videos, UGC offers a unique blend of authenticity and credibility that resonates deeply with consumers. According to research, over 80% of consumers trust online reviews as much as personal recommendations. For retailers, leveraging UGC is no longer optionalits essential.

Advertising 52

Advertising Outdoor Apparel Marketing 52

Retail TouchPoints

SEPTEMBER 28, 2020

The service, which reaches millions of shoppers daily, is a vertical (or topical) search engine that promotes product advertisements, enabling businesses to market themselves online. All consumers have to do is search for their desired product or service, and they’ll be able to see a listing that’s relevant to their query.

Shopping 252

Shopping Merchant Services Accessories Drop-Shipping 252

Retail TouchPoints

FEBRUARY 23, 2022

Even visually oriented consumer-facing businesses like retail outlets often struggle needlessly to turn images into assets. Retail customers are primed for more than the typical “glamour shots” that architects and advertisers favor, and they are drawn to imagery with a more emotional, personal feel. Most importantly, loosen up!

Advertising 264

Advertising Outdoor Marketing Promotions 264

A1 Retail

DECEMBER 2, 2024

And the Retail Trust has joined forces with outdoor advertising company JCDecaux UK to raise awareness of shop staff abuse on the screens of some of the country’s biggest shopping centres and encourage shoppers to act more kindly this Christmas.

Shopping 104

Shopping Outdoor Advertising Management 104

Retail Focus

JUNE 2, 2021

The campaign will also run on a major outdoor adverting site facing both Central London and Westfield bound traffic on the A40 motorway. The campaign will also run on a major outdoor adverting site facing both Central London and Westfield bound traffic on the A40 motorway.

Outdoor 162

Outdoor Advertising Shopping Consumer 162

Inside Retail

JULY 9, 2024

Ehrenberg-Bass concludes that, “Unless there is an outstanding functional (especially price and/or location) difference, consumers do not see the brand they buy as differentiated from other brands.” How is a consumer to connect and decide, when the only lens (pun intended) on the brand is deal-driven?

Advertising 147

Advertising Fashion Outdoor Marketing 147

Retail TouchPoints

FEBRUARY 14, 2023

The Retail TouchPoints editors shared their takes on some of the most noteworthy and interesting ads from retail, CPG and technology advertisers: Temu Appeals to Billionaire Wannabes Perhaps the most notable new name that popped up in between plays was Temu , with its double-featured “Shop like a Billionaire” spot. The new U.S.

Merchant Services 278

Merchant Services Shopping Marketing Consumer 278

Small Biz Trends

JULY 27, 2022

If you’re looking for a business opportunity that earns you passive income, consider renting the space to other companies or vendors for advertising, market space, or recreational activities. Outdoor Shooting Range. Outdoor Advertisement Business. Outdoor Art Installation. Outdoor Photography Studio.

Outdoor 98

Outdoor Advertising Drop-Shipping Shipping 98

Retail TouchPoints

AUGUST 22, 2022

We share a lot of the data and we move consumers into their full-price environment ,” explained Grover. “I’ve And because we’re marketing to a different consumer, we open up our customers to their brands. It’s a very symbiotic relationship that no other marketplace does today, not a single one.”. “I’ve

Fulfillment 246

Fulfillment Drop-Shipping Shopping Consumer 246

RETAIL MANAGEMENT SOFTWARE

DECEMBER 24, 2021

The Retail market landscape has seen significant changes in retail trends and shifts in consumer behavior since the coronavirus breakout, but the industry now appears more optimistic about the growth prospects. New Look Stores. Retailers are also now tasked with turning temporary store hacks into longer-term standards.

Retail Trends 111

Retail Trends Consumer Payment Services Fulfillment 111

A1 Retail

AUGUST 1, 2024

When looking at sales in the sports, outdoors and recreation sector year-on-year, average revenue per domain increased by 35 percent, driven by a 40 percent rise in orders year-on-year. percent), suggesting that consumers were spending more, purchasing more frequently, and retailers were attracting shoppers with deeper discounts.

Outdoor 105

Outdoor Advertising Promotions Consumer 105

Independent Retailer

MARCH 31, 2022

As consumers once again begin emerging from a pretty locked down and socially distanced winter season, they are going to be super eager to get out of the house and not only enjoy the warmer weather, but also to mingle with friends and do some in-person shopping. Marketers will need to make the most of these advertising options.”.

Marketing 98

Marketing Outdoor Advertising Location 98

Inside Retail

AUGUST 7, 2024

“Mengniu signed to be an Olympic sponsor from 2021 to 2032 and has been leveraging this in all aspects of marketing from choosing athletes as ambassadors, to packaging with the Olympic logo, and advertisements featuring Olympic sports. Instead, they put themselves on the scene for international consumers through pop-up activities in Paris.

Marketing 130

Marketing Advertising Outdoor Accounting 130

Inside Retail

MARCH 13, 2024

Sonder audits and values owned media which quantifies the size of the prize, creating benchmark-based advertising rate cards for every type of retail media channel imaginable. So it has become a bit like a tax the supplier brand pays to feature in parts of the retailer’s advertising, but it’s not always tracked or monitored.”

Advertising 130

Advertising Department Stores Finance Marketing 130

Retail Focus

SEPTEMBER 20, 2024

Liberty managing director Will Smith said: “The project required external and internal window graphics, floor graphics, wall coverings and other displays and features, including outdoor flags and a fully decorated treadmill. In addition, we can add graphics to our vehicles and use them as mobile advertising while out on the road.”

Visual Merchandising 147

Visual Merchandising Outdoor Shopping Promotions 147

Small Biz Trends

JULY 8, 2021

Organizing a retail event in a physical store can be a good way to pull consumers. 58% of consumers are interested in attending a retail event in the future ( SCORE ). But consumers love to visit retail establishments as they can touch, feel, or try out products. Shopper behavior and consumer trends are constantly changing.

Specialty Store 138

Specialty Store Specialty Retailers Social Commerce Advertising 138

A1 Retail

FEBRUARY 15, 2023

Under Armour will open three new brand-owned stores in key cities throughout the UK over the next couple of months, following significant growth and consumer demand in the market. The retail stores will use Under Armour’s new cutting edge city concept.

Planning 97

Planning Outdoor Wholesale Location 97

Small Biz Trends

JULY 6, 2022

Increase brand awareness: Your company vehicle may serve as built-in advertising as you move throughout town. Focus on events, outdoor portraits, or even pets. Create advertising space on the side or top of your vehicle and rent it out to local businesses for advertising. Best Mobile Business Ideas in 2022.

Outdoor 111

Outdoor Advertising Location Boutique 111

Inside Retail

JULY 29, 2021

LK: I love consumer brands. IR: When you think about marketing and getting brands back in front of customers, do you see that as TVCs and outdoor campaigns, or are you looking to go down the digital advertising route? LK: Think brands and consumers — that’s really what we’re about.

Wholesale 246

Wholesale Fashion Department Stores Marketing 246

365 Retail

MARCH 19, 2024

Operated directly by Landsec’s Spotlight platform, a dedicated team will work in collaboration with Ocean Outdoor, who manage the advertising sales of Piccadilly Lights for Landsec, and cultural marketing agency 160over90, part of Endeavor, to curate a calendar of brand and cultural events for Below The Lights.

Outdoor 64

Outdoor Advertising Location Promotions 64

Independent Retailer

JULY 19, 2022

Consumers who see value in retail technology are more likely (73%) to prefer familiar brands than those who are unimpressed with the tech. In today’s increasingly digital world, it has become easier for brands to expand consumers’ awareness. However, high awareness does not always lead to impressed consumers.

Payment Services 98

Payment Services Jewelry Apparel Consumer 98

365 Retail

OCTOBER 12, 2022

Through its “one platform, one audience, one inventory” approach, Westfield Rise offers clients access to a fully GDPR-compliant platform leveraging qualified audience data on the company’s massive footfall, including 550 million yearly visits in Europe, along with 40 million consumers online.

Advertising 72

Advertising Outdoor Management Shopping 72

Retail Bound

APRIL 20, 2023

Well, if you make a physical consumer product, that means you need to get into retail. Each year Nielsen (yes, the same folks who’ve done the TV ratings since your grandma bought her first TV) runs a trust in advertising survey. It always ranks above banner ads, outdoor and other forms of paid media.

Outdoor 98

Outdoor Advertising Marketing Planning 98

Retail Times

NOVEMBER 28, 2023

Four Roses bourbon has launched its first-ever consumer advertising campaign, targeting a younger whiskey drinker. Commissioned and co-ordinated by the brand’s long-term distributor, Spirit Cartel, the £400,000 digital outdoor and social media campaign is entitled ‘Don’t Mention It’.

Outdoor 52

Outdoor Advertising Consumer 52

Inside Retail

AUGUST 28, 2024

Third-party marketplaces, direct sellers, budget Asian retailers, and social media influencers are all vying for ever-smaller slices of consumer attention. Digital advertising is becoming both more costly and less effective. Moreover, today’s consumers are increasingly seeking artistic experiences in their shopping journeys.

Merchant Services 130

Merchant Services Visual Merchandising Consumer Customer Experience 130