Retail TouchPoints

JULY 28, 2023

Merchants on the WooCommerce platform will be among the first to integrate directly with TikTok ’s new Shop feature, which allows brands to sell directly on the social media platform. The integration is an expansion of an ongoing partnership between WooCommerce and TikTok that also includes a number of advertising integrations.

Merchant Services 246

Merchant Services Shopping Advertising Planning 246

Retail TouchPoints

OCTOBER 19, 2022

As economic pressures and living costs surge, more people than ever are considering using point-of-service (POS) finance — such as buy now, pay later and installment loans — to manage their cashflow. It’s clear that there is a consumer-driven need for more flexible finance and smarter buying power. .

Finance 260

Finance Merchant Services Payment Services Consumer 260

Retail TouchPoints

JUNE 15, 2022

Called “Buy Direct,” the third-party marketplace is being integrated into Bing’s existing ecommerce experience, Start Shopping, where consumers can find products and are then directed to a retailer’s website to make the purchase. Microsoft it is reportedly testing out a new retail marketplace in the U.S. At the moment a “ couple hundred U.S.-based

Merchant Services 306

Merchant Services Shopping Payment Services Advertising 306

Retail TouchPoints

JUNE 4, 2024

The latter competition could have broad implications for any business using these platforms to connect with consumers…so, just about everyone. Last month, Google , Meta and TikTok all debuted more AI-based capabilities for their customers (that is, advertisers, creators and merchants).

Advertising 245

Advertising Merchant Services Social Commerce ATS 245

Retail TouchPoints

APRIL 8, 2022

Some of the latest include a price optimization tool for online sellers, AR try-on for beauty products and advanced data insights for merchants. But there is one big difference between Google and the leading online marketplaces— Google offers all this to merchants for free. Bottom line: more traffic = better results for advertisers.

Merchant Services 279

Merchant Services Shopping Advertising Shipping 279

Inside Retail

APRIL 10, 2022

Now it has expanded the program to protect Australians from many overseas retailers targeting Australians with false advertising for popular products like diet pills, supplements, dating subscriptions and business services. If a customer believes they have been the victim of a scam they should call us as soon as possible.

Merchant Services 246

Merchant Services Payment Services Advertising Shopping 246

Retail TouchPoints

SEPTEMBER 16, 2021

In the last two months alone, TikTok has rolled out dedicated “Shopping Tabs” for Shopify merchants, Twitter began a pilot of its “Shop Module,” and Pinterest made it possible for creators to “control the shopability of their content” by tagging products. There’s no time to waste, because consumers are already there. earning $26.97

Social Commerce 312

Social Commerce Consumer Merchant Services Checkout 312

Retail TouchPoints

AUGUST 20, 2024

Inflation rates remain unpredictable , consumer confidence is fluctuating and supply chain disruptions , including the geopolitical environment, continue to affect inventory levels and pricing. Meanwhile, consumers themselves are pulling back on spending slightly in Q3, as Morningstar notes. Reassessing Pay-Per-Click (PPC) advertising.

Marketing 261

Marketing Merchant Services Advertising Payment Services 261

Retail TouchPoints

OCTOBER 21, 2021

In the world of ecommerce, Google is a bit of an anomaly: while a relatively minor player in the marketplace landscape compared to giants like Amazon and eBay , it is at the same time central to the shopping journeys of millions of consumers every day. We’re Not a Retailer, We’re Not a Marketplace’.

Merchant Services 299

Merchant Services Advertising Shopping Drop-Shipping 299

Retail TouchPoints

SEPTEMBER 12, 2023

Photo courtesy of TikTok Shop While the ecommerce functionality has been available to at least some users since late last year, today marks the service’s debut to the wider TikTok community, and to say that both consumers and brands have been eagerly anticipating this development might be an understatement. Digital Service (USDS).

Merchant Services 278

Merchant Services Payment Services Shopping Checkout 278

Retail TouchPoints

MARCH 11, 2022

The ever-evolving roster of social commerce capabilities on the world’s top platforms can be dizzying, with vast disparities between what is possible from one app to another and each platform fighting to keep up — both with consumers’ expectations and each other. Twitter Lets Merchants Create In-App ‘Shops’. trillion pie by 2025.

Social Commerce 305

Social Commerce Merchant Services Advertising Shopping 305

Retail TouchPoints

JANUARY 12, 2021

They provide the venue that connects merchants with customers and offer services and experiences that a single retailer cannot. While retailers can target and engage with customers online, it’s been a long-time struggle for merchants to convert foot traffic into intelligent data. Post-COVID: Shopping = Buying + Experience.

Shopping 288

Shopping Merchant Services Advertising Customer Experience 288

Retail TouchPoints

JULY 30, 2020

Only consumers only had 17% of their shopping done by early July, and 54% said they held off on spending because they didn’t know what they needed. The most notable shift between the 2019 back-to-school season and today is the strong consumer preference for technology over traditional items like apparel and even school supplies.

Merchant Services 316

Merchant Services Advertising Apparel Consumer 316

Retail TouchPoints

NOVEMBER 18, 2021

Retailers certainly need to know what consumers want , but perhaps an even more important question is: How do I provide it to my shoppers? According to a report from Shopify, merchants see a 250% increase in conversions when using 3D product image models instead of 2D images.

Consumer 264

Consumer Merchant Services Payment Services Advertising 264

Retail TouchPoints

AUGUST 13, 2021

Now, at BigCommerce, she helps merchants grow via integrations to channels such as Google, Facebook, Amazon, eBay and Walmart , a task she says is “like walking among giants.”. As data privacy increases, it becomes more and more challenging to get data about [consumers] from other places.

Merchant Services 299

Merchant Services Payment Services Fulfillment Advertising 299

Inside Retail

JANUARY 16, 2025

Despite modestly positive expectations for 2024, the luxury retail market did not pan out as merchants had hoped. Until recently, there didnt seem to be a limit to the price that consumers would pay for a luxury status symbol, such as a leather handbag. Despite the fact that we project a slight market-share decline in 2025 (to 24.8

Merchant Services 130

Merchant Services Fashion Jewelry Social Commerce 130

Retail TouchPoints

MAY 28, 2024

But the latest threat comes in the form of social media, with 40% of younger consumers launching their information queries on platforms like Instagram and TikTok instead of Google, according to Google’s own data. A Search Salvo with Gen AI Ammo Google isn’t taking this lying down, however, and generative AI is key to how it’s fighting back.

Merchant Services 264

Merchant Services Advertising Consumer Marketing 264

Retail TouchPoints

JULY 18, 2022

But audio isn’t going to stay at the office, when there’s a $20 trillion consumer market that’s perpetually game for new things. Podcasts today get a sizable chunk of the news organizations budget (think of them as their direct-to-consumer play), as well as the brand marketer’s. largely due to the pandemic. More Audio than Ever Before.

Merchant Services 306

Merchant Services Customer Experience Advertising Consumer 306

Retail TouchPoints

OCTOBER 4, 2023

Whether it was inspiration from this “summer of sport” or keeping up with the ever-changing weather, the increasing unpredictability of consumers’ shopping habits was on display this summer. Having grown up as internet natives, Gen Z is said to be more desensitized to traditional advertising.

Merchant Services 264

Merchant Services Social Commerce Checkout Payment Services 264

Retail TouchPoints

OCTOBER 7, 2022

The new offering is powered by Bolt’s Checkout Everywhere solution (originally called Tipser until it was acquired by Bolt in late 2021), which allows websites of all kinds to add transaction capabilities and sell products from participating merchants. “We’re Then the merchant takes over for fulfillment, logistics and so on.”.

Merchant Services 278

Merchant Services Checkout ATS Fulfillment 278

Retail TouchPoints

NOVEMBER 16, 2022

Meta also will highlight businesses from its Meta Business Leaders Network in the new 2022 Smalliday Showcase gift guide, and provide small businesses with advice on advertising effectively with its SMB Holiday Marketing Guide. Additionally, eligible SMBs will be able to earn a $100 TikTok advertising credit. small business owners.

Merchant Services 278

Merchant Services Finance Advertising Marketing 278

Retail TouchPoints

JUNE 17, 2022

Catalogs allows merchants of all kinds to upload their active inventory directly to Pinterest and turn those ecommerce listings into dynamic Product Pins, making them more shoppable. The results of their work together speak volumes about the potential for digital commerce efforts driven by an understanding of today’s consumer.

Merchant Services 299

Merchant Services Social Commerce Advertising Payment Services 299

Retail TouchPoints

DECEMBER 16, 2022

The problem, according to Darveau-Garneau, is the experience once consumers arrive at a company’s website. Darveau-Garneau: It was a really fun role, but about two years ago, the conversation started shifting away from digital advertising. Right now merchants have to write thousands of rules to do a lot of what I just described.

Merchant Services 321

Merchant Services Advertising Customer Experience Shipping 321

Retail TouchPoints

JANUARY 12, 2024

As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. Source: Statista This forecast highlights the tremendous potential and increasing influence of social media platforms as key drivers of consumer purchasing behavior. Facebook advertising will continue to be an obvious choice.

Social Commerce 320

Social Commerce Beauty and Health Advertising Merchant Services 320

Retail TouchPoints

OCTOBER 27, 2023

Amazon’s Prime Video was one of the last streamers to announce the addition of advertising. This shift will make Prime Video “the largest premium ad-supported service, reaching an estimated 115 million viewers in the U.S. What TV Advertising Could Mean to the Amazon Business As UnBoxed closed out on Thursday, Oct.

Advertising 278

Advertising Merchant Services Outdoor Accounting 278

Retail TouchPoints

AUGUST 7, 2023

After several years of declines and a host of executive switch-ups (particularly in the CEO role), Wish began a major overhaul of its business (still underway) and launched a marketing blitz to “reintroduce” itself to consumers in August 2022. and then made sure everyone knew about it with a spot in advertising’s biggest game, the Super Bowl.

Merchant Services 245

Merchant Services Drop-Shipping Shipping Payment Services 245

Retail TouchPoints

AUGUST 5, 2022

Online fraud cost digital commerce merchants $27 billion in 2021 , so it’s no surprise that retailers have redoubled their focus on eliminating these threats. Media articles abound about the skyrocketing marketing dollars required to woo new consumers. And some 40% of declined shoppers will never try that site again.

Merchant Services 288

Merchant Services Returns Shipping Payment Services 288

Retail TouchPoints

NOVEMBER 11, 2021

Curious about how consumer attitudes and behaviors are evolving? What consumers really want from brands and retailers. EY (Ernst & Young) has been tracking changing consumer sentiments since the onset of COVID-19 and will soon launch its 8 th Future Consumer Index. 17 from 1:20 to 2:10 p.m. 17 from 12 to 12:30 p.m.

Merchant Services 342

Merchant Services Payment Services Consumer Beauty and Health 342

Retail TouchPoints

OCTOBER 4, 2021

Flexible Payments Will Gain Further Ground. Flexible payments are continuing to gain steam, particularly among younger generations. A survey by Klarna found that 75% of Gen Z, 76% of millennials and 60% of Gen X are looking for more flexible payment options. Let the countdown begin….

Merchant Services 321

Merchant Services Payment Services Fulfillment Promotions 321

Retail TouchPoints

SEPTEMBER 9, 2024

Same goes for the services Alibaba is building to stay competitive: financing solutions, fulfillment services, AI tools to make the process of using the platform easier, localized warehousing to speed up delivery. Sounds familiar, right? That’s because Amazon, and now Walmart, have all done the same.

Finance 264

Finance Merchant Services Payment Services Fulfillment 264

Retail TouchPoints

MAY 16, 2023

If well built, they provide advertisers with a channel to engage with consumers for both near-term return on ad spend (a.k.a. Both of these models are done in a way that protects consumer data and privacy. We are also seeing healthy ads businesses develop in online travel, home services, digital goods and used goods.

Advertising 305

Advertising Merchant Services Apparel Marketing 305

Retail TouchPoints

FEBRUARY 4, 2021

Not only were consumers shopping more online throughout the pandemic, but they were doing it around the world. The benefits of direct-to-consumer ecommerce have never been more pronounced than they have been since the spread of the COVID-19 pandemic,” said Tommy Kelly, CEO of ESW in an interview with Retail TouchPoints.

Merchant Services 305

Merchant Services Beauty and Health Consumer Returns 305

Retail TouchPoints

SEPTEMBER 14, 2023

Pinterest unveiled a suite of new features for its users as well as new advertising formats at its Pinterest Presents event Sept. We’ve made Pinterest more measurable from first impression to last click and we’re excited to share more about our new products that span the consumer journey, all in a more positive place online.”

Merchant Services 264

Merchant Services Advertising Management Shopping 264

Retail TouchPoints

MAY 8, 2024

One of the biggest reasons, according to data from Contentsquare , is that while merchants are investing in paid advertising to drive more traffic to their sites, their experiences are riddled with experience gaps that ultimately create frustration for shoppers. Additionally, overall ecommerce conversions decreased by 5.5%.

Merchant Services 277

Merchant Services Advertising Customer Experience Marketing 277

Retail TouchPoints

OCTOBER 3, 2024

It’s no secret that the retail dynamic is complicated right now — brands are fighting for every conversion in an increasingly expensive ad environment where consumers are less loyal and more price-conscious. It’s not about digging through the data anymore and trying to find that needle in the haystack,” Hardy explained.

Merchant Services 278

Merchant Services Advertising Apparel Consumer 278

Retail TouchPoints

JANUARY 25, 2024

The result — a suite of data insights tools called Walmart Luminate — is now being used regularly by Walmart merchants and suppliers under the banner of the company’s Data Ventures division. As with most retailers, everybody’s looking for alternative revenue streams , whether it’s advertising, data or other streams.

Merchant Services 312

Merchant Services Consumer Drop-Shipping Advertising 312

Retail TouchPoints

MAY 29, 2024

The event will be promoted across New York City through extensive promotional efforts, including advertising on a Nasdaq marquee and tower from May 26 to June 2, 2024. Additionally, Shari White has been appointed as Interim Chief Merchant, reporting directly to Mohan. The block party will be open to the public from 11 a.m. ” .

Merchant Services 272

Merchant Services Promotions Advertising Brand Management 272