Retail TouchPoints

OCTOBER 19, 2022

As economic pressures and living costs surge, more people than ever are considering using point-of-service (POS) finance — such as buy now, pay later and installment loans — to manage their cashflow. It’s clear that there is a consumer-driven need for more flexible finance and smarter buying power. .

Finance 213

Finance Merchant Services Payment Services Consumer 213

Inside Retail

APRIL 10, 2022

Now it has expanded the program to protect Australians from many overseas retailers targeting Australians with false advertising for popular products like diet pills, supplements, dating subscriptions and business services. If a customer believes they have been the victim of a scam they should call us as soon as possible.

Merchant Services 246

Merchant Services Payment Services Advertising Shopping 246

Retail TouchPoints

JUNE 4, 2024

The latter competition could have broad implications for any business using these platforms to connect with consumers…so, just about everyone. Last month, Google , Meta and TikTok all debuted more AI-based capabilities for their customers (that is, advertisers, creators and merchants).

Advertising 214

Advertising Merchant Services Social Commerce ATS 214

Retail TouchPoints

OCTOBER 21, 2021

In the world of ecommerce, Google is a bit of an anomaly: while a relatively minor player in the marketplace landscape compared to giants like Amazon and eBay , it is at the same time central to the shopping journeys of millions of consumers every day. We’re Not a Retailer, We’re Not a Marketplace’.

Merchant Services 291

Merchant Services Advertising Shopping Drop-Shipping 291

Retail TouchPoints

SEPTEMBER 16, 2021

In the last two months alone, TikTok has rolled out dedicated “Shopping Tabs” for Shopify merchants, Twitter began a pilot of its “Shop Module,” and Pinterest made it possible for creators to “control the shopability of their content” by tagging products. There’s no time to waste, because consumers are already there. earning $26.97

Social Commerce 294

Social Commerce Consumer Merchant Services Checkout 294

Retail TouchPoints

AUGUST 13, 2021

Now, at BigCommerce, she helps merchants grow via integrations to channels such as Google, Facebook, Amazon, eBay and Walmart , a task she says is “like walking among giants.”. As data privacy increases, it becomes more and more challenging to get data about [consumers] from other places.

Merchant Services 293

Merchant Services Payment Services Fulfillment Advertising 293

Retail TouchPoints

NOVEMBER 18, 2021

Retailers certainly need to know what consumers want , but perhaps an even more important question is: How do I provide it to my shoppers? According to a report from Shopify, merchants see a 250% increase in conversions when using 3D product image models instead of 2D images.

Consumer 249

Consumer Merchant Services Payment Services Advertising 249

Retail TouchPoints

MAY 28, 2024

But the latest threat comes in the form of social media, with 40% of younger consumers launching their information queries on platforms like Instagram and TikTok instead of Google, according to Google’s own data. A Search Salvo with Gen AI Ammo Google isn’t taking this lying down, however, and generative AI is key to how it’s fighting back.

Merchant Services 255

Merchant Services Advertising Consumer Marketing 255

Retail TouchPoints

SEPTEMBER 12, 2023

Photo courtesy of TikTok Shop While the ecommerce functionality has been available to at least some users since late last year, today marks the service’s debut to the wider TikTok community, and to say that both consumers and brands have been eagerly anticipating this development might be an understatement. Digital Service (USDS).

Merchant Services 245

Merchant Services Payment Services Shopping Checkout 245

Retail TouchPoints

JANUARY 12, 2021

They provide the venue that connects merchants with customers and offer services and experiences that a single retailer cannot. While retailers can target and engage with customers online, it’s been a long-time struggle for merchants to convert foot traffic into intelligent data. Post-COVID: Shopping = Buying + Experience.

Shopping 251

Shopping Merchant Services Advertising Customer Experience 251

Retail TouchPoints

OCTOBER 4, 2023

Whether it was inspiration from this “summer of sport” or keeping up with the ever-changing weather, the increasing unpredictability of consumers’ shopping habits was on display this summer. Having grown up as internet natives, Gen Z is said to be more desensitized to traditional advertising.

Merchant Services 256

Merchant Services Social Commerce Checkout Payment Services 256

Retail TouchPoints

JULY 18, 2022

But audio isn’t going to stay at the office, when there’s a $20 trillion consumer market that’s perpetually game for new things. Podcasts today get a sizable chunk of the news organizations budget (think of them as their direct-to-consumer play), as well as the brand marketer’s. largely due to the pandemic. More Audio than Ever Before.

Merchant Services 282

Merchant Services Customer Experience Advertising Consumer 282

Retail TouchPoints

AUGUST 20, 2024

Inflation rates remain unpredictable , consumer confidence is fluctuating and supply chain disruptions , including the geopolitical environment, continue to affect inventory levels and pricing. Meanwhile, consumers themselves are pulling back on spending slightly in Q3, as Morningstar notes. Reassessing Pay-Per-Click (PPC) advertising.

Marketing 216

Marketing Merchant Services Payment Services Advertising 216

Retail TouchPoints

JUNE 17, 2022

Catalogs allows merchants of all kinds to upload their active inventory directly to Pinterest and turn those ecommerce listings into dynamic Product Pins, making them more shoppable. The results of their work together speak volumes about the potential for digital commerce efforts driven by an understanding of today’s consumer.

Merchant Services 282

Merchant Services Social Commerce Advertising Payment Services 282

Retail TouchPoints

JANUARY 12, 2024

As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. Source: Statista This forecast highlights the tremendous potential and increasing influence of social media platforms as key drivers of consumer purchasing behavior. Facebook advertising will continue to be an obvious choice.

Social Commerce 282

Social Commerce Beauty and Health Advertising Merchant Services 282

Retail TouchPoints

OCTOBER 7, 2022

The new offering is powered by Bolt’s Checkout Everywhere solution (originally called Tipser until it was acquired by Bolt in late 2021), which allows websites of all kinds to add transaction capabilities and sell products from participating merchants. “We’re Then the merchant takes over for fulfillment, logistics and so on.”.

Merchant Services 251

Merchant Services Checkout ATS Fulfillment 251

Retail TouchPoints

DECEMBER 16, 2022

The problem, according to Darveau-Garneau, is the experience once consumers arrive at a company’s website. Darveau-Garneau: It was a really fun role, but about two years ago, the conversation started shifting away from digital advertising. Right now merchants have to write thousands of rules to do a lot of what I just described.

Merchant Services 292

Merchant Services Advertising Customer Experience Shipping 292

Retail TouchPoints

NOVEMBER 16, 2022

Meta also will highlight businesses from its Meta Business Leaders Network in the new 2022 Smalliday Showcase gift guide, and provide small businesses with advice on advertising effectively with its SMB Holiday Marketing Guide. Additionally, eligible SMBs will be able to earn a $100 TikTok advertising credit. small business owners.

Merchant Services 249

Merchant Services Finance Advertising Marketing 249

Retail TouchPoints

JULY 30, 2020

Only consumers only had 17% of their shopping done by early July, and 54% said they held off on spending because they didn’t know what they needed. The most notable shift between the 2019 back-to-school season and today is the strong consumer preference for technology over traditional items like apparel and even school supplies.

Merchant Services 253

Merchant Services Advertising Apparel Consumer 253

Retail TouchPoints

JANUARY 25, 2024

The result — a suite of data insights tools called Walmart Luminate — is now being used regularly by Walmart merchants and suppliers under the banner of the company’s Data Ventures division. As with most retailers, everybody’s looking for alternative revenue streams , whether it’s advertising, data or other streams.

Merchant Services 304

Merchant Services Consumer Drop-Shipping Advertising 304

Retail TouchPoints

OCTOBER 27, 2023

Amazon’s Prime Video was one of the last streamers to announce the addition of advertising. This shift will make Prime Video “the largest premium ad-supported service, reaching an estimated 115 million viewers in the U.S. What TV Advertising Could Mean to the Amazon Business As UnBoxed closed out on Thursday, Oct.

Advertising 262

Advertising Merchant Services Outdoor Accounting 262

Retail TouchPoints

OCTOBER 4, 2021

Flexible Payments Will Gain Further Ground. Flexible payments are continuing to gain steam, particularly among younger generations. A survey by Klarna found that 75% of Gen Z, 76% of millennials and 60% of Gen X are looking for more flexible payment options. Let the countdown begin….

Merchant Services 311

Merchant Services Payment Services Fulfillment Promotions 311

Retail TouchPoints

DECEMBER 17, 2024

Amid all the ongoing furor around new artificial intelligence applications, when it comes to actual utility for both brands and consumers, the cream that has risen to the top appears to be AI-powered agents. This shift could eliminate the gap between research and purchase entirely, creating a more intuitive consumer journey.

Shopping 223

Shopping Merchant Services Consumer Advertising 223

Retail TouchPoints

NOVEMBER 11, 2021

Curious about how consumer attitudes and behaviors are evolving? What consumers really want from brands and retailers. EY (Ernst & Young) has been tracking changing consumer sentiments since the onset of COVID-19 and will soon launch its 8 th Future Consumer Index. 17 from 1:20 to 2:10 p.m. 17 from 12 to 12:30 p.m.

Merchant Services 300

Merchant Services Payment Services Consumer Beauty and Health 300

Retail TouchPoints

AUGUST 7, 2023

After several years of declines and a host of executive switch-ups (particularly in the CEO role), Wish began a major overhaul of its business (still underway) and launched a marketing blitz to “reintroduce” itself to consumers in August 2022. and then made sure everyone knew about it with a spot in advertising’s biggest game, the Super Bowl.

Merchant Services 213

Merchant Services Drop-Shipping Shipping Payment Services 213

Retail TouchPoints

AUGUST 5, 2022

Online fraud cost digital commerce merchants $27 billion in 2021 , so it’s no surprise that retailers have redoubled their focus on eliminating these threats. Media articles abound about the skyrocketing marketing dollars required to woo new consumers. And some 40% of declined shoppers will never try that site again.

Merchant Services 251

Merchant Services Returns Shipping Payment Services 251

Retail TouchPoints

MAY 16, 2023

If well built, they provide advertisers with a channel to engage with consumers for both near-term return on ad spend (a.k.a. Both of these models are done in a way that protects consumer data and privacy. We are also seeing healthy ads businesses develop in online travel, home services, digital goods and used goods.

Advertising 271

Advertising Merchant Services Apparel Marketing 271

Retail TouchPoints

FEBRUARY 4, 2021

Not only were consumers shopping more online throughout the pandemic, but they were doing it around the world. The benefits of direct-to-consumer ecommerce have never been more pronounced than they have been since the spread of the COVID-19 pandemic,” said Tommy Kelly, CEO of ESW in an interview with Retail TouchPoints.

Merchant Services 273

Merchant Services Beauty and Health Consumer Returns 273

Retail TouchPoints

OCTOBER 24, 2024

The pandemic really accelerated all of these numerous platforms where people can create and share content, [so that now] a consumer can come in at any point in time and easily buy in that second,” said Kaisy O’Reilly, Chief Marketing Officer at Stuart Weitzman during the IAB Connected Commerce Summit.

Merchant Services 217

Merchant Services Payment Services Checkout Shipping 217

Retail TouchPoints

MAY 8, 2024

One of the biggest reasons, according to data from Contentsquare , is that while merchants are investing in paid advertising to drive more traffic to their sites, their experiences are riddled with experience gaps that ultimately create frustration for shoppers. Additionally, overall ecommerce conversions decreased by 5.5%.

Merchant Services 241

Merchant Services Advertising Customer Experience Marketing 241

Retail TouchPoints

JANUARY 5, 2023

Although there are signs that inflation is easing, higher prices and an uncertain economy continue to impact consumer behavior. Although many customers are “brand loyal,” given the economic environment, stressed consumers nowadays will most often make retailer and product choices with price as the main factor. Today’s Consumer Mindset.

Merchant Services 282

Merchant Services Promotions Consumer Discount Store 282

Retail TouchPoints

SEPTEMBER 8, 2021

Amazon: the Consumer-First Platform. Amazon has completely upleveled what a high quality ecommerce experience looks like for consumers. For smaller brands, Shopify has been a major driving force for enabling them to go direct to consumers easily, with some economies of scale. behind Amazon.

Merchant Services 221

Merchant Services Payment Services Fulfillment Shipping 221

Retail TouchPoints

MARCH 17, 2023

The retail store, on the other hand, appeared further down the road in ancient Greece, where merchants sold goods in the Agora city center. Reintroducing NFTs for Retail Selling digital products to consumers is not new. Advertisers have been buying digital products from Facebook and Google for years.

Merchant Services 285

Merchant Services Consumer Accessories Advertising 285

Retail TouchPoints

MARCH 16, 2023

Be sure to check out our other stories on consumer attitudes toward AI and store design applications.] Source: Stitch Fix Meanwhile, other more technologically advanced merchants are doing it in-house. [Editor’s note: This is the third article in our series on AI in retail.

Merchant Services 315

Merchant Services Visual Merchandising Advertising Management 315

Inside Retail

OCTOBER 25, 2021

A combination of long-standing consumer skepticism towards marketing and the combative political environment in which we now live has accentuated and fueled continued distrust of the internet as a reliable source of truth. One of the core insights of the reports is the value of negative reviews.

Merchant Services 246

Merchant Services Advertising Consumer Marketing 246

Retail TouchPoints

JUNE 3, 2021

The pandemic has made omnichannel a business imperative for merchants of all sizes. During his session, Dornfeld noted that the convergence of marketplaces and advertising, along with the maturity of social commerce capabilities, have created new opportunities for omnichannel excellence. Access Now. They have to see it to buy it.

Merchant Services 361

Merchant Services Social Commerce Marketing Consumer 361

Retail TouchPoints

AUGUST 16, 2023

More of those people, for the first time, are getting access to digital media, and the first thing they’re consuming is small-screen, livestreamed content on social media. consumer has much more trust and much higher expectations of premium content. That’s not a problem that exists as much in the United States.

Advertising 234

Advertising Merchant Services Shopping Consumer 234