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Sensing, Not Seeing, with Vision AI as Retail’s Crystal Ball for the Future

Retail TouchPoints

This has never been more apparent than now, as consumers look to elevate their in-store shopping experiences and expect the same versatility and ease that they have obtained with modern omnichannel retail. Vision AI is becoming more central to creating that retail experience consumers desire.

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Getting to Grips with Gen Z

Retail TouchPoints

Gen Z consumers are neither easy to define nor predictable in their shopping habits. The consumer cohort born between 1996 or 1997 and 2010 and 2020 (there is no complete agreement here) is hard to read and reach because they are a product of the world they have been born into, one where change is constant, frequent and often unexpected.

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Q1 Results: Walmart, Target Lean on Groceries as Discretionary Spending Declines in Early 2023

Retail TouchPoints

The company’s investments in advertising also are paying off, and Walmart Connect grew nearly 40% during the quarter. We’re seeing in these economic indicators that there is some strain on the consumer, but the resilience has surprised us,” said John David Rainey, CFO at Walmart in an interview with CNBC.

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In-Store Retail Media: Focus on the Shopper, Not the CPM

Retail TouchPoints

Retail veterans like us have always viewed the physical store as a critical channel for shopper engagement. We’ve even experienced a few periods in the past when the store gained fleeting attention as a legitimate advertising medium (although Madison Avenue never quite agreed). Is it right for retail media advertisers?