Advertising Consumer Employee Engagement 
Retail TouchPoints
OCTOBER 2, 2024
Every interaction between a consumer and a brand is part of the overall retail experience. This could be a billboard or advertisement on the street, the look and feel of a storefront design, or the physical and digital displays within a shop. They even influence how employees engage with customers and deliver value.
Retail TouchPoints
JUNE 27, 2022
After two years of online browsing, consumers are eager to get out of the house and into the store. And as consumer discretionary spending continues to grow , retailers and brands around the world are exploring new ways to capitalize on the next wave of in-person shopping and experiences. So what’s the plan?
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Retail TouchPoints
DECEMBER 20, 2023
Over three -plus years, I have had the honor of speaking with industry pros who have rich backgrounds in tech, marketing and advertising, operations, finance and so much more. With the rise of retail media, he saw a unique opportunity to bring the robust, data-driven creative of digital advertising to the physical environment.
Wiser
JULY 11, 2022
This can be done in many ways, including both paid and organically generated marketing advertisements. Customer preferences rarely stay static for long and ensuring that you are up-to-date with trends and consumer demand can be essential to success. On top of this, a lot of time and effort goes into replacing employees.
Retail TouchPoints
AUGUST 15, 2022
New research from PwC has found that three in 10 customers are more likely to try a new brand — and that number is even higher among younger consumers. But winning (and keeping) customers’ loyalty is no longer confined to programs and points. Collect and Leverage First-Party Data . Invest in Your People .
Wiser
SEPTEMBER 20, 2022
According to a study done by Salesforce , 84 percent of consumers say that customer experience is just as important as a company’s products and services. Every single consumer touchpoint is a part of customer experience. As the rate of online shoppers has increased, so has the importance of consumer experience.
Wiser
MARCH 22, 2022
The goal for your brand is to be there to influence consumers at those key moments in the decision-making process and sway them toward your own products. Or, they come across an advertisement for a vacuum that specifically mentions pet hair. Employee Engagement. Consideration. Online Purchases.
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