Remove Advertising Remove Consumer Remove Dead-Stock
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The Importance of Using Search Data to Drive Ecommerce Success

Retail TouchPoints

69% of consumers go straight to the search bar when they visit an ecommerce site, and their search interactions provide merchants with crucial information about their intent, preferences and needs. Zero results pages can also illuminate the need to configure better synonyms to prevent dead-end searches.

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Breaking Barriers: How Brick-and-Mortar Retailers can Deliver Exceptional Customer Experiences

Retail TouchPoints

People have been saying “Retail is dead” for several years now. No, retail isn’t dead. Bad retail is dead. Missed sales due to inventory stockouts are a drain on revenue, unsold merchandise is a drain on cash flow, and carrying too much stock in the backroom is a waste of space that could otherwise be generating sales.

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Why AMP for Email has a Place in Every Email Marketers’ Playbook

Retail TouchPoints

It supports and enables a range of interactive features within advertising email campaigns and uses a markup that works with HTML and CSS. Here’s one scenario for an ecommerce website: Someone gets an email advertising a few shirts. Are they in stock? Salesforce also addressed support for building and sending AMP emails in 2021.

Marketing 289
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From the Caribbean to Hong Kong: The story behind sustainable label Beam Bold 

Inside Retail

Our eco-conscious brand uses digital printing for less waste and fixed brand colours to eliminate dead stock. At Beam Bold, we aim to educate consumers on investing in high-quality, long-lasting pieces that can easily be integrated into their existing wardrobe. All the fabrics we use are made from natural fibres.

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Is the DTC business model dead, or just evolving?

Inside Retail

A few years ago, it seemed like every new brand making noise in the market was adopting a direct-to-consumer (DTC) business model. Like many trends, the discourse around DTC is a rollercoaster, ranging from ‘DTC is dead!’ to ‘Look at this amazing DTC brand! Everyone should do this.’

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Jason & Scot Show Episode 273 – Amazon FBA Roll-ups with Alex Kopco of Forum Brands

Retail Geek

In episode 273 we interview Alex Kopco Founder and COO of Forum Brands, a roll-up of digitally-native consumer brands selling via Amazon. Alex Kopco is the Founder and COO of Forum Brands , a roll-up of digitally-native consumer brands selling via Amazon.

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Jason & Scot Show Episode 257 – Cookies, IDFA, and Commerce Deep Dive

Retail Geek

California Consumer Privacy Act of 2020 (CPRA) California Consumer Privacy Act of 2018 (CCPA) EU General Data Protection Regulation (GDPR). Apple Identifier for Advertisers (IDFA) – Goes from Opt Out to Opt In Q1 2021 Google Play Services ID for Android (GPS ADID) – Still Opt Out. Background. Privacy Law Changes.