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consumers spend an average of $276 per month on impulse buys. You can create a shopping situation where consumers feel like they have something to win if they buy, either literally, through sales and promotions, or figuratively, by positioning the purchase as “retail therapy.” Omnichannel Strategies. 1: Price Management.
Visual merchandising is a powerful way to cut through the noise. In brick-and-mortar stores and online storefronts, consumers are barraged with visual and text-based advertising. it’s easy for consumers to overlook most of them. Find Opportunities to Cross-Merchandise.
The Importance of Strong Visual Merchandising. Visual merchandising is a powerful way to cut through the noise. In brick-and-mortar stores and online storefronts, consumers are barraged with visual and text-based advertising. Make sure you are merchandising the products that your customers want, not what they need.
Even though Amazon kicked off Holiday 2020 in mid-October and Walmart and Target followed suit, Black Friday is still important to consumers. These small fixtures – we like stacking tables – are used to stop shoppers by offering new and exciting merchandise that is irresistible. Increase your advertising and marketing efforts.
Big retailers tend to kick off holiday sales in July, but the day after Thanksgiving is still important to consumers. These small fixtures – we like stacking tables – are used to stop shoppers by offering new and exciting merchandise that is irresistible. Increase your advertising and marketing efforts.
Listen in to hear from Tom Vieira, Wiser’s Director of Product, In-Store, and Casey Berns, Associate Director Shopper Insights and Category Advisory Services at The Clorox Company, as they cover six store conditions consumer brands need to monitor to win at the register. We have a recording of the webinar below.
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