Retail TouchPoints

MAY 9, 2024

Disney Advertising and Walmart ’s retail media division Walmart Connect are teaming up to bring retail media insights to Disney’s streaming TV platforms, including Hulu and Disney+ , for programmatic advertising campaigns and measurement.

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Retail TouchPoints

NOVEMBER 20, 2024

It’s hard to find a topic that all marketers agree on, but if there is one, it’s likely that programmatic ad buying continues to be a dominant channel for advertisers looking to scale. digital advertising spend in 2024, according to eMarketer. In fact, it will make up the vast majority — over 91% — of the current U.S.

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Advertising Marketing Accounting Consumer 278

Retail Wire

AUGUST 4, 2024

Instacart has introduced new advertising solutions aimed at enhancing consumer engagement and brand discovery on its platform.

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Retail TouchPoints

NOVEMBER 21, 2024

Building Flexibility in Forecasting for Variable Advertising Costs TV advertising is still the most common form of advertising in the U.S., Advertising was already likely to be up 5.6% this year (excluding political advertising) to $360 billion – and those high prices could spell disaster. The list continues.

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Advertising Finance Shipping Planning 274

Retail Focus

MARCH 25, 2025

Inflation has an impact on nearly every aspect of the economy, including raw material costs, wages, transportation, and, ultimately, the prices consumers pay for goods and services. Rising costs and shifts in consumer behaviors have a significant impact on the retail industry. Value replaces aspiration across advertising.

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Consumer Drop-Shipping Shipping Store Layout 130

Retail TouchPoints

OCTOBER 29, 2024

In addition to the compressed retail rush, Salesforce reports that 43% of consumers are carrying more debt than last year, making the fight for attention even more intense. However, the rising cost of customer acquisition via digital advertising – up 50% over the past two years – is forcing brands to explore new strategies. In the U.S.,

Advertising 290

Advertising Consumer Accounting Marketing 290

Retail TouchPoints

FEBRUARY 28, 2024

Out-of-home (OOH) advertising has played an integral role in the media mix for decades due to its influence and impact. adults have noticed an OOH ad within a one-month period and 78% of these consumers took some sort of action after, according to research from Morning Consult and the Out of Home Advertising Association of America (OAAA).

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Advertising Promotions Consumer Marketing 319

Retail TouchPoints

OCTOBER 2, 2024

At its annual advertiser summit this week, Pinterest presented a pin-worthy pitch to marketers — that the platform has grown its audience and improved advertising performance without sacrificing its feel-good vibe. And at the same time, we’ve turned Pinterest into a competitive performance player for our advertisers.

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Advertising Marketing Shopping Returns 290

Retail TouchPoints

APRIL 9, 2024

Advertisers already have a healthy appetite for games advertising: IAB’s latest study on games advertising found that 40% of advertisers plan to boost spending in this area over the coming year, making it the third-most popular channel for increased investment, after social media ( 47% ) and digital video ( 40% ).

Advertising 278

Advertising Consumer Fashion Customer Experience 278

Retail TouchPoints

OCTOBER 14, 2024

As social media and digital connectivity continue to shape consumer behavior, especially among younger generations, brands are increasingly focusing on how to leverage fandoms and community to connect with young shoppers. Combined, the two sites have more than 170 million monthly active users, primarily Gen Z females.

Advertising 278

Advertising Consumer Marketing Management 278

Retail TouchPoints

JANUARY 10, 2025

Even if you’re a couture bride looking for a high-end gown or you’re on a budget and [planning] to get something on Amazon, at some point you’re going to encounter David’s Bridal because of the way people consume media in and around their wedding. Here’s how Davids plans to do it. What car are we going to buy?

Advertising 287

Advertising Planning Consumer Jewelry 287

Retail TouchPoints

MAY 7, 2024

Meta has introduced a series of new generative AI tools to help advertisers automate and scale the “diversification of their creative,” which company executives said is key to seeing success from advertising campaigns on its platforms, including Instagram and Facebook.

Advertising 276

Advertising Planning Accounting Promotions 276

Inside Retail

NOVEMBER 27, 2024

The Australian Competition and Consumer Commission (ACCC) launched the legal action in the Federal Court against Webjet for displaying “flights from $X” statements but omitting its compulsory service fee and booking price guarantee fee in the advertised prices between November 2018 and November 2023.

Payment Services 264

Payment Services Advertising Consumer Marketing 264

Retail TouchPoints

AUGUST 15, 2024

With gains in total revenue, ecommerce sales, membership rolls and the Walmart Connect advertising business, the retailer has raised its guidance for Q3 and full-year outlook. Walmart’s retail media network Walmart Connect also posted massive gains with advertising sales growing 30% in the U.S., billion for the quarter reflects a 4.8%

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Advertising Consumer Marketing 264

Retail TouchPoints

DECEMBER 17, 2024

This lengthened proposal and wedding planning lifecycle has brides spending more time researching, planning and curating their dream day, creating a prime audience for advertisers that Davids Bridal is now uniquely positioned to serve.

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Advertising Planning Finance Consumer 246

Retail TouchPoints

JULY 25, 2024

The Sam’s Club Member Access Platform (MAP) , the retailer’s media network, is launching display ads in the Scan & Go mobile checkout experience, with the aim of reaching consumers closer to their point of decision. At launch, several Sam’s Club MAP advertisers such as Unilever already plan to utilize Scan & Go ads.

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Checkout Advertising Returns Shopping 264

Retail TouchPoints

MARCH 27, 2025

Between the tariff tug-of-war, flailing markets, insanely high egg prices and general twitchiness (as one strategist put it), consumers have gotten a bit hard to nail down lately. Here’s what some of the leading minds in retail say consumers need now. One thing is clear its not AI.

Consumer 147

Consumer Sporting Goods Advertising Fast Fashion 147

Retail TouchPoints

JUNE 13, 2024

The offering brings together a variety of connected TV (CTV) ad serving and measurement solutions, along with Albertsons Media Collective’s shopper data and insights, into a single platform from which advertisers can execute a wide range of CTV initiatives.

Advertising 263

Advertising Marketing Location Planning 263

Retail TouchPoints

MARCH 26, 2024

Leading the charge in innovative, consent-driven strategies is the adoption of zero-party data , or data that consumers proactively share with a brand. Elevating First-Party Data Amidst the Decline of Cookies Begin your retail advertising endeavors by embracing first-party data. The question remains: where and how should they begin?

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Advertising Apparel Consumer Marketing 264

Retail TouchPoints

NOVEMBER 27, 2024

But consumers are demanding in other ways, too. According to a study by UC Today , 90% of consumers expect to have an omnichannel retail experience when we shop. Digital channels are alive with opportunities to dazzle consumers. But where does that leave your marketing strategies for the humble shop floor?

Consumer 277

Consumer Marketing Promotions Customer Experience 277

Retail TouchPoints

NOVEMBER 7, 2024

In fact, 54% of marketers planned to activate their 2024 holiday campaigns in Q3. But consumers have spoken, and 89% think pre-October is “too early” for brands to launch their Christmas marketing campaigns, according to new data from brand tracking company Tracksuit. RTP: Consumers are especially mindful of value this year.

Marketing 278

Marketing Promotions Consumer Advertising 278

Retail Focus

NOVEMBER 26, 2024

Consumers commonly invest in the product recommendations of their chosen influencer; others are turned away by what they deem inauthentic content. This paradox signals a growing trend: influencers can both entice and deter consumers. “In Influencer Red Flags For The Consumer: Beware of ‘Over-Sponsored’ content.

Promotions 246

Promotions Consumer Advertising Marketing 246

Retail TouchPoints

FEBRUARY 13, 2024

Brick-and-mortar stores teamed up with brands to determine the optimal placement and positioning of products to entice consumers and their wallets. These days, however, consumers are the ones driving product placement, and owning the digital shelf has everything to do with the technology behind the scenes.

Consumer 290

Consumer Advertising Management Marketing 290

Retail TouchPoints

NOVEMBER 10, 2023

As consumer spending dips, retailers and ecommerce businesses are facing a perfect storm that is impacting their digital advertising ROI. The result is a growing need to optimise digital campaigns to ensure they are reaching the right consumers and delivering legitimate traffic to their websites.

Advertising 325

Advertising Marketing Finance Consumer 325

Retail TouchPoints

DECEMBER 5, 2024

Brian Schwalb, Attorney General for the District of Columbia, has filed a lawsuit accusing Amazon of failing to provide its advertised fastest delivery service to two D.C. zip codes while continuing to charge full price for its Amazon Prime service to the approximately 48,000 Prime members living there.

Checkout 273

Checkout Advertising Consumer Shopping 273

Retail TouchPoints

JANUARY 21, 2025

The launch of WHSmith North America Media Network represents an exciting new chapter for WHSmith North America on our ongoing journey to create more exciting and engaging retail experiences for consumers in travel , said Toby Keir, CEO of WHSmith North America in a statement.

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Planning Advertising Location Marketing 299

Retail TouchPoints

JANUARY 2, 2025

Exclusive: Google Debuts New Retail Media Solution with Lowes as First Beta Tester (March 18, 2024) Retail media was THE growth story in 2024, fueled by these networks ability to target consumers at key decision points in the shopper journey. consumers wallet.

Payment Services 278

Payment Services Checkout Wholesale Consumer 278

Retail TouchPoints

OCTOBER 9, 2024

Best Buy has built a 70,000 -square-foot studio to develop bespoke content for its own channels and those of its partners, including advertisers on its Best Buy Ads retail media network.

Advertising 241

Advertising Shopping Consumer ATS 241

Retail TouchPoints

MARCH 28, 2025

Consumers love to find a bargain, and promoting discounts and sales is a central tool in retailers’ arsenal to drive sales and traffic. The first situation arises when retailers advertise a product at a sale price compared to a higher regular” original “compare at” or “strikethrough” price.

Advertising 147

Advertising Promotions Consumer Apparel 147

Retail TouchPoints

MARCH 5, 2025

These platforms help retailers gain actionable insights from collected data, ensuring they can still deliver targeted and relevant advertisements based on the data. Insights platforms: Investing in robust insights platforms that can collect, analyze and utilize first-party data effectively will be critical.

Advertising 238

Advertising Marketing Consumer ATS 238

Retail TouchPoints

FEBRUARY 14, 2025

Indeed, 30% of consumers said they buy from online marketplaces a few times a month, while another 20% buy from them a few times a week, according to Bizrate Insights. However, 70% of consumers prefer shopping with specialized marketplaces over their mass counterparts, according to Boston Consulting Group. According to Emarketer , U.S.

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Fulfillment Shipping Advertising Management 216

Retail TouchPoints

FEBRUARY 26, 2025

Simply put, Adaptive Retail is any commerce experience that brings consumers what they want, wherever and whenever they want it. The next generation of consumer is scrolling on social platforms, they’re binge-watching on streaming platforms, theyre spending their time playing games Minecraft, Roblox, Fortnite, Spatial.

Advertising 173

Advertising Accounting Marketing Consumer 173

Retail TouchPoints

JUNE 4, 2024

The latter competition could have broad implications for any business using these platforms to connect with consumers…so, just about everyone. Last month, Google , Meta and TikTok all debuted more AI-based capabilities for their customers (that is, advertisers, creators and merchants).

Advertising 245

Advertising Merchant Services Social Commerce ATS 245

Retail TouchPoints

NOVEMBER 4, 2024

James Weiss, Managing Director, Big Drop If the social media platform goes away, millions of passionate consumers — not to mention the brands that use the platform to connect with them — will be devastated. Retail TouchPoints: What makes TikTok such a powerful platform, both for consumers and marketers?

Advertising 298

Advertising Marketing Promotions Consumer 298

Inside Retail

NOVEMBER 27, 2024

With consumer sentiment and discretionary spend down, many retailers are already facing reduced profit margins and a higher cost of doing business, making hefty discounting for prolonged periods a particularly costly exercise. LSKD’s approach has also garnered the attention of consumers and its community. “We

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Retail TouchPoints

MARCH 12, 2024

The future consumer is a #mood. By now, it’s a given that consumers expect personalized brand interactions and offerings, but it’s not just functional benefits they’re after. Consumers recognize that mental wellbeing is a key aspect of living well. That rises to 62% in the U.S. 72% of U.S. 67% of U.S.

Consumer 263

Consumer Beauty and Health Advertising Shopping 263

Retail TouchPoints

JULY 30, 2024

Even with research tools and ad tactics galore, new products still fail to resonate with consumers at an alarming rate. In large part, it’s a consequence of consistent consumer shopping routines. As we know, a change in consumer behavior is a lot to ask. No disruption to consumers’ comfy shopping routines.

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Advertising Consumer Shopping Accounting 263