Advertising Comparison Shopping Shopping 
A1 Retail
JUNE 15, 2021
Klarna, a global retail bank, payments, and shopping service, today announced the launch of their new Comparison Shopping Service (CSS) in 21 markets. In addition, the Klarna comparison shopping page will provide new opportunities for brands to reach browsing consumers with their products.
Inside Retail
SEPTEMBER 19, 2022
Its cash cow of discovering new products and services has served it well, but it has long looked at getting closer to the transaction in its platform – either by actually completing the transaction or building a social shop. It started with Facebook Shop, which was launched in 2015. Asian model hasn’t soared in the West.
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Retail TouchPoints
SEPTEMBER 30, 2022
Capitalizing on In-Store Advertising. Crafting in-store advertising with these concerns in mind can lighten the anxiety of comparison shopping for consumers while ensuring retailers aren’t leaving money on the table. This is how zero-party data transforms into a targeted and rewarding shopping experience.
Retail TouchPoints
NOVEMBER 12, 2021
It’s never too early to start preparing for the holiday shopping season, especially this year as brands and retailers are gearing up for ‘Shipageddon’ part two. While the pandemic accelerated ecommerce demand, it also changed the way consumers shop online, increasing the number of ‘frugal shoppers.’
Retail TouchPoints
SEPTEMBER 27, 2023
It started with COVID, and it hasn’t stopped — consumer shopping behaviors continue to rapidly shift even as the pandemic moves into the realm of memory. For brands and marketers, it’s hard, nigh impossible, to keep up with how and where consumers are shopping today, but media planning and buying platform Infillion tried.
A1 Retail
FEBRUARY 22, 2022
New data from Klarna, the global retail bank, payments and shopping service, reveals that Klarna’s retail partners received 301 million clicks from consumers via the Klarna app globally in 2021, increasing their traffic by 2.6 45 out of 100 top retailers in the US are currently leveraging Klarna’s advertising services.
Hunton Andrews Kurth
OCTOBER 18, 2021
The purpose of the legislation is both to help consumers to comparison shop by grouping like products and to mitigate the reinforcement of potentially harmful gender stereotypes that can be perpetuated by gendered children’s sections in stores.
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