Advertising Clienteling Returns 
Small Biz Trends
DECEMBER 2, 2021
What happens when a customer returns an item they’ve purchased? Maybe the store will offer credit, or just maybe they will refuse the return entirely. If the store has a return policy, then the terms of any returns or exchanges are laid out clearly in advance, eliminating questions in the minds of customers and staff.
Retail TouchPoints
JUNE 6, 2024
Not to mention that Sephora then has ample opportunity to maintain the relationship and encourage return visits. It adds a disconcerting dissonance to the store experience, since a customer must return to the screen to indicate what they want to try on whenever they find something they like. The tech is enabling the associates.
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Retail TouchPoints
FEBRUARY 12, 2024
And in today’s day and age, shopping online has never been easier — with targeted ads, free shipping, free returns, stores built into Instagram or TikTok, logins saved on your browser and payment information saved on your devices. It’s a way to treat ourselves, and to indulge in a little luxury.
Inside Retail
OCTOBER 24, 2021
Liquor brand Tia Maria recently announced its return to podcasting platforms following a successful run of its ‘One of a Kind’ podcast last year. It’s not surprising that brands are creating more podcasts themselves given how fruitful podcast advertising has been, particularly for retailers.
Retail TouchPoints
DECEMBER 2, 2022
When Mitchell’s grandfather, Morris “Moishe” Cohen, returned from fighting in World War II, he and his brother-in-law took over the business. Economy Candy’s clientele also has stayed with it through generations. The store has played a central role in the lives of the Cohens ever since. Bringing the Business Online.
Retail Minded
JULY 9, 2021
You may also want to enter a partnership with those stores that have the same clientele as your business. With so many people yet to return to in-person shopping, you want to incorporate influencer marketing in your strategies. You can also set up paid advertising campaigns or test different advertising solutions.
Small Biz Trends
OCTOBER 21, 2021
Niche marketing entails channeling marketing efforts towards first identifying a particular type of clientele and their particular needs. By segmenting your clientele and pinpointing the type of clientele that is best suited to leverage your brand and products you can embark on a focused effort towards capitalizing on your efficiency.
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