article thumbnail

David’s Bridal to Debut New Store Format Designed for One-on-One Customer Experiences

Retail TouchPoints

The retailer has recently focused on refreshing its image to meet the needs of a diverse clientele, including introducing its first junior collection, Jules & Cleo, in February 2022. In June David’s Bridal launched a shoppable video campaign on TikTok with digital agency January Digital and digital advertising platform KERV Interactive.

article thumbnail

Sloomoo Institute Makes West Coast Debut with ‘Awe-Inspiring’ Space

Retail TouchPoints

The fact that we have the building this color serves as out-of-home advertising at the same time, because the traffic on the street cannot be beat.” The LA location has new features distinct to the city and clientele, including Groov’s Grove an immersive, sonic experience. Photo credit: Sloomoo Institute A Future in Show Biz?

Location 264
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

#RICE24: On the Ground with In-Store Tech at Sephora, Reformation and Walgreens

Retail TouchPoints

The ultimate goal of these screens is to display advertising as an expansion of Walgreens’ retail media offering. Selling advertising is a financial boon for retailers, but in this case, Walgreens didn’t seem to have actually sold any advertising. Good technology facilitates the process, it doesn’t obstruct it ,” said Scott.

ATS 271
article thumbnail

Enter Chat Commerce: Tips for Implementing the Newest Form of Consumer Engagement

Retail TouchPoints

This allows retailers to identify which strategy is most effective, and ultimately leads to better results, engagement with customers and decreased costs on pushing a product that may not be resonating with your clientele. Especially now, brands should be thinking about the best ways to stand out from the crowd.

Consumer 278
article thumbnail

Don’t Fall Victim to a Cyber Attack: A Shopper’s Guide to Cybersecurity

Retail TouchPoints

Platforms like TikTok and Instagram are rife with scammers looking to prey on young people who are susceptible to buying things they see advertised on the apps. His leadership skills extend to spearheading revenue generation efforts, serving a diverse clientele across multiple industries.

Shipping 282
article thumbnail

IN MY SHOES: This is what it’s like shopping as a veiled Muslim woman

Inside Retail

It hasn’t happened often, but enough to make me feel as though I’m not a store’s clientele or that I don’t belong. But I find a bigger problem in advertising. Imagine never seeing someone who looks like you in advertising content, like across social media. In-store versus online. You can’t wear these clothes.”.

Shopping 246
article thumbnail

Ear to the ground: Why more brands are turning to podcasts

Inside Retail

It’s not surprising that brands are creating more podcasts themselves given how fruitful podcast advertising has been, particularly for retailers. The podcast will feature unique stories from Australians such as South Australian actor and former Neighbours star Sharon Johal who will discuss her work supporting minority groups.