Remove Advertising Remove Checkout Remove Store Layout
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Sick of hearing about AI? The key is understanding how to make it work for you

Inside Retail

Targeted advertising: You can use data to target promotions effectively, enhancing campaign ROI. In-store enhancements Computer vision: Improves product displays and store layouts to attract shoppers. Automated checkout experiences: Retailers such as Apple are pioneering checkout-free shopping.

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Aldi launches Corner Store in convenience push

Inside Retail

Discount supermarket Aldi is making a push into convenience with the opening this week of a Corner Store concept in North Sydney. The new store layout is designed to support smaller-basket, convenience-driven purchases, in contrast to the traditional big-box Aldi supermarket typically frequented by consumers for larger shopping trips.

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What Aussie retailers can learn from their counterparts in the UK, Europe

Inside Retail

Brands obviously don’t advertise the fact and it is seen as pulling the wool over shoppers’ eyes. It’s conspicuous, compared with Australian retailers, how few staff there are in-store. In Australia, we’re used to self-serve checkouts, but there is still a decent cover of staff in Woolworths and Coles.

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Retail’s tech revolution sets laser-like focus on the consumer

Inside Retail

Today’s consumers might browse products online and then feel, try and buy them in physical stores. Conversely, they might spot an item in a store, compare prices on their smartphone, and choose either to take it to the checkout or order it online for home delivery.

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What Should You Be Doing With Your Shopper Data?

Wiser

There are many ways you can improve shopping experiences in your store, including: Personalized Product Recommendations. Smoother Checkout Processes. Optimize Your Store Layout and Shelf Space. Loyalty Rewards and Benefits. Improved Employee Trainings. Predict Demand Patterns and Improve Your Pricing Strategy.

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5 Ways to Improve Customer Experience and Increase Conversion Rates

V Count

Demographic Analysis can be used to create targeted advertisements based on the gender and age groups of your customers. This can further improve your customers’ interaction within the store, leading to more sales and a higher conversion rate. Long queues and a complicated store layout will lose you a lot of customers.

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How to Measure Consumer Behavior: 3 Metrics for Brands and Retailers

Wiser

You don’t want it to be hard to get to the checkout, and so on. This will help you target your marketing and advertising campaigns inside stores, as well. With high-quality data in hand , you’ll have more confidence in your assortment, merchandising, and store layout decisions.