Retail TouchPoints

APRIL 27, 2023

As rival TikTok ramps up its shopping initiatives , Meta is streamlining its own commerce strategy to drive more in-platform shopping on Instagram and Facebook. A shift toward a new dynamic for Instagram and Facebook Shops will require companies to enable in-app checkout in order to offer a Shop on both sites.

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Retail TouchPoints

APRIL 1, 2025

Filling a grocery cart is perhaps the one retail experience we all share on a regular basis, more than shopping for clothes, tools or any other retail category. Why is marrying up the in-store and online grocery shopping experience the next big thing in grocery? grocers are valued at $8.5 boasting 365 locations. Here in the U.S.,

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Retail TouchPoints

APRIL 25, 2024

This is the first part of our two-part series, “ From Self-Checkout to Just Walk Out: A Look at Autonomous Retail Experiences.” In part one we go beyond the headlines to uncover the reality of the self-checkout situation. Plus, despite all the vocal naysayers, many consumers actually like the technology.

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Retail TouchPoints

MAY 17, 2024

This month Retail TouchPoints has been exploring the state of autonomous checkout experiences in our series From Self-Checkout to Just Walk Out. But there is a more middle-of-the-road area of self-checkout that is currently growing by leaps and bounds — smart carts. by the end of 2024.

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Retail TouchPoints

JUNE 15, 2022

Called “Buy Direct,” the third-party marketplace is being integrated into Bing’s existing ecommerce experience, Start Shopping, where consumers can find products and are then directed to a retailer’s website to make the purchase. Google’s shopping function is more algorithm-based, relying on the query itself and search history.

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Merchant Services Shopping Payment Services Advertising 306

Inside Retail

FEBRUARY 16, 2025

The Online CX Index, a partnership between Inside Retail and Humii, covers the entire website experience through checkout, delivery and even returns, evaluating eight key criteria based on up to 200 data points. Useful filters add to the smooth online shopping experience, with the option to adjust imagery size contributing to the ease of use.

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Inside Retail

FEBRUARY 7, 2023

Privacy and data regulations – such as Apple’s App Tracking Transparency Framework – have severely limited the data that brands and advertisers can collect on users of these channels. Brands seeking to break away from the Google-Meta duopoly in the digital advertising market need to be agile and adaptable to match today’s digital landscape.

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Inside Retail

FEBRUARY 16, 2025

The Online CX Index, a partnership between Inside Retail and Humii, covers the entire website experience through checkout, delivery and even returns, evaluating eight key criteria based on up to 200 data points. Useful filters add to the smooth online shopping experience, with the option to adjust imagery size contributing to the ease of use.

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Payment Services Checkout Drop-Shipping Advertising 130

Retail TouchPoints

FEBRUARY 16, 2023

As a result of these new approaches, customers now expect a secure, seamless shopping experience whether they are shopping in-person or online. One of the most common complaints customers have is waiting too long in checkout lines. Identifying customers also can help retailers discreetly personalize their shopping experience.

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Retail TouchPoints

SEPTEMBER 12, 2023

It might have been the worst-kept secret in retail, but after months of unconfirmed reports , behind-the-scenes testing and tales from the front lines , TikTok has finally, formally launched its new ecommerce offering — TikTok Shop. in November 2022. reads the company announcement. The company also reiterated that all TikTok-protected U.S.

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Retail TouchPoints

AUGUST 8, 2024

Macy’s has partnered with Rokt to provide shoppers with post-purchase offers via non-endemic ads delivered during the checkout and transaction experience. Macy’s Media Network has seen increased customer engagement since launching our partnership with Rokt,” said Michael Krans, VP of Macy’s Media Network in a statement.

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Retail TouchPoints

MARCH 25, 2024

NBCUniversal has unveiled a series of new capabilities aimed at “bringing television advertising into the performance marketing future” and enhancing TV-enabled commerce opportunities as it readies for the kickoff of the Summer Olympics on July 26, 2024. NBCU’s new Virtual Concessions ad format.

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Inside Retail

JANUARY 3, 2023

From smart shopping carts and intelligent buying assistants, to dynamic pricing algorithms and inventory tracking systems, retailers will have access to a wealth of powerful tools that enhance their ability to meet customers’ needs and respond quickly to changes in the market. .

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Retail TouchPoints

JULY 12, 2024

Supermarket chain Hy-Vee has invested heavily in its digital transformation over the last two years — and its latest adoption of digital shelf tags and post-purchase offers powered by its retail media network are designed to further improve the omnichannel grocery shopping experience. to further enrich its online media experience.

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Retail TouchPoints

APRIL 23, 2024

Having spent a whopping $3 billion on online advertising in the U.S. in 2023, China’s Temu is hoping that its online advertising blitz can help it establish a foothold in what is traditionally Amazon’s territory. advertising campaigns, signaling that this trans-Pacific ecommerce battle is only just beginning.

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Retail TouchPoints

DECEMBER 21, 2023

It’s no secret that retailers and brands have become obsessed with driving conversion in their quest to recover the more than half of shoppers who abandon checkout before completing their purchase. Maximizing that combination of factors can be accomplished at checkout, as long as it’s not stripped of all its goodness.

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Retail TouchPoints

JUNE 8, 2023

Walmart already offers a number of in-store activations for advertisers, including TV walls, self-checkout ads and integrated marketing opportunities, and now the retailer is beta testing the addition of product demos and ad placements on Walmart Radio , the retailer’s in-store audio feed. While Amazon still dominates U.S.

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Retail TouchPoints

JUNE 17, 2022

Walmart and Roku have announced a new partnership “to make TV streaming the next ecommerce shopping destination.” Viewers will be able to press “OK” on their remote when they see a product they like in a shoppable ad and proceed to checkout on their TV. From there, tapping “OK” on the Walmart checkout page places the order.

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Retail TouchPoints

DECEMBER 7, 2021

Ship2Me selections can be added to a cart alongside any Giant Pickup or Giant Delivers orders in a single seamless checkout process. “At The introduction of Ship2Me allows Giant to expand its assortment within traditional and nontraditional grocery categories, making it the most seamless one-stop-shop for our customers.”.

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Retail TouchPoints

MARCH 11, 2022

This week Twitter , Pinterest and Meta all made announcements about their social commerce ambitions and capabilities, just weeks after YouTube discussed its own shopping plans. . Twitter Lets Merchants Create In-App ‘Shops’. Twitter Shops is available now to select merchants and managed partners in the U.S.

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Retail TouchPoints

JULY 6, 2023

The closest we’ve come to making small-screen moments shoppable has been shopping networks like QVC and HSN — until now. What we hear from them is not only that they want to shop from what they’re watching on their TV screens, [but that] they really don’t understand why they can’t do it already.

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Retail TouchPoints

OCTOBER 7, 2022

One variation of Bolt’s Checkout Everywhere function on The Independent ‘s site. It makes it very easy for services and publishers like The Independent to open up their own shops with the complete inventory, but without actually holding that inventory.”. “So IndyBest’s centralized shopping section.

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Retail TouchPoints

MAY 18, 2023

To continue on a positive trajectory, the retail sector must focus on the growth being driven by consumers’ continued adoption of online shopping. Pay-per-click advertising (PPC) is among the most cost-effective ways to boost sales online, by allowing brands to efficiently reach the right consumers at the right time.

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Retail TouchPoints

SEPTEMBER 22, 2020

At checkout, QuickChek Rewards members can scan the barcode within the app to earn perks on food and beverages. We are learning a tremendous amount about our own customers, including things we weren’t even aware that we didn’t know,” said Eric Rush, Digital Marketing and Advertising Manager at QuickChek in a statement.

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Retail TouchPoints

NOVEMBER 13, 2023

The news was reported by multiple sources , including Disruptive Digital ’s Maurice Rahmey, who shared images of the new shopping experience on LinkedIn. And Meta, of course, gets something out of the deal as well, in the form of more information to aid its advertising efforts.

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Inside Retail

SEPTEMBER 3, 2024

Retailers are integrating AI with bricks-and-mortar shops and online platforms to give the shopping experience a remarkable transformation, enhancing both customer satisfaction and operational efficiency. Targeted advertising: You can use data to target promotions effectively, enhancing campaign ROI.

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Retail TouchPoints

OCTOBER 4, 2023

Whether it was inspiration from this “summer of sport” or keeping up with the ever-changing weather, the increasing unpredictability of consumers’ shopping habits was on display this summer. Having grown up as internet natives, Gen Z is said to be more desensitized to traditional advertising. after deploying both of these tactics.

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Retail TouchPoints

JUNE 29, 2022

It’s been a busy month for Pinterest, which just four weeks ago announced the acquisition of AI-powered shopping platform The YES in a clear push to enhance its commerce capabilities. We want you to be able to pivot into shopping from inspiration at any point.”. Ready’s appointment further drives home that ambition.

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Retail TouchPoints

JULY 30, 2020

Only consumers only had 17% of their shopping done by early July, and 54% said they held off on spending because they didn’t know what they needed. Based on research and expert interviews, six new realities are having the biggest impacts on back-to-school shopping behaviors and preferences. in search) and “boy clothing” (+12.5%

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Retail TouchPoints

JANUARY 20, 2023

If you think those “sponsored” products on Amazon are an innocuous little niche of advertising, think again. digital advertising channel after paid search and paid social campaigns. Thus, retail media is poised to become the newest competitive battleground in digital advertising. But what, exactly, is the playing field?

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Retail TouchPoints

APRIL 4, 2023

The power lies in creating a content and advertising ecosystem that helps consumers instantly turn their inspiration into action — something that very few platforms have been able to monetize successfully. Then, it’s about making shopping a stated part of our enterprise strategy. Pinterest is a shopping destination, not a retailer.

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Inside Retail

NOVEMBER 20, 2022

Powered by Trigo, the store is based on a hybrid model, where customers can either choose to go through a conventional checkout process, or have a frictionless experience using the latest camera and sensor technology. If they opt for the autonomous checkout, customers need to use the Rewe app to register at the entrance to the store.

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Retail TouchPoints

FEBRUARY 16, 2021

Today, most CPG brands or grocery retailers would consider the retailer’s own website the single most important digital touch point for online grocery shopping. For example, a partner that has developed a unique commerce experience for Pinterest may not be the same partner that can offer a compelling shopping experience for your website.

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Retail TouchPoints

JANUARY 12, 2023

Just like Amazon’s AWS, Walmart now offers a portfolio of cloud-based third-party services through its Commerce Technologies division, including checkout experiences , omni-retail fulfillment capabilities such as curbside pickup and BOPIS and retail intelligence offerings for inventory forecasting , pricing and personalization.

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Inside Retail

MARCH 5, 2025

Rising acquisition costs will intensify the focus on checkout conversion As digital advertising costs soar, driven by aggressive bidding from global competitors like Shein and Temu, retailers must extract more value from each website visit. Conversion rates are critical.

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Retail TouchPoints

NOVEMBER 17, 2020

Don’t advertise what you don’t have: Align holiday advertising with inventory. Get the most out of your advertising real estate and don’t disappoint customers. Do it BEFORE checkout: Everything to do with product availability and shipping should be clearly and effectively communicated before the checkout process starts.

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Retail TouchPoints

AUGUST 28, 2023

Think of placing rows of gum at checkout and in-aisle candy shipper displays with mouth-watering graphics. In fact, the recent economic strains brought on by inflation and record-high product prices have consumers looking less at those mouth-watering displays and shopping more heads down, focusing only on what they need.

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