Remove Advertising Remove Checkout Remove Merchant Services
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Social Commerce Revolution: How Payments Innovation Transformed the Digital Shopping Experience

Retail TouchPoints

Critical milestones in the journey are no longer confined to a traditional retailers ecommerce site or checkout cart. They extend to things like livestreams, shoppable content and payment links within Instagram Reels, stories, TikTok videos or Pinterest Pins. Take Instagram, for instance the platform pulled in an estimated 6.5

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Why Google’s Recent Shopping Blitz is as Much About Advertising as Ecommerce Expansion

Retail TouchPoints

Google’s efforts thus far have yielded mixed results, but even if the company never seriously challenges other marketplaces in terms of sales or name recognition, any ground Google can gain in ecommerce is likely to fuel its primary money-maker: advertising. As Amazon has emerged as the third-largest digital advertising platform in the U.S.

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Roku Debuts Self-Service Ad Manager, Enables Shopify-Powered Checkouts

Retail TouchPoints

Streaming TV platform Roku has introduced Roku Ads Manager, a self-service solution for purchasing CTV advertising. The new solution enables Shopify merchants to launch shoppable ads that allow consumers to check out onscreen using their Roku remote.

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Grubhub Joins the Commerce Media Club

Retail TouchPoints

Food delivery platform Grubhub is expanding its advertising capabilities to create a full-fledged commerce media network in partnership with Koddi. We’re excited to expand the services we provide our partners to include greater advertising capabilities.

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Meta Changes Instagram, Facebook Shops to Encourage In-App Transactions

Retail TouchPoints

A shift toward a new dynamic for Instagram and Facebook Shops will require companies to enable in-app checkout in order to offer a Shop on both sites. Beginning on June 5, 2023, onboarding of any new Shops in the U.S. via both Meta’s Commerce Manager and Shopify will only be allowed if checkout on Facebook and Instagram is enabled.

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Walmart Expands Reach of Third-Party Retail Services with Salesforce Integration

Retail TouchPoints

Retailers will now be able to plug into Walmart Commerce Technologies’ Store Assist local fulfillment services and the Walmart GoLocal delivery solution through the Salesforce AppExchange. The same technology that powers Store Assist has enabled Walmart to fulfill over 830 million orders across over 4,700 Walmart stores.”.

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Reports: Microsoft’s Bing Quietly Launches Marketplace in Bid to Compete with Google Shopping

Retail TouchPoints

-based online sellers” are reportedly participating in the beta test of Buy Direct, but a source told Business Insider that Microsoft hopes the service will drive $25 million in gross merchandising value (GMV) by fiscal 2023, which ends June 30, 2023. Bing’s goal might be similar.