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Social Commerce Revolution: How Payments Innovation Transformed the Digital Shopping Experience

Retail TouchPoints

Critical milestones in the journey are no longer confined to a traditional retailers ecommerce site or checkout cart. They extend to things like livestreams, shoppable content and payment links within Instagram Reels, stories, TikTok videos or Pinterest Pins. Take Instagram, for instance the platform pulled in an estimated 6.5

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Roku Debuts Self-Service Ad Manager, Enables Shopify-Powered Checkouts

Retail TouchPoints

Streaming TV platform Roku has introduced Roku Ads Manager, a self-service solution for purchasing CTV advertising. The new solution enables Shopify merchants to launch shoppable ads that allow consumers to check out onscreen using their Roku remote.

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Grubhub Joins the Commerce Media Club

Retail TouchPoints

Food delivery platform Grubhub is expanding its advertising capabilities to create a full-fledged commerce media network in partnership with Koddi. We’re excited to expand the services we provide our partners to include greater advertising capabilities.

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Walmart Expands Reach of Third-Party Retail Services with Salesforce Integration

Retail TouchPoints

Retailers will now be able to plug into Walmart Commerce Technologies’ Store Assist local fulfillment services and the Walmart GoLocal delivery solution through the Salesforce AppExchange. The same technology that powers Store Assist has enabled Walmart to fulfill over 830 million orders across over 4,700 Walmart stores.”.

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Study Forecasts Accelerated Adoption of Digital Wallets and Buy Now, Pay Later

Retail TouchPoints

The pandemic accelerated not just ecommerce but also digital payment methods: digital wallets reached 29.3% The wallets are expected to unseat credit cards as the preferred online payment method in the coming years, according to the FIS Global Payments Report 2021. share of ecommerce payments. of ecommerce spend.

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Reports: Microsoft’s Bing Quietly Launches Marketplace in Bid to Compete with Google Shopping

Retail TouchPoints

-based online sellers” are reportedly participating in the beta test of Buy Direct, but a source told Business Insider that Microsoft hopes the service will drive $25 million in gross merchandising value (GMV) by fiscal 2023, which ends June 30, 2023. Bing’s goal might be similar.

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TikTok Shop Officially Debuts in the U.S.

Retail TouchPoints

TikTok Shop will now bring shoppable videos and livestreams directly to For You feeds across the country, and give brands, merchants and creators the tools to sell directly through shoppable content on the TikTok app.” Digital Service (USDS). reads the company announcement. The company also reiterated that all TikTok-protected U.S.