Retail TouchPoints

APRIL 25, 2024

This is the first part of our two-part series, “ From Self-Checkout to Just Walk Out: A Look at Autonomous Retail Experiences.” In part one we go beyond the headlines to uncover the reality of the self-checkout situation. Plus, despite all the vocal naysayers, many consumers actually like the technology.

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Retail TouchPoints

JANUARY 2, 2025

Retailers including Walmart are stretching the boundaries of retail media by providing access to non-endemic advertisers and additional in-store opportunities. Walgreens Agrees to $192.5M Settlement with Shareholders Over Failed Rite Aid Merger (Oct. consumers wallet.

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Inside Retail

FEBRUARY 7, 2023

Privacy and data regulations – such as Apple’s App Tracking Transparency Framework – have severely limited the data that brands and advertisers can collect on users of these channels. The company is now part of a movement to offer smarter, more sustainable customer acquisition that doesn’t rely solely on Google and Facebook.

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Retail TouchPoints

APRIL 1, 2025

For this reason, there have been major investments in exciting retail activations from some of the biggest grocers in the world, with a particular focus on bringing the online and in-store shopping experiences together in one seamless checkout. grocers are valued at $8.5 But how are grocers actually bridging the online with the offline?

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Retail TouchPoints

FEBRUARY 24, 2025

Its an ever-present internal conflict for many ecommerce and marketing teams that are striving to maximize both time-on-site and conversion rate metrics and its one that standing desk and office furniture manufacturer Uplift Desk has evidently addressed since implementing BigCommerce s Catalyst storefront technology.

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Retail TouchPoints

MARCH 15, 2022

If you spend any time at all on social media it’s hard to escape influencers, and there’s a good reason for that — they are incredibly compelling, both to consumers and advertisers. While influencer marketing clearly isn’t going anywhere, it might soon have a new name: the “creator” appellation is increasingly taking precedence.

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Retail TouchPoints

FEBRUARY 6, 2025

Critical milestones in the journey are no longer confined to a traditional retailers ecommerce site or checkout cart. Airwallex data also shows that despite ever-shifting market conditions, most global consumers (54%) plan to increase their cross-border purchasing over the coming months. billion site visits in August 2024 alone.

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Inside Retail

FEBRUARY 16, 2025

The Online CX Index, a partnership between Inside Retail and Humii, covers the entire website experience through checkout, delivery and even returns, evaluating eight key criteria based on up to 200 data points. YDs one-page checkout also streamlines the process, removing the hassle for customers to place an order.

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Retail TouchPoints

APRIL 27, 2023

A shift toward a new dynamic for Instagram and Facebook Shops will require companies to enable in-app checkout in order to offer a Shop on both sites. with other markets to potentially follow depending on the results. via both Meta’s Commerce Manager and Shopify will only be allowed if checkout on Facebook and Instagram is enabled.

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Retail TouchPoints

JUNE 10, 2024

Full-fledged fingerprinting around the internet is depreciating, and marketers and customers alike will soon notice, particularly in the retail and ecommerce space. With today’s emphasis on privacy, third-party cookie deprecation will inevitably impact your brand, marketing strategy and customers.

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Inside Retail

FEBRUARY 16, 2025

The Online CX Index, a partnership between Inside Retail and Humii, covers the entire website experience through checkout, delivery and even returns, evaluating eight key criteria based on up to 200 data points. YDs one-page checkout also streamlines the process, removing the hassle for customers to place an order.

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Retail TouchPoints

MARCH 15, 2022

AMP for email has continued to improve functionality, providing email marketers with a slew of personalization and interactivity capabilities — adding loads of features to the inbox. AMP for email allows marketers to send surveys and collect data, too. Why AMP, and Who’s on Board? An AMP Use Case. Do they have the right size?

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Retail TouchPoints

MARCH 25, 2024

NBCUniversal has unveiled a series of new capabilities aimed at “bringing television advertising into the performance marketing future” and enhancing TV-enabled commerce opportunities as it readies for the kickoff of the Summer Olympics on July 26, 2024. NBCU’s new Virtual Concessions ad format.

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Retail TouchPoints

OCTOBER 24, 2024

Food delivery platform Grubhub is expanding its advertising capabilities to create a full-fledged commerce media network in partnership with Koddi. We’re excited to expand the services we provide our partners to include greater advertising capabilities.

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Retail TouchPoints

AUGUST 17, 2022

Add the increasing CPC costs at all sorts of paid advertisement channels and harsher competition to that, and you get a not-so-rosy outlook for the market altogether. Advertising. Advertising automation is vital if you want to maximize ROAS and stay competitive. Email marketing. in 2019 to 14.9%

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Retail TouchPoints

AUGUST 8, 2024

Macy’s has partnered with Rokt to provide shoppers with post-purchase offers via non-endemic ads delivered during the checkout and transaction experience. Macy’s Media Network has seen increased customer engagement since launching our partnership with Rokt,” said Michael Krans, VP of Macy’s Media Network in a statement.

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Retail TouchPoints

JULY 31, 2020

The third quarter, under normal circumstances, is predictable for most digital marketers at large retail organizations. The good news is that many digital retail marketers are successfully operating with agility. We’re seeing successful advertising tactics arise in many retail verticals for different reasons.

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Retail TouchPoints

APRIL 23, 2024

Having spent a whopping $3 billion on online advertising in the U.S. in 2023, China’s Temu is hoping that its online advertising blitz can help it establish a foothold in what is traditionally Amazon’s territory. advertising campaigns, signaling that this trans-Pacific ecommerce battle is only just beginning.

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Retail TouchPoints

MAY 17, 2024

The Editors’ Perspectives column offers insights and opinions from the Retail TouchPoints editorial team as they dig into the latest trends in retail, marketing and tech. This month Retail TouchPoints has been exploring the state of autonomous checkout experiences in our series From Self-Checkout to Just Walk Out.

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Retail TouchPoints

DECEMBER 21, 2023

It’s no secret that retailers and brands have become obsessed with driving conversion in their quest to recover the more than half of shoppers who abandon checkout before completing their purchase. Maximizing that combination of factors can be accomplished at checkout, as long as it’s not stripped of all its goodness.

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Retail TouchPoints

JUNE 8, 2023

Walmart already offers a number of in-store activations for advertisers, including TV walls, self-checkout ads and integrated marketing opportunities, and now the retailer is beta testing the addition of product demos and ad placements on Walmart Radio , the retailer’s in-store audio feed. While Amazon still dominates U.S.

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Retail TouchPoints

JUNE 15, 2022

The move follows a similar trajectory at Google , which has been continuously adding more features to make itself central to the online shopping experience, including the recent debut of a new checkout flow. Certainly having more sellers and more products on its shopping platform should boost traffic and therefore advertising audiences.

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Retail TouchPoints

JUNE 17, 2022

Viewers will be able to press “OK” on their remote when they see a product they like in a shoppable ad and proceed to checkout on their TV. From there, tapping “OK” on the Walmart checkout page places the order. Streaming commerce brings that same ease and convenience to marketers and shoppers.”.

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Retail TouchPoints

MAY 18, 2023

Pay-per-click advertising (PPC) is among the most cost-effective ways to boost sales online, by allowing brands to efficiently reach the right consumers at the right time. Getting PPC strategy right can be a minefield, but here are five often unexplored tips that can do the trick to help build market share.

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Retail TouchPoints

OCTOBER 7, 2022

Like many other publications, The Indy (as it’s known by readers) has been working with brands and retailers for years through affiliate marketing relationships, primarily on its reviews section IndyBest. One variation of Bolt’s Checkout Everywhere function on The Independent ‘s site.

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Inside Retail

NOVEMBER 3, 2022

Federal Court proceedings have been initiated against Dell Australia by The Australian Competition and Consumer Commission (ACCC) for allegedly making false or misleading representations about the cost of add-on monitors at checkout. A “strikethrough” figure was placed next to the monitor’s price representing a significant saving.

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Retail TouchPoints

JULY 12, 2024

After successfully rolling out in-store displays that bring dynamic brand advertising to in-store shoppers, Hy-Vee has forged a new partnership with Fluent, Inc. Post-Purchase Offers Enrich the Online Grocery Shopping Experience Hy-Vee’s retail media network, RedMedia , also has become a significant growth channel for the retailer.

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Retail TouchPoints

JANUARY 20, 2023

If you think those “sponsored” products on Amazon are an innocuous little niche of advertising, think again. digital advertising channel after paid search and paid social campaigns. Thus, retail media is poised to become the newest competitive battleground in digital advertising. But what, exactly, is the playing field?

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Retail TouchPoints

SEPTEMBER 22, 2020

At checkout, QuickChek Rewards members can scan the barcode within the app to earn perks on food and beverages. We are learning a tremendous amount about our own customers, including things we weren’t even aware that we didn’t know,” said Eric Rush, Digital Marketing and Advertising Manager at QuickChek in a statement.

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Retail TouchPoints

OCTOBER 4, 2023

The numbers from our latest guide to omnichannel commerce speak for themselves, showing that marketing across three or more channels earns brands 250% higher engagement. Having grown up as internet natives, Gen Z is said to be more desensitized to traditional advertising. One BigCommerce merchant saw conversion rates jump from 52.9%

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Retail TouchPoints

MAY 22, 2023

The digital advertising industry has arrived at its saturation point. Today’s market is faced with this spreading phenomenon — #adblindness. With lower price barriers to enter the market, digital advertisers proliferate. With lower price barriers to enter the market, digital advertisers proliferate.

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Inside Retail

SEPTEMBER 3, 2024

It’s anticipated that the global AI retail market will soar past A$36 billion by 2028 and exceed A$70 billion by 2032, highlighting its growing importance and undeniable impact. Personalised recommendations: You can tailor marketing and product suggestions based on purchase history and browsing behaviour.

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Retail TouchPoints

APRIL 4, 2023

The power lies in creating a content and advertising ecosystem that helps consumers instantly turn their inspiration into action — something that very few platforms have been able to monetize successfully. Deep linking, which takes users from products straight to a retailer’s checkout, represented 40% of Pinterest’s shopping revenue.

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Retail TouchPoints

FEBRUARY 16, 2021

Players in grocery retail need to understand how to blend all of the digital experiences they are already investing in (social, influencer, content marketing, etc.) Smart marketers must invest first in their key channels and then trust partners that can insert a compelling commerce experience channel by channel.

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Retail TouchPoints

FEBRUARY 7, 2022

In recent months, marketers have seen article after article about the impending death of cookies, and it can seem pretty bleak to those who depended on them for personalized customer engagement. But advertisers, rest assured that there is life after death, and it’s going to be a very exciting time for the industry.

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Retail TouchPoints

JUNE 27, 2023

“The debate is over — retail media is now almost universally recognized as one of the most effective methods of commerce marketing,” declared The Mars Agency in its third annual Retail Media Report Card. retail media market in 2023 , nearly 12X more than its nearest competitor, Walmart.

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Retail TouchPoints

JULY 30, 2020

Heightened competition inspiring hyperlocal, omnichannel advertising. That means both omnichannel retailers and their online-only counterparts will be vying for the same shopper dollar, creating a hyper-competitive advertising landscape. Brands that adapt their messaging to align with what consumers need now will reap the benefits. ”.

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