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In-Store Retail Media Flexes to Move Beyond Digital Screens

Retail TouchPoints

Now, as new marketing and advertising formats venture further into the store, store teams must work more thoughtfully to ensure these touch points are intentionally integrated into their designs. Krans is even thinking about how Macys can go beyond digital tech to create contextual and engaging advertising moments.

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Hy-Vee Ramps up In-Store Retail Media Offering with Grocery TV Partnership

Retail TouchPoints

Grocery TV will now power more than 10,000 screens at Hy-Vees 400+ retail locations across the Midwest, reaching shoppers at key store touch points including the entrance, checkout, service departments, aisles and endcaps. The partnership will go live in February 2025.

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Grocery’s Future: Retail Media Integration Across In-Store and Online Channels 

Retail TouchPoints

For this reason, there have been major investments in exciting retail activations from some of the biggest grocers in the world, with a particular focus on bringing the online and in-store shopping experiences together in one seamless checkout. boasting 365 locations. grocers are valued at $8.5

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NBCU Unveils New TV Commerce Capabilities Ahead of Summer Olympics

Retail TouchPoints

NBCUniversal has unveiled a series of new capabilities aimed at “bringing television advertising into the performance marketing future” and enhancing TV-enabled commerce opportunities as it readies for the kickoff of the Summer Olympics on July 26, 2024. NBCU’s new Virtual Concessions ad format.

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Opinion: An Unvarnished Review of the Smart Cart Shopping Experience

Retail TouchPoints

This month Retail TouchPoints has been exploring the state of autonomous checkout experiences in our series From Self-Checkout to Just Walk Out. But there is a more middle-of-the-road area of self-checkout that is currently growing by leaps and bounds — smart carts. by the end of 2024.

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Hy-Vee Implements Digital Shelf Tags, Debuts Post-Purchase Offers for Items Beyond its Assortment

Retail TouchPoints

Flashing LEDs on each electronic shelf able will support associates picking and packing online orders, alerting them of an item’s location in an aisle. After successfully rolling out in-store displays that bring dynamic brand advertising to in-store shoppers, Hy-Vee has forged a new partnership with Fluent, Inc.

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Why Retailers’ Obsession with Conversion is Keeping Them from…Converting

Retail TouchPoints

It’s no secret that retailers and brands have become obsessed with driving conversion in their quest to recover the more than half of shoppers who abandon checkout before completing their purchase. Maximizing that combination of factors can be accomplished at checkout, as long as it’s not stripped of all its goodness.

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