Inside Retail

JUNE 29, 2023

Many brands are getting so caught up with trends like AI or the latest social media platform, they’re overlooking the importance of the customer experience, contends an expert in experiential retail. link] That means making your website navigation as easy as possible, and the checkout as simple as possible.

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Retail TouchPoints

JANUARY 2, 2025

Retailers including Walmart are stretching the boundaries of retail media by providing access to non-endemic advertisers and additional in-store opportunities. After moving aggressively into direct sales in 2020 and 2021, Nike had to begin rekindling wholesale relationships with retailers including DSW and Macys in late 2023.

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Retail TouchPoints

FEBRUARY 24, 2025

Catalysts plug-and-play design has helped streamline essential tasks, like cart-to-checkout integration and customer account management, which reduced development efforts. Enhancing Site Speed and Reliability Uplift started the transition to Catalyst in August and spent approximately 10 weeks of development time.

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Retail TouchPoints

FEBRUARY 6, 2025

Critical milestones in the journey are no longer confined to a traditional retailers ecommerce site or checkout cart. Were in the early stages of what you might call the Great Shopping Migration: almost 60% of online customers recently polled confirmed that they were likely to use social media platforms to shop.

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Retail TouchPoints

AUGUST 17, 2022

Add the increasing CPC costs at all sorts of paid advertisement channels and harsher competition to that, and you get a not-so-rosy outlook for the market altogether. Advertising. Advertising automation is vital if you want to maximize ROAS and stay competitive. in 2019 to 14.9% at the peak of the pandemic. Eyal Reich, StoreYa.

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Retail TouchPoints

MAY 17, 2024

This month Retail TouchPoints has been exploring the state of autonomous checkout experiences in our series From Self-Checkout to Just Walk Out. But there is a more middle-of-the-road area of self-checkout that is currently growing by leaps and bounds — smart carts. by the end of 2024.

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Inside Retail

JUNE 3, 2021

According to the Salesforce Q2 shopping index , sites advertising buy online and curb-side pick-up options saw digital revenues grow by 127 per cent year over year. Shoppers will switch loyalties to retailers who offer a seamless click and collect experience. Click and Collect no longer nice to have. For more information visit Localz.

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Retail TouchPoints

FEBRUARY 16, 2023

The industry experimented with new approaches to how we do business in order to streamline the customer experience. As a result of these new approaches, customers now expect a secure, seamless shopping experience whether they are shopping in-person or online. It has been estimated that U.S.

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Retail TouchPoints

DECEMBER 21, 2023

It’s no secret that retailers and brands have become obsessed with driving conversion in their quest to recover the more than half of shoppers who abandon checkout before completing their purchase. Maximizing that combination of factors can be accomplished at checkout, as long as it’s not stripped of all its goodness.

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Inside Retail

SEPTEMBER 3, 2024

This enables retailers to make data-driven decisions, improve forecasting accuracy, and enhance customer experiences, while also reducing costs and boosting profits. Targeted advertising: You can use data to target promotions effectively, enhancing campaign ROI. Here are the key areas to apply AI in retail.

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Inside Retail

MARCH 5, 2025

With delivery reliability significantly impacting customer retention and lifetime value, this must be a key focus for retailers. For Rebel Sport, a key focus this year will be improving and personalising the online experience using CRO. Conversion rates are critical.

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Retail TouchPoints

APRIL 23, 2024

Having spent a whopping $3 billion on online advertising in the U.S. in 2023, China’s Temu is hoping that its online advertising blitz can help it establish a foothold in what is traditionally Amazon’s territory. advertising campaigns, signaling that this trans-Pacific ecommerce battle is only just beginning.

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Retail TouchPoints

JULY 12, 2024

Post-Purchase Offers Enrich the Online Grocery Shopping Experience Hy-Vee’s retail media network, RedMedia , also has become a significant growth channel for the retailer. After successfully rolling out in-store displays that bring dynamic brand advertising to in-store shoppers, Hy-Vee has forged a new partnership with Fluent, Inc.

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Retail TouchPoints

OCTOBER 7, 2022

One variation of Bolt’s Checkout Everywhere function on The Independent ‘s site. When they close the checkout, they’re back on the article if they want to continue shopping or reading or doing something else.”. In the advertising world it’s all a gray zone. IndyBest’s centralized shopping section.

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Retail TouchPoints

NOVEMBER 17, 2020

The need for better digital retail customer experience has been covered — especially in light of the flood of coronavirus-wary online shoppers, including many digital newcomers, expected this holiday season. Yet what happens when backend fulfillment challenges meet digital customer experience challenges?

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Retail TouchPoints

JUNE 17, 2022

Viewers will be able to press “OK” on their remote when they see a product they like in a shoppable ad and proceed to checkout on their TV. From there, tapping “OK” on the Walmart checkout page places the order. Payment details will be pre-populated from Roku Pay , Roku’s payments platform.

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Retail TouchPoints

FEBRUARY 7, 2024

When creating an advertisement or a campaign, there is a clear number-one priority a brand needs to focus on: not just getting a consumer’s attention, but holding it. It allows brands to create a game-like experience in a real-life setting, enhancing customer engagement and the overall shopping experience.

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Retail TouchPoints

JUNE 27, 2023

There’s also digital publisher partnerships [with the likes of Pinterest and Meta ] as well as demand-side platform (DSP) partnerships for programmatic [advertising].” Keeping the Customer Experience Top-of-Mind In-store ads can be a natural extension of the media offerings that retailers have been building online.

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Inside Retail

SEPTEMBER 1, 2024

Since 2018, the retailer-advertised cost of standard shipping has increased significantly, rising from an average of $9 to $10.26, while express shipping costs have risen from $12 to $14.24. Alongside these rising costs, delivery time estimates have also extended, with standard shipping estimates increasing from two days to 5.6

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Retail TouchPoints

MAY 8, 2024

One of the biggest reasons, according to data from Contentsquare , is that while merchants are investing in paid advertising to drive more traffic to their sites, their experiences are riddled with experience gaps that ultimately create frustration for shoppers. You’d be surprised how many consumers get stuck on a checkout page!

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Retail TouchPoints

DECEMBER 13, 2022

This means these marketers need a truly omnichannel, flexible advertising strategy that bridges both online and offline channels as more shoppers start toggling between the two again. Phygital” is the term being used to describe this blending of physical and virtual to provide more immersive, interactive customer experiences.

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I Vend

JULY 8, 2021

What I am hearing, and is supported by expert 3 rd party research, is a consistent pattern of four key priorities: in-store customer experience, knowledgeable staff, personalised loyalty programs and social media marketing. The in-store customer experience is that differentiation.

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Retail TouchPoints

FEBRUARY 20, 2023

For example, an apparel store specializing in athletic shoes may use RFID/NFC sensors to engage with a customer interacting with the product. The sensor activation triggers specific messaging, advertisements or offers on an interactive touchscreen display nearby. and content can scroll through several ads, messages and videos.

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Retail TouchPoints

JULY 30, 2020

Heightened competition inspiring hyperlocal, omnichannel advertising. That means both omnichannel retailers and their online-only counterparts will be vying for the same shopper dollar, creating a hyper-competitive advertising landscape.

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Retail TouchPoints

JUNE 6, 2024

So much of retail is about how you speed up different parts of a shopping journey [examples include self-checkout, ecommerce, click-and-collect] to make it simple, convenient and fast for the customer. The core problem is this — this “innovation” was put in place with the retailer in mind, not the customer.

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Retail TouchPoints

APRIL 4, 2023

The power lies in creating a content and advertising ecosystem that helps consumers instantly turn their inspiration into action — something that very few platforms have been able to monetize successfully. Deep linking, which takes users from products straight to a retailer’s checkout, represented 40% of Pinterest’s shopping revenue.

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Retail TouchPoints

JULY 6, 2023

Beyond the QR and Toward True Interactivity While Moore acknowledges that QR codes have been a fantastic tool, he notes that they still come with high levels of friction when it comes to shoppable TV integrations — which is why NBCU and others are now looking beyond the QR code to create even more seamless shoppable TV experiences.

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Retail TouchPoints

SEPTEMBER 27, 2021

Well, they only result in frustrated users and wasted advertising budget. That’s why in today’s competitive ecommerce space, marketing and advertising executives are leading the charge on making their sites faster. When it comes to a retailer’s online presence, speed is essential. You Can’t Improve What You Don’t Measure. Can I use it?

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Retail TouchPoints

MARCH 15, 2022

AMP for email is a smart approach marketers can use to create dynamic, efficient user experiences and engagement. It supports and enables a range of interactive features within advertising email campaigns and uses a markup that works with HTML and CSS. AMP elevates customer experiences, making emails more powerful, useful and engaging.

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Retail TouchPoints

FEBRUARY 16, 2021

The power of Amazon and its growth as an advertising platform is driven in many ways by the fact that consumers go to Amazon for all parts of their shopping journey, including product discovery, research, inspiration and then checkout. Amazon is further proof. In fact, 63% of searches that happen online start on Amazon.com.

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Inside Retail

JANUARY 3, 2023

With new applications on the horizon, AI is set to play an ever growing role in improving not only customer experience, but also store efficiency and operations. Meanwhile, other companies are using AI to provide a more personalised shopping experience for customers by analysing their browsing and checkout history.

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V Count

APRIL 1, 2021

The most challenging part is converting these visitors into buying customers, not just one-time customers, but regulars as well. Statistics show that providing an excellent customer experience is the key to increasing a business’s conversion rate. Satisfied customers mean more sales and higher conversion rates.

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Retail TouchPoints

AUGUST 28, 2023

Think of placing rows of gum at checkout and in-aisle candy shipper displays with mouth-watering graphics. With inflation easing, brands also can target consumers with shoppable content on mobile apps that address responsible indulging — one-click shoppable content that acts just like that gum in the checkout aisle.

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Retail TouchPoints

JUNE 10, 2024

It is an opportunity for the user to share more information about their preferences, interests or intentions, and you can use this data to enhance customer experiences and create genuine touch points. For example, we can look at an apparel company that prompts a customer to share their clothing sizes in their account details.

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Retail TouchPoints

AUGUST 1, 2022

Available to retailers that also sell on the Amazon Marketplace, the expanded seller offering will see Amazon associates pick up and deliver online orders from retailers’ stores to Prime members who select the option at checkout. Now, Amazon is increasingly making its logistics services available outside of its own ecosystem.

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Retail TouchPoints

AUGUST 13, 2021

And then on the other side you have ecommerce technology advancing enough to be able to power headless capabilities, like a headless checkout within someone else’s app. At the end of the day, the channels are all blurring — Google used to be an advertising platform, now they have Buy on Google, which makes them a marketplace.

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Retail TouchPoints

MAY 24, 2021

While brick-and-mortar retailers across the globe have been grappling with how to enhance the customer experience for some time, the pandemic is serving to accelerate the “offline” business transformation. Smart data analysis — data intelligence, if you prefer — is the key to anticipating customer needs.

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