Retail TouchPoints

JULY 15, 2024

“What Fender does really well is they think about their brand management and marketing through the lens of [its vendor partners],” said Jason Grunberg, CMO of Bluecore in an interview with Retail TouchPoints. When you think about their distribution network, it’s not just the Guitar Centers, it’s the local music shops.

Marketing 260

Marketing Consumer Wholesale Accessories 260

Retail Focus

JULY 5, 2022

This profession incorporates interior design and architecture with other fields, such as graphics design, industrial design, advertising, and ergonomics. . The spaces must be designed to ensure customers have an enjoyable and hassle-free shopping experience. . Brand Your Business.

Accounting 227

Accounting Planning Advertising Brand Management 227

Wiser

APRIL 29, 2024

As traditional brick-and-mortar tactics evolve into eCommerce strategies, brands face the challenge of adapting to a retail landscape where the physical and digital merge seamlessly. Promotion Effective online promotion and advertising strategies are key to increasing visibility and driving sales. What is the Perfect Store Online?

Promotions 78

Promotions Advertising Returns Consumer 78

Retail TouchPoints

JULY 10, 2024

In a growing number of instances, the customer may not have visited the website at all, instead developing brand awareness through social media. The customer who goes to shop in-person after learning about a product or venue online represents an opportunity that strategic design can capitalize on by developing in-store experiences.

Point of Sale 226

Point of Sale Location Consumer Customer Experience 226

Wiser

MAY 22, 2023

If you ensure that your brand name is memorable, this can lead to a higher level of market share for your business. This can be done in a variety of ways, such as interesting advertisements, stand-out logos, or an engaging and likable social media presence. ” This is the association that the brand has established for itself.

Advertising 142

Advertising Marketing Management Shopping 142

Mass Relators

DECEMBER 20, 2021

She became a field marketing coordinator in 2006, category marketing manager in 2010 and manager of marketing brand management in 2016. Irby, 66, began his Publix career in 1973 at the sign shop in Lakeland, Florida. He was promoted to director of marketing and advertising in 1988 and to his current role in 1989.

Marketing 52

Marketing Advertising Promotions Brand Management 52

Inside Retail

MARCH 13, 2024

But beyond ads, few brands use humour across their broader customer experience. Of course, advertising, by its very nature, must be attention-grabbing and instantly memorable. The very best brands have stretch – meaning they can step outside what’s expected in certain channels and communications.

Customer Experience 130

Customer Experience Supermarket Advertising Planning 130

Inside Retail

MAY 25, 2022

While this might be true, let’s examine the potential reasons why this is the case: The ‘online only’ offering – As co-founders of an online fashion marketplace, we absolutely love online shopping and think it holds a great number of benefits over bricks and mortar. Brands that don’t cater to us? Not making the cut.

Fashion 147

Fashion Accessories Apparel Advertising 147

Wiser

JUNE 13, 2024

E-commerce platforms prioritize available products because they aim to provide the best shopping experience to their users. If your inventory management isn’t up to par and your products frequently go out of stock, your share of search will suffer. Product Availability First and foremost, your product must be available.

Inventory Management 78

Inventory Management Supply Chain Management Advertising Promotions 78

Wiser

NOVEMBER 6, 2023

For brands whose products are sold through third-party online retailers, maintaining control over how their products are advertised can be challenging. Limited influence over product descriptions, images, and pricing can result in inconsistencies in brand messaging and customer experience.

Payment Services 78

Payment Services Customer Experience Brand Management Shopping 78

Shopper Intelligence

APRIL 30, 2021

On the retailer side operating a massive network of central warehouses, trucks and the daily task to get the right stock to the right store at the right time so that for the shopper every one of their desired purchases is on the shelf when they go shopping. Rather, I refer mainly to the clash between FMCG brand marketing and sales.

Management 52

Management Promotions Accounting Marketing 52

A1 Retail

OCTOBER 12, 2023

letting shoppers know that the Amazon they rely on every day is now – perhaps unsurprisingly – launching own-brand groceries. With byAmazon groceries, consumers can expect more wow in their weekly shop. The byAmazon range includes fresh food, store cupboard essentials, and delicious meals for lunch and dinner.

Advertising 59

Advertising Promotions Accounting Outdoor 59

365 Retail

DECEMBER 16, 2021

Around a third of brands and retailers said those were the types of technologies they plan to integrate into the in-store experience. In fact, consumers expect to see UGC everywhere they shop: 60% of global consumers want to see UGC on brand and retail websites and social channels, while a third want them displayed virtually in-store.

Consumer 103

Consumer Advertising Brand Management Management 103