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Effective Local Advertising Ideas to Boost Your Business Visibility

Small Biz Trends

Key Takeaways Local Advertising Importance: Effective local advertising enhances visibility, builds community trust, and fosters customer loyalty, essential for small business growth. Event Hosting: Organize promotions and workshops to attract potential customers, collect feedback, and create buzz around your brand.

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Effective Strategies for Marketing a Small Business Locally

Small Biz Trends

Cost-Effective Marketing : Local marketing strategies often require lower budgets compared to traditional advertising. Brand Awareness : Participating in neighborhood events or local sponsorships improves your brand’s visibility. This involvement demonstrates your commitment to the community, which enhances brand loyalty.

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Online Survey Platforms Improve Advertising Testing Through Better ‘Listening’

Retail TouchPoints

Examples include net promoter score (NPS) and pricing studies, as well as in-depth product testing, where natural text data becomes categorical variables in quantitative models. Product and brand managers can, for instance, complete a study exploring how changes in a product’s price impacts sales.

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Petco Charity to Host NYC Block Party; Leadership Shakeups Continue in Retail Division

Retail TouchPoints

The event will be promoted across New York City through extensive promotional efforts, including advertising on a Nasdaq marquee and tower from May 26 to June 2, 2024. She previously served in merchandising and brand management roles at Target and Unilever. The block party will be open to the public from 11 a.m.

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TikTok Shop Officially Debuts in the U.S.

Retail TouchPoints

TikTok Shop will now bring shoppable videos and livestreams directly to For You feeds across the country, and give brands, merchants and creators the tools to sell directly through shoppable content on the TikTok app.” reads the company announcement.

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Harmonizing Digital and Traditional Channels: Navigating Brand Management Challenges in the CPG Industry

Wiser

In the dynamic world of Consumer Packaged Goods (CPG), brand management is a critical function that navigates complex landscapes to connect products with consumers. Digital media offers advantages TV cannot, particularly in its ability to link brand awareness directly to sales through online platforms.

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Fender Strikes the Right Note with Digital Identification Support for Customer-First Marketing

Retail TouchPoints

What Fender does really well is they think about their brand management and marketing through the lens of [its vendor partners],” said Jason Grunberg, CMO of Bluecore in an interview with Retail TouchPoints. Fender has a registration process that allows the brand to “bridge the retail-direct-to-consumer-divide,” Grunberg explained.

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