Inside Retail

MARCH 13, 2024

But beyond ads, few brands use humour across their broader customer experience. Of course, advertising, by its very nature, must be attention-grabbing and instantly memorable. The very best brands have stretch – meaning they can step outside what’s expected in certain channels and communications.

Customer Experience 130

Customer Experience Supermarket Advertising Planning 130

Wiser

JULY 27, 2021

You’ve got marketing and sales, product, customer support, category management , and many other roles that all tie into brand management. One such role is the brand guardian. This position focuses on protecting a brand’s presence in the market. You will look good on the physical or digital shelf.

Markdowns 158

Markdowns Marketing Management Advertising 158

Wiser

APRIL 29, 2024

Promotion Effective online promotion and advertising strategies are key to increasing visibility and driving sales. Metric to Monitor: Return on Advertising Spend (ROAS) Effective promotion through targeted advertising campaigns can lead to a higher return on investment.

Promotions 78

Promotions Advertising Returns Consumer 78

Mass Relators

DECEMBER 20, 2021

. — Publix Super Markets’ vice president of marketing Mark Irby plans to retire at the end of February. She became a field marketing coordinator in 2006, category marketing manager in 2010 and manager of marketing brand management in 2016. The 48-year company veteran will be succeeded by Malinda Renfroe.

Marketing 52

Marketing Advertising Promotions Brand Management 52

Wiser

SEPTEMBER 8, 2017

It is important that manufacturers have a plan in place to tackle unauthorized sales and not get caught up in a game of “whack-a-mole.” For purposes of this post, let’s assume that a manufacturer already has a good plan in place for addressing online sales when rogue sellers are identified. About David Howell .

Advertising 74

Advertising Location Planning Brand Management 74

Shopper Intelligence

APRIL 30, 2021

The National Account Manager is driven by the incessant demands of the CPG firm to drive volume to keep factories operating efficiently – to “hit the plan”. Rather, I refer mainly to the clash between FMCG brand marketing and sales. This is the holy grail the brand manager chases. The Category Manager.

Management 52

Management Promotions Accounting Marketing 52

A1 Retail

OCTOBER 12, 2023

Media planning and buying is by Rufus. Robert Billington’s bright and bold food photography showcases the range of great quality, delicious food and meals available byAmazon.

Advertising 59

Advertising Promotions Accounting Outdoor 59

365 Retail

DECEMBER 16, 2021

Around a third of brands and retailers said those were the types of technologies they plan to integrate into the in-store experience. In fact, consumers expect to see UGC everywhere they shop: 60% of global consumers want to see UGC on brand and retail websites and social channels, while a third want them displayed virtually in-store.

Consumer 103

Consumer Advertising Brand Management Management 103