Retail TouchPoints

SEPTEMBER 12, 2023

Brands have been clamoring to sell on TikTok almost from the moment the platform began its meteoric rise and the #TikTokMadeMeBuyIt hashtag proved its commerce potential. Now it’s here: first launched in the UK and several Asian markets, TikTok Shop was quietly made available in the U.S. in November 2022.

Merchant Services

Retail Focus

JULY 5, 2022

This profession incorporates interior design and architecture with other fields, such as graphics design, industrial design, advertising, and ergonomics. . If you’re not very good at branding yourself, you might need to hire the service of a skilled brand manager who can present your business aesthetically.

Accounting

Retail TouchPoints

MAY 29, 2024

The event will be promoted across New York City through extensive promotional efforts, including advertising on a Nasdaq marquee and tower from May 26 to June 2, 2024. She previously served in merchandising and brand management roles at Target and Unilever. The block party will be open to the public from 11 a.m.

Merchant Services

Wiser

DECEMBER 12, 2022

MAP policies can also help set an expectation for the price of certain products across the market, which is helpful for smaller businesses that are looking to sell products based on value without the fear of a price war looming in the distance. This is usually done on the basis of copyright, counterfeit, or brand infringement laws.

Advertising

CJ Retail Solutions

SEPTEMBER 9, 2022

Brand management strategy is crucial for any brand in order to maximise business objectives such as brand recognition, revenue and long-term goals. Brand management in retail environments means providing a high level of customer service whilst ensuring great standards and compliance levels.

Brand Management

Retail TouchPoints

JULY 10, 2024

At Dyer Brown our approach, regardless of typology, emphasizes pre-design investigation: combining market research and surveys with collaborative stakeholder visioning sessions produces critical data that will inform the design process. The message is, “buy a Jeep and you’ll be this person, having this experience.”

Point of Sale

Wiser

MAY 22, 2023

If you were in the market for a new power drill for your home, would you be more likely to go with a well-known and established brand such as Milwaukee, or a smaller brand you’ve never heard of before? If you ensure that your brand name is memorable, this can lead to a higher level of market share for your business.

Advertising

Retail TouchPoints

AUGUST 24, 2023

Now it’s here: first launched in the UK and several Asian markets, TikTok Shop was quietly made available in the U.S. If Educational Insights is any indicator, it’s as game-changing as brands hoped it would be. in November 2022. Could Content-First TikTok Overtake Product-First Amazon? Either way it’s good for us.

Shopping

Wiser

JULY 27, 2021

When you think of a strong brand, what comes to mind? Is it excellent marketing? No matter what you think of first, there are entire teams behind the scenes working to make that brand strong. It’s one of the oldest adages in business: Your brand is your most valuable asset. One such role is the brand guardian.

Markdowns

Mass Relators

DECEMBER 20, 2021

— Publix Super Markets’ vice president of marketing Mark Irby plans to retire at the end of February. Renfroe, 42, began her Publix career in 2005 as a marketing support associate in Lakeland, Florida. She was promoted to her current role of director of marketing operations in 2019.

Marketing

Inside Retail

MAY 25, 2022

Of course, we feel excluded, and like the connotation is that brands want our money but not for our bodies to be seen in their stores. For us, these efforts are incredibly hollow, and we personally refuse to shop brands that offer such tokenistic attempts at size extensions. Brands that don’t cater to us? Not making the cut.

Fashion

Wiser

OCTOBER 4, 2023

Through consistent and strategic use of social media, businesses can create meaningful connections with their audience, humanize their brand, and position themselves as market leaders. By understanding the impact of the ‘Social Media Factor’, businesses can leverage its power to take their brand to new heights.

Promotions

365 Retail

DECEMBER 16, 2021

Sellers agree: Brand and retailer decision makers in the UK also ranked reviews (53%) and customer photo and video content (37%) as the most influential elements of their sales and advertising efforts. Both consumers (12%) and brands and retailers (19%) ranked celebrity endorsements as the least influential.

Consumer

Inside Retail

MARCH 13, 2024

But beyond ads, few brands use humour across their broader customer experience. Of course, advertising, by its very nature, must be attention-grabbing and instantly memorable. The very best brands have stretch – meaning they can step outside what’s expected in certain channels and communications.

Customer Experience

Wiser

AUGUST 13, 2024

Brands like Anker and TP-Link adjusted their prices in real-time based on competitor actions, ensuring they remained attractive to consumers even in a crowded marketplace. Advertising and New Customer Acquisition Prime Day is also a significant event for brand building and customer acquisition.

Consumer

Inside Retail

OCTOBER 13, 2021

The question is what tangible value being loved has for retailers and brand managers. Undoubtedly, the brands in the most-loved lists are successful retailers. This makes it hard to distinguish the unique aspects of brand love. A popular academic study 1 in the Journal of Marketing tried to address these challenges.

Consumer

Wiser

OCTOBER 27, 2020

The proliferation of dropshippers, however, has created some difficulty for brands that opt to use dropshippers. Specifically, the nature of this relationship can hide important pricing information or make it more challenging to manage Minimum Advertised Prices, or MAP policies. A MAP policy is not legally binding.

Advertising

Wiser

APRIL 29, 2024

Frequent adjustments and competitive pricing can help in attracting price-sensitive customers, thereby increasing market share and sales volumes. Promotion Effective online promotion and advertising strategies are key to increasing visibility and driving sales.

Advertising

Wiser

JUNE 13, 2024

Poor visibility directly translates to lost sales opportunities and, ultimately, reduced market share. No amount of marketing or SEO can compensate for an out-of-stock product. Sponsored ads, pay-per-click campaigns, and other forms of digital marketing can help push your product to the top of search results.

Inventory Management

Wiser

MARCH 28, 2024

In an illuminating revelation from Deloitte’s 2024 consumer products industry outlook , half of the consumer product companies surveyed express a pivot away from relying on price increases as a growth strategy, signaling a paradigm shift in how businesses approach market expansion and consumer engagement.

Consumer

Mass Relators

AUGUST 22, 2023

– Nestlé Health Science, a leader in nutrition, science and wellness, announced Tuesday the appointment of Brian Groves as chief marketing officer (CMO), effective September 11. CMO for Pfizer Consumer Healthcare and held brand management and leadership roles at Callaway Golf Company and Johnson & Johnson Consumer Healthcare.

Brand Management

Shopper Intelligence

APRIL 30, 2021

The Retailer cares about winning market share through shopper footfall and basket spend – i.e. winning the total basket (see here some of the metrics that measure traffic driving ). The Supplier wants to sell more of their brand versus the competitors. Who persuades the supply chain people to back shopper marketing ideas?

Management

Wiser

NOVEMBER 6, 2023

For brands whose products are sold through third-party online retailers, maintaining control over how their products are advertised can be challenging. Limited influence over product descriptions, images, and pricing can result in inconsistencies in brand messaging and customer experience.

Payment Services

Wiser

SEPTEMBER 8, 2017

an online marketplace) or whether the seller is an unauthorized, grey market seller. Such sales may be outside authorized channels and/or below the manufacturer’s established minimum advertised price. This type of diversion hurts the brands integrity and disrupts the sales channel. . About David Howell .

Advertising

Small Biz Trends

JULY 6, 2025

Key Takeaways Avoid One-Size-Fits-All Strategies: Tailor marketing approaches to fit your unique business characteristics and target audience for better engagement and efficiency. Conduct Target Audience Research: Prioritize understanding your customers’ demographics, preferences, and behaviors to create effective marketing messages.

Marketing

Wiser

JANUARY 27, 2025

The rapid growth of e-commerce, coupled with shifting consumer expectations, requires CPG brands to adapt quickly to capture emerging opportunities in the digital marketplace. e-commerce market for CPG products is expanding at an unprecedented pace. CPG brands. E-Commerce: A Growing Opportunity The U.S.

Consumer

Retail Dive

JUNE 24, 2025

Daily Dive M-F DTC Weekly Every Tuesday Marketing Weekly Every Wednesday Tech Weekly Every Thursday Operations Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. Gomez previously spent 11 years at California footwear brand Vans in various senior marketing and brand management roles.

Marketing