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Time to De-Uberize: the Hidden Power of Live Commerce

Retail TouchPoints

Most of them, of course, achieved their initial success through the use of creative advertising and storytelling, often in mass-market print and television. Brand managers can write a script, cast their agents and create a performance. Live agents also personalize without effort. Dragorad Knezi is CEO of eyezon.

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TikTok Shop Officially Debuts in the U.S.

Retail TouchPoints

TikTok Shop will now bring shoppable videos and livestreams directly to For You feeds across the country, and give brands, merchants and creators the tools to sell directly through shoppable content on the TikTok app.” reads the company announcement.

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Behind the Scenes of TikTok Shop with a Pioneering U.S. Seller

Retail TouchPoints

If Educational Insights is any indicator, it’s as game-changing as brands hoped it would be. Educational Insights first launched its shop in April 2023, and Lee Parkhurst, Senior Brand Manager at the company, said they’ve “been quadrupling our business month over month since.” Either way it’s good for us.

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What You Need to Know About MAP Pricing for Dropshippers

Wiser

Dropshipping is a strategy where a retailer owns all the usual parts of the process for a specific brand but doesn’t actually stock the inventory for that brand. Instead, the brand and retailer work with a third party wholesaler or manufacturer to fulfill the order. A MAP policy is not legally binding.

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Why CPG Companies Must Embrace E-Commerce to Stay Competitive

Wiser

Streamlined logistics and localized fulfillment strategies are critical for meeting consumer expectations and maintaining satisfaction. Managing Profitability E-commerce introduces higher costs related to shipping, advertising, and platform fees.