Retail TouchPoints

JULY 15, 2024

What Fender does really well is they think about their brand management and marketing through the lens of [its vendor partners],” said Jason Grunberg, CMO of Bluecore in an interview with Retail TouchPoints. Fender has a registration process that allows the brand to “bridge the retail-direct-to-consumer-divide,” Grunberg explained.

Marketing 274

Marketing Consumer Wholesale Accessories 274

Wiser

DECEMBER 12, 2022

A minimum advertised price (MAP) policy is a mutually agreed upon set of guidelines from the manufacturer for the retailer that details what prices their products are allowed to be displayed at. This is because a properly written MAP policy only recommends the advertised price of a product, rather than the final sale price.

Advertising 147

Advertising Promotions Retailing Pricing Shipping 147

CJ Retail Solutions

SEPTEMBER 9, 2022

Brand management strategy is crucial for any brand in order to maximise business objectives such as brand recognition, revenue and long-term goals. Brand management in retail environments means providing a high level of customer service whilst ensuring great standards and compliance levels.

Brand Management 52

Brand Management Management Promotions Advertising 52

Talking Retail

AUGUST 25, 2021

The launch will be supported by PR, advertising and social media campaigns, as well as in-store promotional activity. Cofresh brand manager Jon. The packs contain 5x20g bags of Cofresh Grills in Sweet Chilli, Peri Peri and Chilli Cheese flavours, retailing at 70p. Or just read more coverage at Talking Retail.

Advertising 105

Advertising Brand Management Promotions Management 105

Retail TouchPoints

JULY 10, 2024

In this way, store design borrows from the tested advertising strategy of positioning a product as an aspect of a desired identity, like Jeep commercials that connect with viewers who see themselves as rugged outdoorsy types. This modest we-were-there experience has been re-created and shared many times over on various social channels.

Point of Sale 258

Point of Sale Location Consumer Customer Experience 258

Retail TouchPoints

SEPTEMBER 12, 2023

TikTok Shop will now bring shoppable videos and livestreams directly to For You feeds across the country, and give brands, merchants and creators the tools to sell directly through shoppable content on the TikTok app.” reads the company announcement.

Merchant Services 273

Merchant Services Payment Services Shopping Checkout 273

Wiser

MAY 22, 2023

If you ensure that your brand name is memorable, this can lead to a higher level of market share for your business. This can be done in a variety of ways, such as interesting advertisements, stand-out logos, or an engaging and likable social media presence. ” This is the association that the brand has established for itself.

Advertising 142

Advertising Marketing Management Shopping 142

Inside Retail

MAY 25, 2022

Of course, we feel excluded, and like the connotation is that brands want our money but not for our bodies to be seen in their stores. For us, these efforts are incredibly hollow, and we personally refuse to shop brands that offer such tokenistic attempts at size extensions. Brands that don’t cater to us? Not making the cut.

Fashion 147

Fashion Accessories Apparel Advertising 147

A1 Retail

NOVEMBER 25, 2022

Following the success of the first ever live karaoke experience on the iconic Piccadilly Lights in 2019, Coca-Cola returned this year to lead revellers in popular Christmas carols and, of course, the much-loved “Holidays Are Coming” song – made famous by Coca-Cola’s legendary Christmas television advertisement.

Advertising 78

Advertising Returns Brand Management Management 78

Wiser

OCTOBER 27, 2020

The proliferation of dropshippers, however, has created some difficulty for brands that opt to use dropshippers. Specifically, the nature of this relationship can hide important pricing information or make it more challenging to manage Minimum Advertised Prices, or MAP policies. A MAP policy is not legally binding.

Advertising 78

Advertising Fulfillment Drop-Shipping Wholesale 78

Retail TouchPoints

AUGUST 24, 2023

If Educational Insights is any indicator, it’s as game-changing as brands hoped it would be. Educational Insights first launched its shop in April 2023, and Lee Parkhurst, Senior Brand Manager at the company, said they’ve “been quadrupling our business month over month since.” Either way it’s good for us.

Shopping 244

Shopping Merchant Services Fulfillment Social Commerce 244

365 Retail

NOVEMBER 25, 2022

Following the success of the first ever live karaoke experience on the iconic Piccadilly Lights in 2019, Coca-Cola returned this year to lead revellers in popular Christmas carols and, of course, the much-loved “Holidays Are Coming” song – made famous by Coca-Cola’s legendary Christmas television advertisement.

Advertising 70

Advertising Brand Management Returns Management 70

Inside Retail

MARCH 13, 2024

But beyond ads, few brands use humour across their broader customer experience. Of course, advertising, by its very nature, must be attention-grabbing and instantly memorable. The very best brands have stretch – meaning they can step outside what’s expected in certain channels and communications.

Customer Experience 130

Customer Experience Supermarket Advertising Planning 130

Wiser

AUGUST 13, 2024

Brands like Anker and TP-Link adjusted their prices in real-time based on competitor actions, ensuring they remained attractive to consumers even in a crowded marketplace. Advertising and New Customer Acquisition Prime Day is also a significant event for brand building and customer acquisition.

Consumer 78

Consumer Promotions Advertising Shopping 78

Wiser

APRIL 29, 2024

Promotion Effective online promotion and advertising strategies are key to increasing visibility and driving sales. Metric to Monitor: Return on Advertising Spend (ROAS) Effective promotion through targeted advertising campaigns can lead to a higher return on investment.

Promotions 78

Promotions Advertising Returns Consumer 78

Wiser

JULY 27, 2021

You’ve got marketing and sales, product, customer support, category management , and many other roles that all tie into brand management. One such role is the brand guardian. This position focuses on protecting a brand’s presence in the market. You will look good on the physical or digital shelf.

Markdowns 158

Markdowns Marketing Management Advertising 158

Wiser

OCTOBER 4, 2023

Moreover, social media platforms provide brands with unique opportunities for tailored, targeted advertising. This extensive network paves the way for businesses to connect with diverse audiences they may not have been able to access through traditional marketing methods.

Promotions 145

Promotions Consumer Marketing Customer Experience 145

Mass Relators

DECEMBER 20, 2021

She became a field marketing coordinator in 2006, category marketing manager in 2010 and manager of marketing brand management in 2016. After working in various capacities within that department, in 1983, he transferred into the advertising department as a marketing and research manager.

Marketing 52

Marketing Advertising Promotions Brand Management 52

Wiser

JUNE 13, 2024

Things you can do: Partner with reliable logistics providers Offer multiple delivery options, including expedited shipping Implement robust supply chain management practices Promotions and Advertising Targeted promotions and advertising can significantly influence share of search.

Inventory Management 78

Inventory Management Supply Chain Management Advertising Promotions 78

Inside Retail

OCTOBER 13, 2021

The question is what tangible value being loved has for retailers and brand managers. Undoubtedly, the brands in the most-loved lists are successful retailers. That is, does love help a brand to grow, or by growing (through good products, advertising etc.) does a brand become more loved – or even just more known?

Consumer 130

Consumer Shopping Marketing Advertising 130

Wiser

SEPTEMBER 8, 2017

Such sales may be outside authorized channels and/or below the manufacturer’s established minimum advertised price. This type of diversion hurts the brands integrity and disrupts the sales channel. . David Howell is the director of brand protection for the online seller enforcement group at Vorys, Sater, Seymour and Pease LLP.

Advertising 74

Advertising Location Planning Brand Management 74

Wiser

MARCH 28, 2024

An interesting forecast from Deloitte suggests a resurgence in advertising and promotional spending, with a strong focus on amplifying core brand values to maintain pricing power and consumer loyalty.

Consumer 78

Consumer Promotions Inventory Management Advertising 78

Mass Relators

AUGUST 22, 2023

With more than 30 years of experience in performance marketing and brand management, Groves will drive business growth and customer satisfaction, delivering on the organization’s digital media and marketing strategy with a primary focus on accelerating digital capabilities and activation.

Brand Management 40

Brand Management Advertising Management Marketing 40

Shopper Intelligence

APRIL 30, 2021

Rather, I refer mainly to the clash between FMCG brand marketing and sales. Inspired by case study brands that can change seemingly overnight to win new buyers and share by finding a new story or new idea. This is the holy grail the brand manager chases. Sales vs Marketing. The big selling lines.

Management 52

Management Promotions Accounting Marketing 52

Wiser

NOVEMBER 6, 2023

For brands whose products are sold through third-party online retailers, maintaining control over how their products are advertised can be challenging. Limited influence over product descriptions, images, and pricing can result in inconsistencies in brand messaging and customer experience.

Payment Services 78

Payment Services Customer Experience Brand Management Shopping 78

A1 Retail

OCTOBER 12, 2023

Robert Billington’s bright and bold food photography showcases the range of great quality, delicious food and meals available byAmazon. Media planning and buying is by Rufus.

Advertising 59

Advertising Promotions Accounting Outdoor 59

365 Retail

DECEMBER 16, 2021

Sellers agree: Brand and retailer decision makers in the UK also ranked reviews (53%) and customer photo and video content (37%) as the most influential elements of their sales and advertising efforts. Both consumers (12%) and brands and retailers (19%) ranked celebrity endorsements as the least influential.

Consumer 103

Consumer Advertising Brand Management Management 103

Wiser

JANUARY 27, 2025

Managing Profitability E-commerce introduces higher costs related to shipping, advertising, and platform fees. To remain profitable, brands must adopt strategies like dynamic pricing and robust analytics to optimize margins and ensure competitiveness.

Consumer 78

Consumer Fulfillment Shipping Advertising 78