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Club L London Appoints Dan Lorenson as Chief Marketing Officer

Retail Focus

Dan has been a key figure in the brands evolution since 2018, initially collaborating as the Founder of boutique marketing agency Flying People. His role in our first-ever collaboration with global Influencer Leonie Hanne has significantly boosted visibility, ad recall, and brand recognition, while strengthening our wholesale partnerships.

Marketing 148
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Longchamp redefines its retail footprint with très chic Melbourne apartment

Inside Retail

The concept of Longchamp’s most recently renovated boutiques in Melbourne and Brisbane was developed to reflect the brand’s heritage, savoir-faire, and creative spirit by paying tribute to the quintessential Parisian apartment. Investing in the retail footprint will continue throughout 2024 with more renovations on the horizon.

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“A real no-brainer”: Vacay Swimwear expands presence in North America

Inside Retail

We’re one of the few brands that are stocked in their boutique store, and we get a lot of their male demographic. It’s more so about how we communicate the message through advertising. IR: A lot of your business seems to be wholesale, do you have a focus on direct-to-consumer as well?

Wholesale 242
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Are Third-Party Marketplaces the Growth Driver Legacy Retail is Looking for?

Retail TouchPoints

They join a growing roster of retailers that are expanding their online reach by allowing third-party brands to sell directly through their ecommerce sites , bypassing traditional wholesale relationships. This is the first in a two-part series looking at the growth of third-party marketplaces.

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The return of Tigerlily: An in-depth interview with the new CEO

Inside Retail

We’ve just hired a new CFO, a new head of retail and wholesale, our new head of digital started in August and of course, myself. We signed up with two new agencies in September as well, so we’re rolling out much more aggressive social media advertising and Google Shopping campaigns. With that strategy comes demand creation.

Returns 246
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Temple of the Sun co-founder talks design inspiration and sales growth

Inside Retail

When many brands and marketers were reducing their advertising spend or pulling it entirely, we identified an opportunity to occupy an uncluttered space and connect to those who were in search of something beautiful to brighten their days during an otherwise dark moment. A multi-sensory experience is Temple’s signature.

Boutique 246
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‘More is more’: Q&A with Camilla CEO, Jane McNally

Inside Retail

That’s despite the fact that we’ve been opening more stores, and increasing our retail and wholesale revenue as well. We’d advertised the date in a physical location so we kept that date and launched a platform, we photographed 5000 items, and we re-marketed to go online within 10 days.

Fashion 264