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Brands do not even need an offline presence at CDF to open online brand boutiques within the WeChat store. Brands have invested heavily in KOL (key opinion leader) and live-broadcast commerce. Some of the world’s largest advertising companies were built in the 70s and 80s on their ability to covert demand through direct advertising.
Omnichannel Innovation and SocialCommerce Omnichannel retailthe seamless integration of online and offline shoppingis set to become even more sophisticated by 2025. A significant driver of this evolution is the rise of socialcommerce , where social media platforms double as shopping destinations.
From tiny boutiques to nationwide giants, retailers are using livestreaming and live shopping to reach customers in new and compelling ways. Another layer of the marketplace conversation is new media and advertising offerings. The ins and outs of livestreaming. 16 from 3 to 3:30 p.m.
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