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David’s Bridal to Debut New Store Format Designed for One-on-One Customer Experiences

Retail TouchPoints

Select locations will include a Little White Dress Boutique and Flower Girl Shop, as well as a “shimmer and shine” shop that houses designer shoes and accessories. In June David’s Bridal launched a shoppable video campaign on TikTok with digital agency January Digital and digital advertising platform KERV Interactive.

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Retail Media will add Fuel to the Fire for M&A in AdTech

Retail TouchPoints

If you think those “sponsored” products on Amazon are an innocuous little niche of advertising, think again. digital advertising channel after paid search and paid social campaigns. Thus, retail media is poised to become the newest competitive battleground in digital advertising. But what, exactly, is the playing field?

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Club L London Appoints Dan Lorenson as Chief Marketing Officer

Retail Focus

Dan has been a key figure in the brands evolution since 2018, initially collaborating as the Founder of boutique marketing agency Flying People. Global womenswear and lifestyle brand Club L London announces the appointment of Dan Lorenson as its new Chief Marketing Officer (CMO).

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Longchamp redefines its retail footprint with très chic Melbourne apartment

Inside Retail

The concept of Longchamp’s most recently renovated boutiques in Melbourne and Brisbane was developed to reflect the brand’s heritage, savoir-faire, and creative spirit by paying tribute to the quintessential Parisian apartment. Investing in the retail footprint will continue throughout 2024 with more renovations on the horizon.

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Brand Experience Awards: Insights From 8 Winning Retailers

Retail TouchPoints

Rebag started opening retail boutiques in 2017 and had 10. When we were building Anomalie, we didn’t think the answer was to open up another brick-and-mortar boutique,” Means said. “ We’re harnessing data to really personalize and offer an amazing experience that’s frictionless across the full ecosystem of everything we do. ”.

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“Long time coming”: Pearl jewellery brand Kailis eyes Sydney’s suburbs

Inside Retail

The brand operates three standalone stores in Perth , including a flagship store in Raine Square, as well as a boutique in Broome. In addition to print advertising in Sydney, the brand has been running ads in the Westfield Miranda cinema, as well as geo-targeted digital advertising to alert local shoppers to its presence.

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Reed Krakoff on revitalising John Hardy and the future of luxury jewellery

Inside Retail

You can have the most beautiful advertising, the most incredible stores or the biggest celebrity names in the world wearing your product but if the design isnt perfect, the customer will not respond. Our luxury clients love and cherish the multiple expressions of the brand and the John Hardy story they see in our boutiques and online.

Fashion 130