Inside Retail

JULY 21, 2021

Beauty retail giant Mecca has entered the world of podcasting today with the launch of Mecca Talks, which aims to shine a light on its team members and in-house experts. We’re really leaning on the talent and the authenticity of our store team members and platforming it in our podcast,” said chief marketing officer Kate Blythe.

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Inside Retail

MARCH 4, 2024

In looking to expand market share and reach, brands outside of health and wellness which often hint at age-related issues, have forgotten to include the Baby Boomer generation in their marketing materials. “In

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Small Biz Trends

OCTOBER 21, 2021

Cut costs on promotions and marketing: Since you know your targeted customer very well you can easily identify the best touchpoints with customers in terms of niche marketing and advertising. Health and Fitness. Identify Your Target Market. Research Your Target Market.

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Wiser

APRIL 23, 2020

Field marketing is the practice of putting specialized marketers “in the field” to perform product demonstrations, promote products, provide samples, gather intel on how products are displayed , make sales and collect feedback directly from consumers. Beauty products. Home goods. Electronics and appliances. Mobile phones.

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Retail Minded

OCTOBER 10, 2024

A Guide to the Use of Influencer Marketing As such, influencer marketing leverages the authority that influencers have managed to create in their circles. In contrast to conventional advertisement approaches, influencers allow brands to communicate with consumers using the influencer’s words.

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Wiser

DECEMBER 22, 2020

Direct-to-consumer (D2C or DTC) brands are everywhere these days: advertised on buses, pulling shoppers in on Instagram, and increasingly setting up storefronts on Main Streets around the world. It also comes with the benefit of an established marketing machine and a strong customer experience.

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365 Retail

NOVEMBER 30, 2022

The beauty industry is big business in the UK, with a 73% increase in the number of salons and beauty businesses between 2014 and 2019. Customers may be increasingly discerning about what substances they’re putting onto, and into, their bodies which may be a result of environmental concerns, health concerns or both.

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