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6 Paid Social Trends to Be Aware of in 2024

Retail TouchPoints

As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. Recent data shows that online retailers are increasingly relying on social media advertising platforms to reach and engage with their target customers, while search-based channels such as Google Shopping and Bing are becoming less popular.

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Mmm, it’s the sweet smell of advertising success

Inside Retail

Am I the only one who’s suddenly doing a lot more shopping at 8pm? I’m seeing greater quantities of online advertising and – especially if they’re good ads – feel motivated to purchase. . The post Mmm, it’s the sweet smell of advertising success appeared first on Inside Retail. I’ll have the extra pad see ew , thanks.

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Keeping up appearances in Thailand’s booming beauty market

Inside Retail

In fact, if you are looking for a local doctor and google the word ‘clinic’, you get mostly plastic surgery shops instead of medical offices. Lotions, serums, sunscreens and other skincare products typically advertise whitening on the label. Influencers Influencers are a key driver of sales in the beauty market.

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Opinion: Say hello to the new face of beauty retail

Inside Retail

Many beauty retailers are reliant on physical experiences, but as we remain in lockdown, savvy brands are reimagining how to deliver new engaging experiences virtually by leveraging new technologies. billion in 2020 (Mordor Intelligence, 2021), Australians are major consumers of health and beauty products worldwide.

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How Hue’s Nicole Clay is making the beauty industry more inclusive

Inside Retail

However, even though Black women, and the BIPOC community more broadly, are the largest driver of sales across multiple beauty product categories, they are often the least represented in the multibillion-dollar industry. per cent of total beauty industry ventures. per cent of total beauty industry ventures.

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CVS, 7-Eleven Turn up the Volume on Retail Media Audio Offerings

Retail TouchPoints

Both CVS and 7-Eleven are expanding their retail media offerings to include in-store audio: CVS has partnered with The Trade Desk and Vibenomics to develop a self-service programmatic audio offering, while 7-Eleven is expanding its partnership with Qsic to bring audio advertising to all 12,000 of its U.S. stores by the end of 2025.

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Why Chemist Warehouse wants to educate customers about clinical trials

Inside Retail

Subject to regulatory approval, Chemist Warehouse will advertise trials through in-store signage, on receipts as a QR code, as well as through consultation with on-site pharmacists. We really want to be the destination for health, wellness, beauty, as well as over-the-counter pharmacy related items.