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In-Store Retail Media Flexes to Move Beyond Digital Screens

Retail TouchPoints

Now, as new marketing and advertising formats venture further into the store, store teams must work more thoughtfully to ensure these touch points are intentionally integrated into their designs. This presents an opportunity for in-store media to influence customers brand preferences as they shop.”

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Lessons in retail tech from Sephora that companies can steal

Inside Retail

In the competitive world of beauty retail, Sephora stands out for its innovative use of technology to create personalised customer experiences. Transforming the way customers shop Sephora is known for embracing augmented reality (AR) to transform the way customers shop.

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Superdrug rolls out 500 high-tech digital screens to enhance in-store experience

Retail Gazette

The health and beauty retailer said the high-tech screens will help transform its stores into dynamic advertising platforms, allowing suppliers to target the right customer, with the right advert, at the right time. At Unilever, we are always looking for ways to enhance the shopper journey.

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Mmm, it’s the sweet smell of advertising success

Inside Retail

Am I the only one who’s suddenly doing a lot more shopping at 8pm? I’m seeing greater quantities of online advertising and – especially if they’re good ads – feel motivated to purchase. . The post Mmm, it’s the sweet smell of advertising success appeared first on Inside Retail. I’ll have the extra pad see ew , thanks.

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Opinion: Say hello to the new face of beauty retail

Inside Retail

Many beauty retailers are reliant on physical experiences, but as we remain in lockdown, savvy brands are reimagining how to deliver new engaging experiences virtually by leveraging new technologies. billion in 2020 (Mordor Intelligence, 2021), Australians are major consumers of health and beauty products worldwide.

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6 Paid Social Trends to Be Aware of in 2024

Retail TouchPoints

As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. Recent data shows that online retailers are increasingly relying on social media advertising platforms to reach and engage with their target customers, while search-based channels such as Google Shopping and Bing are becoming less popular.

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Why Chemist Warehouse wants to educate customers about clinical trials

Inside Retail

Subject to regulatory approval, Chemist Warehouse will advertise trials through in-store signage, on receipts as a QR code, as well as through consultation with on-site pharmacists. We really want to be the destination for health, wellness, beauty, as well as over-the-counter pharmacy related items.