Always-On Shopping Fuels Brand Advertising as a 24/7 Sales Force
Rangeme
SEPTEMBER 28, 2021
Digital advertising is surging, as consumers’ media consumption and product consumption habits migrate to online. Also, they would rather buy from social media than a physical store for beauty products (89% vs 35%, respectively) and health and wellness products (42% vs 24%). Retail Dive. Digital advertising boom time.
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