Retail TouchPoints

JULY 31, 2020

We’re seeing successful advertising tactics arise in many retail verticals for different reasons. What can you learn from other verticals as you continue to drive your advertising efforts through the second half of the year? LIAs promote available products that shoppers can receive via curbside store pickup.

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Inside Retail

AUGUST 18, 2021

June 2020 marked a major turning point for some of the world’s biggest beauty brands. After years of growing criticism about the sale of skin-whitening products in Asia and overt advertising campaigns equating lighter skin with greater beauty and desirability, global companies finally started to change their offerings.

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Inside Retail

JULY 7, 2021

But the industry is increasingly under scrutiny, due to the impact content can have on the mental health of young people, with many influencers criticised for misleading consumers about products and their appearance through the use of editing tools. billion this year, up from US$9.7

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Retail Focus

AUGUST 14, 2024

CBD vapes have emerged as a leading cultural wave, gaining wide acceptance and epitomizing a significant shift in public opinion on issues related to health and lifestyle. The beauty of CBD vapes is that they are adaptable and available to everyone.

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365 Retail

NOVEMBER 1, 2023

For brands, retail media offers an effective complement to or even replacement for search advertising, as many queries now begin directly on ecommerce sites and apps rather than search engines. For retailers, other than potentially interrupting the customer journey, there’s less to lose by advertising products sold on another retailer’s site.

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Inside Retail

SEPTEMBER 5, 2021

Chong, a mother of four, said postpartum life is rarely as it’s portrayed in media and advertising, and the brand wants to use representative imagery that helps women to feel “prepared, seen, understood and proud” of their postpartum journey. “Most postpartum images were simplistic post-birth representations of baby ‘bliss’ or ‘blues’.

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Inside Retail

SEPTEMBER 5, 2021

Chong, a mother of four, said postpartum life is rarely as it’s portrayed in media and advertising, and the brand wants to use representative imagery that helps women to feel “prepared, seen, understood and proud” of their postpartum journey. “Most postpartum images were simplistic post-birth representations of baby ‘bliss’ or ‘blues’.

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Inside Retail

AUGUST 11, 2024

Compared to other platforms, it places greater importance on the quality of text and images and adopts a strict policy towards advertisements, plagiarism, and low-quality content. Brands benefiting from the app Xiaohongshu started as a platform for recommendations on fashion, restaurants, beauty, and travel. How can brands utilise it?

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Inside Retail

AUGUST 7, 2023

Jack did a contra deal with an advertising agency, they created the brand Le Specs, and the business grew dramatically. They would promote products that were giving them the biggest margin, but not necessarily the biggest margin for the retailer. The business thrived and today that number of stores has grown to approximately 600.

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Retail TouchPoints

JANUARY 3, 2023

The firm points to two categories that will have the biggest influence worldwide: food and beverage, and beauty and personal care. Instead of supplements that sit in bottles in your medicine cabinet, our belief is that health should be readily available in your pocket,” Yoshimura said in an interview with Retail TouchPoints.

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Inside Retail

JUNE 29, 2022

Shopee has done what e-commerce players do: it has scaled up partly by acquiring market share with deep discounting and free shipping deals, going particularly hard on the promotions during monthly sales events that yield mouthwatering top lines. Advertising revenues have a lot of upside, and so have commissions on marketplace sales.

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Retail TouchPoints

SEPTEMBER 8, 2020

Since its inception in 2017, Olivela has had philanthropy in its DNA: 20% of all sales are donated to causes that the brand and its customers care about — from girls’ education and women’s empowerment to climate action, health services and more.

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Retail TouchPoints

SEPTEMBER 8, 2020

Since its inception in 2017, Olivela has had philanthropy in its DNA: 20% of all sales are donated to causes that the brand and its customers care about — from girls’ education and women’s empowerment to climate action, health services and more.

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Inside Retail

OCTOBER 26, 2021

Her Black Book is a new mobile shopping app that aims to attract price-focused Gen Z and Millennial shoppers with cashback offers, coupon codes and flash sales for premium brands across fashion, sport, accessories, beauty, homewares, kids and travel. There’s a big focus on big, beautiful, compelling visuals and campaign imagery.

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Retail TouchPoints

MAY 6, 2021

The opportunity to use these channels to share relevant, engaging and entertaining content is clear, but brands and their content creator partners are struggling with social networks culling content that doesn’t fit standard definitions of beauty and health. It means the values and the beliefs aren’t really there.”.

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Retail TouchPoints

SEPTEMBER 12, 2022

Loyal customers engage with your promotions and campaigns, spend more on your products and are more likely to recommend your brand to friends. These include: Website infrastructure costs Advertising and marketing expenditure Customer support costs Checkout fraud costs. Let’s look at why. Bots break down customer trust and loyalty.

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Inside Retail

DECEMBER 20, 2021

Chemist Warehouse has been accused of inflating product prices across the Black Friday weekend, signalling ‘savings’ which were actually higher than the standard prices advertised before and after the shopping event. The post Chemist Warehouse accused of price tampering during Black Friday sales appeared first on Inside Retail.

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Retail Gazette

DECEMBER 28, 2023

Smith was previously retail vice-president for North America for Estée Lauder, which also owns brands including Clinique, Bobbi Brown and Mac, and she has more than 25 years experience in beauty retail, including positions at L’Occitane, Superdrug owner AS Watson and Boots. Currie, who took the helm in May, has been at Greggs since 2010.

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Grocer Promotions Fashion Management 69

VMS

SEPTEMBER 30, 2021

Advertisement. More Shops-in-Shops: At a growing number of its locales, the retailer has introduced new specialty experiences, showcasing favorite products from such customer magnets as Apple, Disney and Ulta Beauty. Advertisement. Advertisement. That retailer is Target.”. PHOTO GALLERY (9 IMAGES). Courtesy of Target.

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Inside Retail

JANUARY 11, 2024

Hardware retailer Bunnings enthusiastically joined in on the trend advertising these items as “cup holders” after an influx of Frank Green owners headed in-store. The brand engaged marketing consultants to promote the drop and has continued to add new colours and limited drops that have created hysteria with its growing cult following.

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Small Biz Trends

OCTOBER 21, 2021

Cut costs on promotions and marketing: Since you know your targeted customer very well you can easily identify the best touchpoints with customers in terms of niche marketing and advertising. Health and Fitness. Market strategy in terms of product, price, promotion, people, and process. Test Run Your Product.

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Rangeme

OCTOBER 14, 2021

These days, it seems like you can order monthly subscription boxes for just about anything from pet products, health and beauty products, clothing, to food and beverage products. Here are some best practices to consider when promoting your products to subscription box retailers: Start a conversation. Source: Kustomer.

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Wiser

APRIL 23, 2020

Field marketing is the practice of putting specialized marketers “in the field” to perform product demonstrations, promote products, provide samples, gather intel on how products are displayed , make sales and collect feedback directly from consumers. Beauty products. So what are the benefits of actually getting out in the field?

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Rangeme

MAY 24, 2022

These can be harmful to the environment and the surfaces being cleaned, as well as to the health of the people and pets living in the household. Grove advertises many of its products as biodegradable, plant-based, naturally fragranced, and bottled in reusable or recyclable materials. Personal health. Are you a buyer on RangeMe?

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Store Growers

DECEMBER 2, 2020

Most advertisers don’t pay much attention to the product titles that show up on Google Shopping. In this article, I’ll show you what the best advertisers are doing when it comes to product titles, and I’ll show you exactly how to apply these findings to your product titles. Last Updated on December 2, 2020. Grab it here!

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A1 Retail

OCTOBER 10, 2023

Two thirds of shoppers (67 percent) believe that supermarkets inflate the regular price advertised for some products, so that the promotional prices offered through their loyalty schemes look like a better deal than they really are. Meanwhile, pharmacy, health & beauty stores enjoyed a 6.9 percent last month.

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Mass Relators

JANUARY 20, 2023

At his mother’s request, he applied to a local newspaper advertisement for Eckerd Corp.’s He was promoted to executive vice president and chief operating officer at Longs Drug in 2006. “My Vasos’ career in retail began in a manner as humble as the man himself. s management training program. He was immediately fascinated with retail.

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Store Growers

FEBRUARY 23, 2023

Last Updated on February 23, 2023 Merchants and advertisers are always on the lookout for methods that will help them gain more exposure on Google Shopping. Advertisers often use the same text for these separate entries. One such method is strategically configuring the product description attribute.

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Independent Retailer

DECEMBER 9, 2022

Search for the products on social media platforms , as well, so you can see if any influencers are promoting them or similar items and get a taste of just how popular the merchandise is. . Other popular categories on the B2B directory include Apparel, Dropshippers, Electronics, Health & Beauty, Jewelry, Smoking Products, and more.

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Mass Relators

MAY 21, 2021

WOONSOCKET, RI — CVS Pharmacy said Friday that its beauty images are now fully compliant with the company’s commitment to be transparent with customers about the digital alteration of photos. The CVS Beauty Mark mission was driven by data that connected the propagation of unrealistic body images to negative health effects.

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Rangeme

DECEMBER 7, 2021

Beauty leaders want consumers spanning the full rainbow of complexions to feel welcomed and valued. Ulta Beauty is investing $20 million in media across multicultural platforms to reach Latinx and Black consumers, and Sephora launched its first campaign celebrating Black-owned brands. Gut health. Gut health brands in the U.K.

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Retail Geek

JUNE 25, 2021

So yeah yeah it no I agree I have barely recovered and then as you know I work with a lot of retailers so I’ve been doing a ton of holiday promotion so I get internally getting ready so to me it kind of feels like December just ended, and now we’re having prime day I’m like all backwards upside-down and topsy-turvy.

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Retail Geek

JUNE 13, 2022

Impact of App Tracking Transparency (ATT) on advertising platforms Shopify vs. Facebook Retail Media Networks Q1 2022 US Department of commerce data and trends Audience questions (including buy now pay later). This episode was recorded in front of a live audience at the NYC Google HQ, for Zenith Basecamp. Transcript.

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Retail Geek

FEBRUARY 24, 2021

Where I was in various leadership positions in the advertising sales and marketing teams over there, I joined in February 2012 and prior to that I was at Yahoo prior to that. Ultimately they became things that were overtime well understood and really performing, pieces of advertising and marketing and. And we do that really well and.

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Indigo 9 Digital

MARCH 17, 2022

your Facebook advertising budget is running out) can be a blessing in disguise as it forces you to think of more creative ways to acquire new customers. Target is adding small Ulta Beauty shops to 800 of its stores and Sephora is adding small Sephora stores inside of 850 Kohl’s stores. As long as you can measure it."

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Retail Geek

JANUARY 22, 2021

Retailer offers viable health alt insurance option to consumers. Scot: [11:10] Yeah this is where oddly enough to pandemic Health my prediction. Installment Payments heat up – At least one company is acquired (Affirm, Afterpay, Klarna, QuadPay, Sizzle) Yes (IPO’s). Digital in-store heats up, QR codes make a comeback Yes.

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Rangeme

JULY 12, 2022

These grocery leaders also sell extensive assortments of pharmacy, health, and beauty products. brands now use digital advertising as a 24/7 sales force. As inflation surges, private labels, discount retailers, promotional deals, and value bundles are poised for higher demand to help Canadians stretch each dollar.

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