Retail TouchPoints

JULY 31, 2020

The third quarter, under normal circumstances, is predictable for most digital marketers at large retail organizations. The good news is that many digital retail marketers are successfully operating with agility. We’re seeing successful advertising tactics arise in many retail verticals for different reasons.

Beauty and Health 253

Beauty and Health Marketing Sporting Goods Advertising 253

Retail TouchPoints

FEBRUARY 29, 2024

Inside the Data Clean Room With this technology, CMX will be able to more accurately measure attributed sales related to campaigns and to share that information with CPG supplier partners and advertisers via the CMX Performance Dashboard.

Beauty and Health 264

Beauty and Health Advertising Marketing Management 264

Inside Retail

NOVEMBER 21, 2023

It’s Jim’s Beauty , offering “professional beauty treatments in the comfort of your chosen space”. These services are usually offered in the client’s home, and are provided by franchisees, as will the beauty services – which will include facial, lash and brow and nail treatments, as well as waxing and teeth whitening.

Advertising 245

Advertising Marketing Accounting Consumer 245

Retail TouchPoints

AUGUST 23, 2022

Prior to her current role as VP of Data Analytics & Customer Insights at Amyris , a biology company in the clean beauty, health and wellness and flavors/fragrances markets, she held ecommerce and digital marketing roles at brands like Coca-Cola and Unilever. How Unilever Harnessed the Power of Microsegments.

Marketing 263

Marketing Beauty and Health Advertising Consumer 263

Inside Retail

DECEMBER 3, 2023

The organisations are working together to showcase potential trials in Chemist Warehouse stores, as well as through online and traditional marketing channels, to increase participation levels. It also gives more patients access to potentially life-improving or innovative treatments that are not yet available on the market.”

Beauty and Health 264

Beauty and Health Health & Wellness Advertising Marketing 264

Inside Retail

JULY 15, 2024

Statista Market Insights reports that, even in 2020, when far fewer people were worried about their appearance because they were wearing masks and weren’t going out, there were more than 63,000 ‘face and head procedures’ and 48,000 ‘injectable’ procedures performed in the Land of Smiles.

Marketing 130

Marketing Accounting Department Stores Supermarket 130

Inside Retail

MARCH 13, 2022

From July 1, under new guidelines from the Therapeutic Goods Administration (TGA), social media influencers will no longer be paid to promote health and beauty products using their own personal experience. Psychologist and founder of digital wellbeing website Digital Nutrition, Jocelyn Brewer, agrees. million people.

Beauty and Health 130

Beauty and Health Payment Services Advertising Promotions 130

Inside Retail

OCTOBER 4, 2022

The sweeps will commence during the coming weeks as part of the consumer watchdog’s compliance and enforcement priorities as it clamps down on deceptive advertising and marketing practices. “Misleading claims about products or services undermine consumer trust and confidence in the market.”

Beauty and Health 246

Beauty and Health Advertising Consumer Accounting 246

Inside Retail

MAY 3, 2021

Brad Manuel is co-founder and CEO of Livewire Group, a company that specialises in marketing within the gaming ecosystem. He believes retail marketers have overlooked gaming due to its digital nature and confusion about how a digital property can drive people into stores. So, how does it work? ” Thriving categories.

Beauty and Health 246

Beauty and Health Fashion Advertising Outdoor 246

Inside Retail

JULY 17, 2023

Founded in 2016, luxe-for-less beauty brand MCoBeauty has seen massive growth over the past several years, and is expecting revenue growth of up to 90 per cent in 2023. IR: Are you approaching that market differently than you would approach Australia and New Zealand? SS: We’re not. It’s a copy and paste.

Advertising 245

Advertising Marketing Planning Management 245

Inside Retail

MARCH 3, 2024

The global market for Black haircare products was estimated at around $9.56 per cent, according to market research firm MarketResearch.biz. per cent of total beauty industry ventures. per cent of total beauty industry ventures. billion in 2023 and is expected to grow to $15.34

Advertising 130

Advertising Marketing Consumer Beauty and Health 130

Inside Retail

APRIL 11, 2024

Cult Beauty in the UK also did it. Many big brands now stand behind using real skin in their advertising campaigns. Yes, it’s heartening to see brands stepping up and challenging the beauty industry’s status quo, and it’s a positive step towards promoting inclusivity and diversity in advertising.

Marketing 130

Marketing Advertising Promotions Planning 130

Inside Retail

APRIL 22, 2021

From the increased market share of digitally native brands to decisions from companies like GlobeWest and Homebodii to dial up D2C strategies, shoppers are becoming increasingly accustomed to purchasing products directly from brands. And in every area, from marketing to selling to fulfilling, benchmarking will be key.

Fulfillment 299

Fulfillment Beauty and Health Advertising Accounting 299

Inside Retail

JUNE 2, 2021

China’s beauty industry has gone from struggling through the pandemic to flourishing with new trends now that the virus is under control. Now, domestic beauty brands and beauty products for men are having a moment. The Chinese beauty market. National pride shows itself in the cosmetics market.

Marketing 130

Marketing Consumer Advertising ATS 130

Inside Retail

MARCH 4, 2024

Whether marketers are subconsciously ageist or they’ve gotten distracted riding the Millennial branding and Gen Z social media wave all the way to the bank is still up for debate. Marketing efforts and budgets are mostly directed towards younger consumers despite their lack of loyalty and shrinking disposable income. “If

Beauty and Health 264

Beauty and Health Fashion Marketing Consumer 264

Inside Retail

AUGUST 30, 2022

The Australian beauty brand known for its eyeliner products, The Quick Flick, has expanded its reach into Asia with Singapore as its first destination, tapping into the city state’s US$1.13 billion beauty market. The Quick Flick’s products are being distributed in partnership with local beauty e-commerce platform Powella.

Advertising 130

Advertising Marketing Consumer ATS 130

Inside Retail

SEPTEMBER 22, 2021

High end beauty, fashion and lifestyle brands have been some of the slowest categories to really embrace the use of mature models for genuine marketing purposes (not just for a quick PR stunt). Beauty faces up to ageing. And with Australia’s burgeoning beauty market expected to grow at a compound annual growth rate of 3.87

Fashion 246

Fashion Accessories Consumer Marketing 246

Retail TouchPoints

NOVEMBER 13, 2024

Both CVS and 7-Eleven are expanding their retail media offerings to include in-store audio: CVS has partnered with The Trade Desk and Vibenomics to develop a self-service programmatic audio offering, while 7-Eleven is expanding its partnership with Qsic to bring audio advertising to all 12,000 of its U.S. stores by the end of 2025.

Advertising 189

Advertising Beauty and Health Health & Wellness Promotions 189

Retail TouchPoints

AUGUST 3, 2020

The brand became a DTC champ thanks to a charismatic founder who embodied the brand ethos, as well as a passionate Millennial following fed by Instagram marketing. Before the pandemic, Away’s leaders were talking about launching 50 retail stores and travel peripherals in health and beauty and clothing, but that seems overly optimistic today.

Outdoor 299

Outdoor Beauty and Health Marketing Advertising 299

Inside Retail

SEPTEMBER 5, 2021

Chong, a mother of four, said postpartum life is rarely as it’s portrayed in media and advertising, and the brand wants to use representative imagery that helps women to feel “prepared, seen, understood and proud” of their postpartum journey. “Most postpartum images were simplistic post-birth representations of baby ‘bliss’ or ‘blues’.

Beauty and Health 246

Beauty and Health Advertising Marketing Promotions 246

Retail TouchPoints

JANUARY 3, 2023

The firm points to two categories that will have the biggest influence worldwide: food and beverage, and beauty and personal care. Instead of supplements that sit in bottles in your medicine cabinet, our belief is that health should be readily available in your pocket,” Yoshimura said in an interview with Retail TouchPoints.

Beauty and Health 278

Beauty and Health Marketing Consumer Advertising 278

Inside Retail

JULY 21, 2021

Beauty retail giant Mecca has entered the world of podcasting today with the launch of Mecca Talks, which aims to shine a light on its team members and in-house experts. We’re really leaning on the talent and the authenticity of our store team members and platforming it in our podcast,” said chief marketing officer Kate Blythe.

Target Market 246

Target Market Marketing Advertising Planning 246

Inside Retail

JUNE 26, 2023

But while a growing number of fashion brands are now advertising in a more body-positive way the same shift hasn’t occurred in the beauty industry, which still largely depicts flawless skin to sell products. However, the beauty industry still has a way to go. People want clear skin, we all know and understand that.

Fashion 130

Fashion Advertising Marketing Management 130

Inside Retail

MAY 10, 2021

Makeup and beauty giant Sephora has smeared its once flawless reputation with an ugly shade of performative inclusion. Include disabled talent in your advertising and marketing material. On the surface, Sephora Mississippi’s recent pledge to hire 150 staff with disabilities looks very attractive and worthy of praise.

Advertising 235

Advertising Finance Marketing Consumer 235

Retail TouchPoints

NOVEMBER 11, 2021

To kick off the first day of #RIC21, Jeff Orschell, EY Americas Consumer Retail Leader, will drill down into today’s top consumer priorities, including sustainability, affordability and health. Beauty share real-life examples of how companies can ensure their mission and values are reflected in all their actions. will present the Nov.

Merchant Services 342

Merchant Services Payment Services Consumer Beauty and Health 342

Inside Retail

SEPTEMBER 5, 2021

Chong, a mother of four, said postpartum life is rarely as it’s portrayed in media and advertising, and the brand wants to use representative imagery that helps women to feel “prepared, seen, understood and proud” of their postpartum journey. “Most postpartum images were simplistic post-birth representations of baby ‘bliss’ or ‘blues’.

Beauty and Health 243

Beauty and Health Advertising Marketing Promotions 243

Retail TouchPoints

FEBRUARY 4, 2021

Markets with the highest increases in sales, according to ESW client data, were: The Philippines ( up 258% ); Morocco ( 215% ); Chile ( 211% ); Puerto Rico ( 203% ); and Egypt ( 196% ). Other fast-growing markets included Luxembourg, Israel, Malta, Lithuania and Ireland. Customer acquisition was cheaper in 2020,” said Kelly.

Merchant Services 305

Merchant Services Beauty and Health Consumer Returns 305

Inside Retail

MAY 9, 2021

The cultural element was very important, Romeni said, as Zalora serves several Southeast Asian countries where each market is unique. Our expertise is in the lifestyle category so we were able to position ourselves as the lifestyle vertical, but not just in fashion now, also in the beauty, health, luxury and of course, lifestyle category.”.

Beauty and Health 240

Beauty and Health Fashion Advertising Consumer 240

Retail TouchPoints

MARCH 1, 2022

The Neighborhood Goods business model includes showcasing emerging digitally native brands via a constantly rotating product experience, both online and in its three brick-and-mortar locations (in Plano and Austin, Texas and NYC’s Chelsea Market). They can enter new markets and understand new analytics to potentially change course, if needed.

Beauty and Health 260

Beauty and Health Consumer Department Stores Finance 260

Inside Retail

OCTOBER 27, 2022

Fast-growing British beauty brand Trinny London has come a long way since launching online five years ago. Maybe it’s a boys’ market, and they just don’t understand girls’ things,” she theorised. . Woodall is candid about the knockbacks she received when she was initially pitching investors on her idea.

Department Stores 246

Department Stores Advertising Accounting Fashion 246

Inside Retail

NOVEMBER 25, 2021

British beauty brand Lush made headlines this week over its decision to quit posting on four of the most popular social media platforms in the Western world – Facebook, Instagram, TikTok and Snapchat. . IR: Do you plan to increase your paid advertising on other channels? While the move is expected to cost the company £10 million ($18.5

Advertising 130

Advertising Accounting Beauty and Health Planning 130

Small Biz Trends

OCTOBER 21, 2021

A niche market can be defined as a subgroup of a larger market that has its own unique identity, needs, and, preferences making it stand out from the overall market. Niche marketing entails channeling marketing efforts towards first identifying a particular type of clientele and their particular needs.

Marketing 139

Marketing Payment Services Target Market Beauty and Health 139

Inside Retail

MAY 19, 2024

Ask any beauty insider and they’ll tell you that natural skincare – where products are infused with ingredients found in nature rather than a lab – is trending. The global market for natural and organic cosmetics is projected to reach US$37.44 per cent from 2024 to 2032, according to Zion Market Research. But we are back.”

Customer Retention 264

Customer Retention Department Stores Consumer Marketing 264

Inside Retail

JULY 7, 2021

Influencer marketing has become a powerful tool for brands in recent years, growing to an estimated value of US$13.8 billion in 2020, according to Influencer Marketing Hub’s 2021 Benchmark Report. billion this year, up from US$9.7

Beauty and Health 130

Beauty and Health Advertising Marketing Accounting 130

Retail Gazette

JANUARY 11, 2024

Boots is returning to ITV2’s Love Island as the official beauty partner of its first-ever All Star series. The health and beauty giant will stock the villa with more than 2,000 beauty lines across 15 categories, including fragrance, makeup, skincare, grooming, suncare and haircare.

Beauty and Health 121

Beauty and Health Returns Advertising Marketing 121

Inside Retail

FEBRUARY 7, 2022

Beauty’s first unicorn, a digital pioneer, the first Millennial-focused brand…five years ago, these were all buzzwords associated with the beauty lifestyle brand Glossier. The brand began as a spinoff from founder Emily Weiss’s notable beauty blog ‘Into The Gloss’. More than 30 products later and with a valuation of US$1.8

Wholesale 130

Wholesale Accounting Shipping Advertising 130

Inside Retail

JANUARY 9, 2024

American actress Madelyn Cline is the newest Revlon global brand ambassador, joining Ashley Graham and Megan Thee Stallion as faces of the American beauty label. Known as a fashion guru on the red carpet and a go-to for her beauty and skincare routines, Cline has a cross-platform social media reach of 25 million.

Advertising 130

Advertising Fashion Marketing ATS 130