Remove Advertising Remove Beauty and Health Remove Checkout
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In-Store Retail Media Flexes to Move Beyond Digital Screens

Retail TouchPoints

Now, as new marketing and advertising formats venture further into the store, store teams must work more thoughtfully to ensure these touch points are intentionally integrated into their designs. Krans is even thinking about how Macys can go beyond digital tech to create contextual and engaging advertising moments.

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Giant Food Launches Ecommerce Marketplace Featuring Non-Grocery Products

Retail TouchPoints

The categories, chosen to complement the retailer’s primary offerings, including health and beauty, home décor, seasonal items, kitchen and dining, outdoor, pets and premium pantry products. Ship2Me selections can be added to a cart alongside any Giant Pickup or Giant Delivers orders in a single seamless checkout process.

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Marketing With A Different Lens: What You Can Learn From Other Retail Verticals

Retail TouchPoints

We’re seeing successful advertising tactics arise in many retail verticals for different reasons. What can you learn from other verticals as you continue to drive your advertising efforts through the second half of the year? This will ensure a seamless experience from first click to checkout. Learn From: Health & Beauty.

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Survey: COVID-19 Travel Restrictions Spur Huge Growth in Cross-Border Ecommerce

Retail TouchPoints

With sales down due to the pandemic, companies cut expenses, including advertising spend. They should be able to browse in their own language , view prices in the currency of their choice and clearly understand the final cost, with no surprises in the form of unexpected additional charges — whether in the checkout or at the point of delivery.

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6 Trends that Point To a Holistic Approach to Ecommerce

Retail TouchPoints

So entrepreneurs end up with a handful of highly siloed sales funnels that treat customers like robots who’ll click on an ad and end up on your checkout page. Recently Verma published his first book, Checkout: The Step-by-Step, 7C Method to Build a Dominant eCommerce Brand. The line between online and offline is disappearing.

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Turn Innovation into Action: Top 10 Takeaways You’ll Get From #RIC21

Retail TouchPoints

To kick off the first day of #RIC21, Jeff Orschell, EY Americas Consumer Retail Leader, will drill down into today’s top consumer priorities, including sustainability, affordability and health. Beauty share real-life examples of how companies can ensure their mission and values are reflected in all their actions. will present the Nov.

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5 Tips for Maintaining Subscription Momentum

Retail TouchPoints

The firm points to two categories that will have the biggest influence worldwide: food and beverage, and beauty and personal care. Instead of supplements that sit in bottles in your medicine cabinet, our belief is that health should be readily available in your pocket,” Yoshimura said in an interview with Retail TouchPoints.