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Ulta Beauty Adds Post-Purchase Offers to Retail Media Mix

Retail TouchPoints

Ulta Beauty is partnering with Rokt to add non-endemic ads to its retail media network (RMN) UB Media. Now, brand and advertising partners — even those not sold by Ulta Beauty — will be able to deliver relevant offers and messages to customers at the bottom of the marketing funnel.

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In-Store Retail Media Flexes to Move Beyond Digital Screens

Retail TouchPoints

Now, as new marketing and advertising formats venture further into the store, store teams must work more thoughtfully to ensure these touch points are intentionally integrated into their designs. Krans is even thinking about how Macys can go beyond digital tech to create contextual and engaging advertising moments.

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Why health, fitness and beauty brands are getting real (and funny)

Inside Retail

Health, fitness and beauty. A simple image search for health and fitness reveals screeds of bronzed, impossibly-toned bodies, paired with motivational slogans encouraging people to try harder, reach further, strive, dominate, or ‘just do it’. However, times are changing. He was raw, honest and brilliantly witty. “If

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Grove Collaborative Launches Health and Wellness Hub

Retail TouchPoints

Grove Collaborative has introduced Grove Wellness, a product hub featuring a personalization engine designed to sharpen recommendations around consumers’ evolving health and wellness needs. Grove sells more than 200 products across 40 brands in this category, including multivitamins, women’s health, digestion, immunity, sleep and beauty.

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Chemist Warehouse is eying the beauty sector. Should Priceline be worried?

Inside Retail

Additionally, Chemist Warehouse unveiled its store-within-a-store luxe beauty concept Ultra Beauty in June, indicating a much larger focus on the beauty sector and potentially a more competitive environment for both retailers in the future. . Priceline is very much centred around beauty,” Mortimer told Inside Retail.

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Bankrupt beauty: Lessons from Revlon’s supply chain failures

Inside Retail

For the 90-year-old beauty giant, the filing represents a final lifeline, as it attempts to rectify debt with creditors by borrowing over $370million. In 1970, it was the first American cosmetics company to feature an African American model, icon Naomi Sims, in their advertising. The democratisation of beauty.

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Lessons in retail tech from Sephora that companies can steal

Inside Retail

In the competitive world of beauty retail, Sephora stands out for its innovative use of technology to create personalised customer experiences. This is a game-changer for online shopping as it reduces the uncertainty of buying beauty products sight unseen. It also enhances the customer experience by making it fun and interactive.