Retail TouchPoints

OCTOBER 15, 2024

The collapse of the traditional marketing funnel was a central theme of this year’s Advertising Week New York (AWNY), which brought thousands of executives from across the industry landscape to New York City for four days of sessions exploring the convergence of marketing, advertising, media and culture.

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Retail TouchPoints

FEBRUARY 23, 2021

In fact, some major retailers reported double-digit growth in ecommerce sales during Q2, right at the outbreak of the pandemic. This, coupled with the rise of social commerce, has indicated major potential for retailers to adopt social advertising into their marketing mix. In fact, Smartly.io

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Retail TouchPoints

MARCH 27, 2025

Best Buy Ads , the retail media network operated by the electronics retailer, has unveiled a new solution for social advertising partners. Social+ is designed to help brand and agency partners effectively reach Best Buys first-party audience and deliver higher performance metrics across social campaigns.

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Retail TouchPoints

SEPTEMBER 29, 2021

This week, the social media platform introduced a sweeping set of new tools and advertising products — including product links , live shopping and even a full-service commerce solution — all aimed at expanding TikTok’s reach from culture and creation into commerce.

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Retail TouchPoints

JUNE 10, 2022

billion in 2020, at a compound annual growth rate of 13% , according to data from Bloomberg. Recognizing the similarities with earlier adoption patterns for tech like smartphones and social commerce can help retailers design their initial metaverse offerings. The market could reach $783.3 billion in 2024, up from $478.7

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Retail TouchPoints

OCTOBER 18, 2022

“We know our customers are inspired by the content and stories they see from their favorite influencers in their social feeds every day,” said William White, Chief Marketing Officer at Walmart U.S. in a statement.

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Retail TouchPoints

OCTOBER 2, 2024

At its annual advertiser summit this week, Pinterest presented a pin-worthy pitch to marketers — that the platform has grown its audience and improved advertising performance without sacrificing its feel-good vibe. Two years ago [when Ready joined the company], we began a new era at Pinterest,” Ready said. “We’ve

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Retail TouchPoints

JUNE 7, 2021

The increase in social media usage, combined with a tandem increase in online purchasing, proved to be the push both consumers and brands needed to move into the burgeoning realm of social commerce. Facebook and Instagram Lead the Way in Social Conversion. A brand’s presence on social platforms is key.

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Retail TouchPoints

JANUARY 12, 2024

As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. Social commerce value will keep on growing. The value of social commerce continues to grow rapidly and is shaping the future of online retail. trillion by 2026, more than doubling its current value.

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Wiser

APRIL 3, 2023

Think about it, when was the last time you were scrolling through your social media and came across an ad for a product? It usually goes something like this: you’re scrolling through your feed looking at normal posts when you come across an advertisement for a product. This is social commerce.

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Retail TouchPoints

JUNE 4, 2024

Last month, Google , Meta and TikTok all debuted more AI-based capabilities for their customers (that is, advertisers, creators and merchants). Because if you are using AI-generated content from these platforms for your advertising and brand assets, then you could unknowingly be drawing on copyrighted material.

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Inside Retail

MAY 5, 2025

Fuelling the next wave of e-commerce growth Social commerce is one of several fast-growth e-commerce channels locally and globally, but it has yet to reach the scale and maturity in Australia seen in markets like China and to some extent the US. More than 3.8

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Retail TouchPoints

JUNE 21, 2024

There’s no shortage of companies trying to crack the code of social commerce in the U.S. from the biggest social media platforms to small start-ups. Video commerce is the delivery of content. It ties together the best of affiliate, the best of influencer and the best of digital into social commerce.

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Retail TouchPoints

FEBRUARY 26, 2025

We live in an attention economy, said Justin Breton, Head of Brand Marketing Innovation at Walmart in an interview with Retail TouchPoints. The next generation of consumer is scrolling on social platforms, they’re binge-watching on streaming platforms, theyre spending their time playing games Minecraft, Roblox, Fortnite, Spatial.

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Inside Retail

MARCH 29, 2022

Social commerce, or purchasing products and services within social platforms, represented just 4 per cent of the US retail e-commerce market in 2021. Millennials’ and Gen Z’s reliance on social media and willingness to make in-app purchases are fuelling wider adoption – and a sort of transformation.

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Retail TouchPoints

AUGUST 1, 2022

From a marketer’s perspective, this gives you the opportunity to blur the lines between native content and branded advertisements. These experiences are the newest flavor of social commerce that is redefining the retail shopping experience — both online and in-person. Face Effects: Digital Fitting Rooms. What does that mean?

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Retail TouchPoints

NOVEMBER 30, 2021

There are two primary areas of marketing innovation underway: shopping rewards and social commerce. for a store the customer is actually interested in, not by random email blasts), at the right time (e.g. for a store the customer is actually interested in, not by random email blasts), at the right time (e.g.

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Retail TouchPoints

NOVEMBER 7, 2024

After all, focusing solely on these high-demand moments often means facing increased advertising costs and saturated channels. These future buyers need attention-grabbing, memorable advertising — even if they’re not ready to buy yet. That’s why establishing a brand presence well in advance is crucial.

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Retail TouchPoints

NOVEMBER 4, 2024

It’s been incredible to watch the amount of success advertising has had on the platform, and how brands have been able to grow their own footprint through TikTok and market themselves in a way that was never really possible before. RTP: Why do you think advertising has been so successful on TikTok ?

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Retail TouchPoints

JULY 23, 2021

How will the splintering of viewership across media channels impact the resonance of advertising campaigns? The news that no spectators, not even locals, will be allowed at this year’s Olympics, not only means the loss of upwards of $1.2 How will Splintered Viewership Impact Advertising Efforts? Bryan Wassel, News Editor.

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Retail TouchPoints

JUNE 17, 2022

Pinners) are auto enthusiasts and 18 million Pinners have at one time or another been in the market for a new vehicle. People come to Pinterest with a shopping mindset,” said Kim Blommer, Automotive Industry Lead at Pinterest in an interview with Retail TouchPoints. “The Healey, who started his career at General Motors.

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Retail TouchPoints

NOVEMBER 25, 2024

And when you go to the Jersey Shore, it’s an all-day affair: you pack up at 7 a.m., Vaccarella: We started selling them at a local store in my town, and then we brought in 600 additional bags, and then a whole 45-foot container. This was the only bright spot at an otherwise dismal time. Vaccarella: Organic social has been key.

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Retail TouchPoints

NOVEMBER 10, 2023

Retail media is when a retailer offers advertising capabilities and services, similar to what media outlets such as publishers and television networks have done for years. Off-site advertising is typically more complex than on-site and is therefore something that only the more mature retail media networks offer at this stage.

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Retail TouchPoints

DECEMBER 14, 2021

Shoppers can visit the store and stay connected through social commerce, shoppable livestreams and exclusive offers, delivered via digital out of home advertising and augmented reality pop-up installations.

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Inside Retail

JULY 26, 2021

Yves Saint Laurent partnered with China Duty Free Group to bring its #Claimyourlove campaign to Hainan on China’s Valentine’s Day 2021, launching a sweat-proof, all-weather foundation at the tropical paradise. Brands do not even need an offline presence at CDF to open online brand boutiques within the WeChat store.

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Retail TouchPoints

JULY 24, 2023

The new partnership will help “drive growth” and “enable merchants and small businesses to offer their customers a convenient and flexible payment option,” said Jonathan Low, Ecommerce Lead for Strategy and Special Projects at TikTok Shop in a statement to CNBC. TikTok Shop has now quietly begun to roll out in the U.S.

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Retail TouchPoints

DECEMBER 7, 2021

The one thing that’s not changing is that DTCs will need to be able to look at CPA ratio against lifetime value,” Hamilton explained. The challenge will always be keeping CPA at a reasonable level and having enough of an eye toward retention. RECOMMENDED LISTENING: Riding the Social Commerce Wave.

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Retail TouchPoints

MARCH 23, 2022

Singles’ Day, also known as Double 11, is now the world’s largest shopping holiday, with advertisers seeing incredible returns. As social commerce becomes increasingly entrenched in mainland China, livestreaming has become a backbone to the influencer and ecommerce economy. Now that this trend is finally reaching the U.S.,

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Retail TouchPoints

AUGUST 6, 2024

Shein and Temu have launched massive advertising campaigns paired with optimized sales tactics to carve out a new niche and redefine the standards of ecommerce success. ecommerce market with TikTok Shops, delivering the most complete social commerce experience to date. billion in advertising during the first year of its U.S.

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Retail TouchPoints

NOVEMBER 28, 2023

In another example, social media platforms are typically thought of as top-of-funnel: they have a wide reach, but not everyone using them is in a purchasing mindset. The rise of social commerce , however, disrupts that notion entirely. So what does that mean for the rest of us? See how the funnel circled back to the top?

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Retail TouchPoints

APRIL 27, 2023

Expanding and Upgrading Tools for Advertisers Meta also unveiled other shopping-based initiatives that it will pursue in the coming year, with the goal of “ensuring our ads tools are as performant as possible through AI-powered automation and new products and tools to help deliver the right ad to the right people at the right time.”

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Retail TouchPoints

JANUARY 24, 2023

Social shopping is becoming more and more popular given the surge in social media usage and the ease of completing a transaction without ever leaving the app. It’s no surprise that social commerce sales are expected to reach $45.74 What should advertisers be aware of when investing in this format? billion in 2022.

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Retail TouchPoints

OCTOBER 7, 2022

Since moving to digital in 2016, we’re always looking for innovative ways to serve our readers,” said Campbell Price, Ecommerce Director at The Independent in an interview with Retail TouchPoints. Social Commerce Meets Affiliate Marketing. In the advertising world it’s all a gray zone.

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Retail TouchPoints

OCTOBER 21, 2023

But that’s been one of the goals of the Walmart web3 project The Cultureverse , Justin Breton, Director of Brand Experiences and Strategic Partnerships at Walmart, shared with attendees at Advertising Week New York last week. “We When you build the community first, they follow.”

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Retail TouchPoints

FEBRUARY 19, 2025

By taking a closer look at China’s growing ecommerce sector, we can better understand the broader implications for cyberspace. The advance of social commerce provided China with additional means to establish its leadership in digital commerce.

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Retail TouchPoints

MAY 12, 2022

This generation of “Super Creatives” are more likely to engage in social commerce than older generations. In 2021, the global metaverse market was estimated at $38.85 Joining the metaverse may seem overwhelming at first — but by taking small steps, you can gradually work your way up to a full-fledged offering.

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Retail TouchPoints

OCTOBER 4, 2023

There is, however, a huge opportunity for retailers that have the right offer, on the right product, at the right time. The numbers from our latest guide to omnichannel commerce speak for themselves, showing that marketing across three or more channels earns brands 250% higher engagement.

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