Retail TouchPoints

FEBRUARY 28, 2024

Out-of-home (OOH) advertising has played an integral role in the media mix for decades due to its influence and impact. adults have noticed an OOH ad within a one-month period and 78% of these consumers took some sort of action after, according to research from Morning Consult and the Out of Home Advertising Association of America (OAAA).

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Advertising Promotions Consumer Marketing 319

Retail TouchPoints

MAY 7, 2024

Meta has introduced a series of new generative AI tools to help advertisers automate and scale the “diversification of their creative,” which company executives said is key to seeing success from advertising campaigns on its platforms, including Instagram and Facebook.

Advertising 276

Advertising Planning Accounting Promotions 276

Retail TouchPoints

SEPTEMBER 13, 2023

The Interactive Advertising Bureau (IAB) has released a preliminary framework to standardize retail media measurement. advertising channels in 2022, according to a study by IAB. Criteo , Best Buy Ads , Kroger Precision Marketing , Target , Vibenomics and Colgate-Palmolive. Retail media was one of the fastest-growing U.S.

Advertising 298

Advertising Marketing Planning Promotions 298

Retail TouchPoints

APRIL 18, 2022

WAG first tried to leverage its Good Dog Club loyalty program to address these challenges, but despite the Club’s combination of new product alerts, promotional offers, text campaigns and emails, customer loyalty was still lagging.

Promotions 328

Promotions Advertising Returns Management 328

Retail TouchPoints

NOVEMBER 7, 2024

Mikayla Hopkins: Brands should prioritize strategies that maximize engagement in this limited time frame, focusing on creating buzz and anticipation without overwhelming consumers with early promotions. After all, focusing solely on these high-demand moments often means facing increased advertising costs and saturated channels.

Marketing 278

Marketing Promotions Consumer Advertising 278

Inside Retail

NOVEMBER 27, 2024

The Black Friday Cyber Monday sales period has expanded to become ‘Black November’ this year, with many retailers and brands starting their promotions earlier than ever. This presents a unique opportunity for us to offer great value at a time when customers are looking for ways to stretch their dollars further.

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Markdowns Promotions Advertising Department Stores 241

Retail Focus

NOVEMBER 26, 2024

The influencer marketing industry was priced at £21 billion in 2024 and is projected to rise to £25 billion pounds by the close of 2024. In a market saturated with #AD, authenticity isn’t just a buzzword—it’s the key to success,” says Cristiano Winckler, Director of Digital Operations at Somebody Digital.

Promotions 246

Promotions Consumer Advertising Marketing 246

Retail TouchPoints

MAY 17, 2022

What interests me about the metaverse is the massive opportunities for brands and advertisers. However, these opportunities don’t lie with the digital platforms and destinations being crafted — users’ behaviors and actions are the pot of gold at the end of the metaverse rainbow. Contextual’ Versus ‘Additive’ Advertising.

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Advertising Fashion Promotions Consumer 269

Retail TouchPoints

JULY 21, 2023

We’ve all sat and watched the local news in awe at winners standing in front of local gas stations with an oversized check. The lottery is like a black box, leaving both players and advertisers in awe. For brands and advertisers in this space, the mystery is deeper. For players, the questions arise: How did they manage to win?

Advertising 245

Advertising Consumer Planning Promotions 245

Inside Retail

FEBRUARY 7, 2023

Privacy and data regulations – such as Apple’s App Tracking Transparency Framework – have severely limited the data that brands and advertisers can collect on users of these channels. With some websites starting to block third-party cookies, targeting ads effectively is becoming a near-impossible challenge.

Advertising 246

Advertising Returns Promotions Checkout 246

Retail TouchPoints

NOVEMBER 27, 2024

Cutting-edge content, influencer campaigns and even online advertising are popular ways to catch the eye. Regardless of whether your goal is to drive sales for a specific season or boost footfall at a one-off event, you can plan a calendar of initiatives to suit your schedule. Here are three key reasons they work so well: 1.

Consumer 277

Consumer Marketing Promotions Customer Experience 277

Retail TouchPoints

NOVEMBER 10, 2022

“What we’re probably going to see is not necessarily more items sold, but because prices are going up due to inflation, consumers are buying the same amount but ultimately spending more, ” predicted Alex Kazim, VP and General Manager of Global Advertising for eBay in an interview with Retail TouchPoints. “We

Advertising 264

Advertising Shipping Consumer Shopping 264

Retail TouchPoints

MARCH 26, 2024

If your brand is in this category, there is no need to worry — there’s a bright spot at the end of the tunnel. Elevating First-Party Data Amidst the Decline of Cookies Begin your retail advertising endeavors by embracing first-party data. The question remains: where and how should they begin?

Advertising 264

Advertising Apparel Consumer Marketing 264

Retail TouchPoints

MARCH 28, 2025

Consumers love to find a bargain, and promoting discounts and sales is a central tool in retailers’ arsenal to drive sales and traffic. The first situation arises when retailers advertise a product at a sale price compared to a higher regular” original “compare at” or “strikethrough” price.

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Advertising Promotions Consumer Apparel 147

Inside Retail

JANUARY 14, 2025

Ankos Folding Juicer appears to be lime-sized in a yellow colourway, missing numerous functional features and is advertised as a lemon juicer. If you can prove that someone’s copied your idea or that they are using your images to promote their product, you can get it taken down pretty quickly now, he followed.

Advertising 263

Advertising Promotions Fashion Marketing 263

Retail TouchPoints

FEBRUARY 8, 2023

The advertising industry is managing growing fears of inflation and an economic downturn as many top retail brand advertisers are dealing with the effects. Even companies less dependent on advertising, such as Microsoft, reported a $100 million loss in revenue in its second quarter due to a reduction in ad spending.

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Advertising Customer Retention Marketing Consumer 246

Inside Retail

AUGUST 17, 2023

Some of the world’s biggest advertisers, from food giant Nestle to consumer goods multinational Unilever, are experimenting with using generative AI software like ChatGPT and DALL-E to cut costs and increase productivity, executives say. The team work under AI expert Daniel Hulme who was appointed chief AI officer at WPP two years ago.

Advertising 245

Advertising Marketing Consumer Promotions 245

Retail TouchPoints

NOVEMBER 4, 2024

The barrier to entry is low and the ability to promote content in various ways speaks to the culture on the platform itself ; it’s very easy and intuitive to use. RTP: Why do you think advertising has been so successful on TikTok ? Weiss: It has to do with the advertising capabilities and the way you can reach more users.

Advertising 298

Advertising Marketing Promotions Consumer 298

Retail TouchPoints

NOVEMBER 18, 2020

“Our multi-year relationship with DemandTec exemplifies how science-based optimization enables us to deliver prices that are more relevant for customers,” said Jorge Vallejot, Technology Director at Grupo Éxito in a statement. With this renewal, we look forward to continuing to benefit from DemandTec throughout COVID and beyond.”.

Promotions 299

Promotions Advertising ATS 299

Retail TouchPoints

DECEMBER 17, 2024

And the company has launched a new program aimed at getting more merchants integrated into its shopping platform for free so they can be there when customers search, much like Google has done. AI shopping assistants are ushering in a new era of commerce, Goldberg said on LinkedIn. BTW, Gmail also will help you track your packages.)

Shopping 289

Shopping Merchant Services Consumer Advertising 289

Inside Retail

OCTOBER 25, 2024

First-party data allows customers to be segmented into groups that brands can tailor relevant, timely promotions to – no more emails promoting children’s clothing to bachelors who have only ever bought menswear from you, for example. I look at it from a perspective that there is identifying it, then capturing it, then nurturing it.

Promotions 242

Promotions Marketing Customer Experience Advertising 242

Retail TouchPoints

AUGUST 12, 2021

They are moving the respondent experience from tiresome box-checking toward free-flowing natural conversations, at speed and at scale. Online surveys can, in theory, be just as effective at hearing the voice of the customer as focus groups or social listening tools. The Online Hearing Problem.

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Advertising Consumer Marketing Brand Management 317

Retail TouchPoints

FEBRUARY 26, 2025

We live in an attention economy, said Justin Breton, Head of Brand Marketing Innovation at Walmart in an interview with Retail TouchPoints. Image courtesy Walmart) Milo is tasked with helping Ibraheem gather all the ingredients he needs to make his famous gumbo in order to save the day at the neighborhood block party.

Advertising 173

Advertising Accounting Marketing Consumer 173

Retail TouchPoints

SEPTEMBER 1, 2022

The effects are massive for the retail industry at large, especially when you consider that $761 billion in merchandise will be returned this year [approximately 16.6% Eric Sheinkop: The fact that 87% of people said this says to me that people are aware of the extent of this problem. of all U.S. Influence is about awareness, not education.

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Consumer Promotions Returns Marketing 321

Retail TouchPoints

FEBRUARY 24, 2025

However, the team was struggling to design, iterate and improve the website at a much faster speed. We also wanted our overall architecture and web systems to load and process at a much faster rate, but at the same time, our development team was slowly becoming obsessed with Next.js a moment he still recalls.

Checkout 273

Checkout Consumer Advertising Marketing 273

Retail TouchPoints

DECEMBER 12, 2024

But amidst the traditional marketing blitzes and seasonal promotions, a new force is opening doors to partnerships that wouldnt have been imaginable even a few years ago and quietly reshaping the retail landscape in the process: commerce media. Laura Cosgrove is a seasoned executive with extensive experience in ecommerce technology.

Promotions 173

Promotions Customer Experience Consumer Accessories 173

Retail TouchPoints

JUNE 9, 2023

That’s the observation of Ellis Verdi, Founder and President of advertising agency DeVito/Verdi. When that happens, a retailer becomes the consumer’s choice, or at least one of the top choices. They promoted value on home goods, and consumers also thought “They probably have the stuff I want.” Why do you think that is?

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ATS Advertising Promotions Consumer 277

Inside Retail

MARCH 13, 2025

Our community is at the heart of everything we do. IR : What role does user-generated content play in your advertising strategy, and how is the community incentivised to create and share it? From improving existing products to designing gear that didnt previously exist, their feedback is at the core of our development process.

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Marketing Advertising Promotions Location 211

Tokinomo

NOVEMBER 28, 2024

In-store retail media has evolved into a critical tool for engaging customers at the point of purchase. From dynamic digital displays to voice-activated promotions, in-store media bridges the gap between digital innovations and tangible experiences, offering a unique opportunity to influence purchasing decisions in real-time.

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Advertising Promotions Consumer ATS 130

Retail Focus

JANUARY 11, 2025

In return for this extra revenue, many sportsbooks plow funds back into the NFL through advertising and sponsorship deals. Premium Advertising In the run up to the Super Bowl, there is great speculation over which brands will advertise during breaks in coverage. The opportunities, however, come at a premium.

Advertising 130

Advertising Promotions Returns ATS 130

Retail Focus

NOVEMBER 28, 2024

“Black Friday is now an established festival of discounting, with many retailers offering up an entire month of discounting and some even starting Black Friday promotions as early as October,” Gary Whittemore, Head of Sales EMEA & APAC at RetailNext, commented. “But

Advertising 130

Advertising Promotions Consumer Shopping 130

Retail TouchPoints

JANUARY 22, 2025

Your brand has had great success at home, and now you want to duplicate that in additional markets, maybe even expand internationally. Remember, every new market will likely have its distinct guidelines related to PoS displays, promotions and advertising.

Payment Services 279

Payment Services Point of Sale Shipping Marketing 279

Retail TouchPoints

JULY 8, 2021

The companies will jointly invest in new customer experiences, events, marketing and on-premise advertising at Westfield shopping centers across the country, with plans to take the partnership global in the coming months. Leasing at URW in a statement. “We

Promotions 264

Promotions Advertising Returns Customer Experience 264

Retail TouchPoints

MAY 24, 2023

In the latest developments, Kroger is looking beyond its websites with plans to expand in-store advertising opportunities, and Walmart is teaming up with more tech partners to help brands get the most out of its retail media network. Kroger Makes Major Push to Expand Retail Media in Stores Kroger plans to add smart screens at 500 of its U.S.

Advertising 263

Advertising ATS Grocer Planning 263

Inside Retail

OCTOBER 17, 2024

The Federal Court has ruled that Harvey Norman, along with Latitude Finance Australia, made false and misleading financial claims in a national advertising campaign. The court found the advertisements’ statement of the payment method was presented as a complete statement when it was far from complete.

Finance 306

Finance Payment Services Advertising Accounting 306

Inside Retail

FEBRUARY 23, 2025

EMarketer predicts digital retail advertising spending will reach a staggering US$166 billion in 2025, a dramatic leap from the $46.4 Retail media offers the promise of highly personalised product recommendations, promotions, and content, leading to increased customer engagement and conversion rates.

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Advertising Sporting Goods Management Outdoor 130

Retail TouchPoints

SEPTEMBER 14, 2023

Meta has introduced a slate of new advertising tools ahead of what the Facebook parent company is referring to as “the first AI-powered holiday season.” AI is taking center stage across the advertising industry with more tools available to marketers than ever before.” the UK, Canada and Australia this holiday season.

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Advertising Shopping Promotions Marketing 299