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More People Than Ever Are Exploring the Outdoors. Here’s the Opportunity for Brands and Retailers

Retail TouchPoints

While COVID-19 has accelerated the adoption of many new shopping behaviors and expectations, there is another trend that the pandemic has pushed forward: interest in the outdoors. Participation in outdoor activities increased by nearly 25 million people over the past decade, and nearly half that number visited the U.S.’s

Outdoor 261
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Ocean Outdoor completes its premium Edinburgh DOOH network with St James Quarter

A1 Retail

Ocean Outdoor has completed its premium digital out of home (DOOH) network in St James Quarter Edinburgh ahead of a series of international summer sports fixtures that started with the Euros and ends with the Paris 2024 Olympics. The completion of the St James Quarter network also facilitates innovative new advertising formats.

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Watch out World – Amazon is Coming for TV

Retail TouchPoints

Amazon’s Prime Video was one of the last streamers to announce the addition of advertising. on a monthly basis,” touted Amazon Ads’ VP of Global Ad Sales Alan Moss at the Amazon UnBoxed , the company’s annual conference for advertisers. What TV Advertising Could Mean to the Amazon Business As UnBoxed closed out on Thursday, Oct.

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“It’s working”: Kathmandu unveils next step in radical redesign

Inside Retail

Last year New Zealand outdoor and lifestyle brand Kathmandu unveiled a revamp of its brand identity – moving from the achievement-focused image that many outdoor brands present to something more accessible and fun. But, one of our biggest consumer insights was that people go outdoors for how it makes them feel.”. Going global.

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EV charging stations: A new frontier for supercharged advertising

A1 Retail

By Henrik Hansen, Business Development Manager, EDO at Samsung Electronics Europe As electric vehicle (EV) ownership increases and as we drive towards a sustainable future, more and more vehicle charging stations are popping up across Europe. Often strategically located near shopping malls, petrol stations and retail parks.

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If Amazon and Walmart Can Do It, So Can You

Retail TouchPoints

Amazon and Walmart have realized this and are now monetizing the physical space they occupy — in the digital realm — through advertising. While advertising on Amazon is still relatively small, it does account for nearly 10% of total revenue, which is more than subscriptions from Amazon Prime, for example. OOH advertising is booming.

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Taking the Party to Third-Party Venues: A Look at Party City’s Move into Marketplaces

Retail TouchPoints

We always try to encourage marketplace diversification ,” said Tracey Lackey, Account Manager for Party City at ChannelAdvisor in an interview with Retail TouchPoints. “ was notified in April 2020 it was at risk of being delisted from the New York Stock Exchange if its stock price didn’t stay above $1 for 30 consecutive days.

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