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Social Commerce Revolution: How Payments Innovation Transformed the Digital Shopping Experience

Retail TouchPoints

They extend to things like livestreams, shoppable content and payment links within Instagram Reels, stories, TikTok videos or Pinterest Pins. Here, Ill outline this infrastructure and other top considerations for merchants and platforms as they wade into this new domain.

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PayPal Lays Out Plans for New Commerce-Based Advertising Business

Retail TouchPoints

PayPal is entering the media business with plans for a new advertising platform that will draw on its relationships with millions of consumers and merchants to help the latter “sell more products and services effectively,” according to a company statement.

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Why Google’s Recent Shopping Blitz is as Much About Advertising as Ecommerce Expansion

Retail TouchPoints

Google’s efforts thus far have yielded mixed results, but even if the company never seriously challenges other marketplaces in terms of sales or name recognition, any ground Google can gain in ecommerce is likely to fuel its primary money-maker: advertising. As Amazon has emerged as the third-largest digital advertising platform in the U.S.

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Yahoo Jumps into the Ecommerce Fray with New Online Marketplace

Retail TouchPoints

Verizon Media — a division of Verizon Communications that includes AOL and Yahoo — will launch Yahoo Shops , a combination marketplace and advertising solution. As a result, brands and advertisers have access to both commerce and advertising solutions within the same platform.

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Roku Debuts Self-Service Ad Manager, Enables Shopify-Powered Checkouts

Retail TouchPoints

Streaming TV platform Roku has introduced Roku Ads Manager, a self-service solution for purchasing CTV advertising. The new solution enables Shopify merchants to launch shoppable ads that allow consumers to check out onscreen using their Roku remote.

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Grubhub Joins the Commerce Media Club

Retail TouchPoints

Food delivery platform Grubhub is expanding its advertising capabilities to create a full-fledged commerce media network in partnership with Koddi. We’re excited to expand the services we provide our partners to include greater advertising capabilities.

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Walmart Expands White Label Offerings with Third-Party Delivery Services

Retail TouchPoints

Walmart is commercializing its delivery platform with a new white label service — Walmart GoLocal — that will allow other merchants to tap into the delivery capabilities and nationwide coverage of the largest brick-and-mortar retailer in the U.S. in a statement. in a statement. “In in a statement.