Retail TouchPoints

JULY 15, 2022

billion for the latter, not too shabby for a company with a core business that isn’t advertising. “We’re Optimizing to transactions — that’s the unlock here,” said Quentin George, Partner at McKinsey and leader of the company’s Commerce Media Practice.

Advertising 290

Advertising Marketing Spend Marketing Customer Experience 290

Retail TouchPoints

AUGUST 20, 2024

These factors have made it challenging for retailers to plan and execute effective marketing strategies. As a result, many retailers are adopting a more conservative approach to their marketing spend, focusing on efficiency and return on investment (ROI). Reassessing Pay-Per-Click (PPC) advertising.

Marketing 261

Marketing Merchant Services Advertising Payment Services 261

Retail TouchPoints

SEPTEMBER 30, 2022

Marketing is often first on the chopping block during a recession, and with GDP contracting two quarters in a row, retail marketers are working hard to determine how to make each dollar go further. Many organizations will cut marketing spend in a bid to preserve margins. Capitalizing on In-Store Advertising.

Marketing 298

Marketing Promotions Advertising Comparison Shopping 298

Retail TouchPoints

MAY 22, 2023

The digital advertising industry has arrived at its saturation point. Today’s market is faced with this spreading phenomenon — #adblindness. With lower price barriers to enter the market, digital advertisers proliferate. With lower price barriers to enter the market, digital advertisers proliferate.

Advertising 290

Advertising Consumer Marketing Payment Services 290

Inside Retail

OCTOBER 13, 2021

Right now, we’re seeing a once-in-a-generation shift that is opening the doors to a major new advertising opportunity for retailers and brands,” explains Troy Townsend, co-founder and chief innovation officer at The Pistol , a leader in marketing technologies and services.

Marketing 277

Marketing Advertising Point of Sale Returns 277

Retail TouchPoints

MAY 8, 2023

Here are a few marketing tactics that should cost-effectively support marketing in this challenging year: Turn to a DSP for retargeting – Marketing strategists have proven that it’s at least 5X less expensive to retain an existing user than to bring in a new one.

Marketing 312

Marketing Returns Advertising Marketing Spend 312

Retail TouchPoints

JULY 21, 2022

But as more outside forces shine a spotlight on how those behaviors are turned into data that is leveraged for monetary gain, consumers are looking for more control over their information — and marketers are scrambling to keep pace. Now, other hot-button issues are adding fuel to the data-transparency fire. But a separate survey from Motive.co

Marketing 279

Marketing Advertising Consumer Customer Retention 279

Retail TouchPoints

FEBRUARY 3, 2021

Looking only at the data for the first two months of 2020, you might have been tempted to declare — and not without good reason — that it was shaping up to be a banner year for brick-and-mortar retailers. By the end of the month, nationwide retail walk-ins were at a paltry 27.1% of the previous year’s figures. Kelly has a B.A.

Advertising 246

Advertising Marketing Spend Consumer Shopping 246

Retail TouchPoints

AUGUST 23, 2022

Shoppers today don’t just want the right products at the right price at the right time. If you’re on Amazon, Facebook or Google, having this information is extremely valuable to make the best use of your advertising money. “If For Unilever, Dalton looked at purchase frequency over a six-month period to determine this.

Marketing 263

Marketing Beauty and Health Advertising Consumer 263

Retail TouchPoints

FEBRUARY 19, 2024

Still, I believe that had more to do with the sustained consolidation of ad budgets on the major platforms as marketers reallocated marketing spend in the post-IDFA (identifier for advertisers) and soon, post-cookie world. In the martech ecosystem, publishers continued to feel the pains after the COVID-19 bump.

Marketing 278

Marketing Marketing Spend Advertising Management 278

Retail TouchPoints

SEPTEMBER 20, 2022

There’s been a great deal of hand-wringing around the advertising industry lately as brands deal with rising marketing costs. Marketing budgets are 9.5% Direct-to-consumer brands in particular have been hit hard, with many reporting huge increases in marketing spend in Q1. . There are many explanations.

Marketing 264

Marketing Advertising Marketing Spend Planning 264

Retail TouchPoints

JANUARY 5, 2023

National Retail Federation CEO Matthew Shay put it best, saying “Retailers are providing great products and experiences at the right price levels to help stretch household budgets.”. Retailers can deliver the personalized experiences shoppers expect by leveraging the data in their loyalty programs and looking at members’ purchase history.

Merchant Services 290

Merchant Services Promotions Consumer Discount Store 290

Retail TouchPoints

MAY 27, 2021

“Ecommerce is accelerating, but it’s not just the same old, same old; marketplaces are actually capturing a disproportionate share of that growth,” said Joe Sawyer, CMO at Mirakl in an interview with Retail TouchPoints. “It’s This is the first in a two-part series looking at the growth of third-party marketplaces.

Fulfillment 280

Fulfillment Advertising Shopping Department Stores 280

Retail Focus

JUNE 22, 2023

Consumer demands for curated ads from trusted brands is prompting retailers to tap retail media opportunities and open up new revenue streams from monetising their first party audiences, according to the latest research from ADvendio , the leading omnichannel advertising solution provider.

Consumer 130

Consumer Advertising Marketing Spend Returns 130

Retail TouchPoints

SEPTEMBER 28, 2020

With the coronavirus pandemic forcing businesses to shutter their brick-and-mortar outlets and target customers online to simply stay afloat, many have had to drastically increase their digital marketing spend. However, with the crisis decimating so many companies, most don’t have the funds to do so.

Shopping 252

Shopping Merchant Services Accessories Drop-Shipping 252

Inside Retail

FEBRUARY 1, 2024

Michelle Evans, global lead of retail and digital insights at Euromonitor International, said in a statement that “consumers are also seeking more power in their relationships with brands”. Affiliate and banner marketing is a US$12 billion market globally, with video shopping projected to be a US$35 billion market in the US in 2024.

Marketing 147

Marketing Social Commerce Advertising Consumer 147

Inside Retail

JULY 23, 2024

But as more retailers adopt platforms and more brands divert marketing budgets to the fast-growing channel, the future has never looked better. Offering online, off-site, and in-store marketing opportunities is critical to success. That’s where retail media differs from most other channels.”

Advertising 147

Advertising Customer Experience Marketing Checkout 147

365 Retail

JUNE 22, 2023

Consumer demands for curated ads from trusted brands is prompting retailers to tap retail media opportunities and open up new revenue streams from monetising their first party audiences, according to the latest research from ADvendio , the leading omnichannel advertising solution provider.

Consumer 96

Consumer Advertising Marketing Spend Returns 96

Retail TouchPoints

OCTOBER 3, 2022

As Aisle 24 evolved into a franchise model, the company worked in partnership with Swedish security and surveillance technology firm Axis Communications to adopt a solution that solves many of the security and analytics challenges of remotely operating a cashierless grocery store at all hours.

Management 264

Management Inventory Management Location Shopping 264

Retail TouchPoints

APRIL 20, 2021

For anyone with lingering doubts, Google’s decision earlier this year to withdraw support for third-party cookies on Chrome made it clear that advertisers and businesses must evolve to provide relevant experiences while preserving anonymity. It may seem counterintuitive at first, but true personalization is not about the people.

Consumer 264

Consumer Marketing Spend Advertising Location 264

Inside Retail

NOVEMBER 21, 2022

For example, weighing up trends such as the super-inclusivity ushered in by the Black Lives Matter and #MeToo movements, and what this means for brands and how they advertise. At TRA, we don’t just have a finger on the pulse but a stethoscope. At least it does when we can translate possible futures into strategic guidelines.

Marketing 245

Marketing Consumer Marketing Spend Planning 245

Inside Retail

JUNE 27, 2021

We have found ways to be prepared for rapid increases in throughput,” Luke James, the director of supply chain at BoozeBud, told Inside Retail. BoozeBud has reintroduced its contactless delivery service in lockdown-affected areas to support customers following the government’s advice to stay at home. “We

Drop-Shipping 200

Drop-Shipping Boutique Promotions Returns 200

Inside Retail

JULY 21, 2021

Unlike traditional digital marketing channels, brands don’t pay Cashrewards for eyeballs or impressions – they only pay the platform when a transaction takes place, and because Cashrewards members are high-value shoppers, it is generally at a higher average value. . “We So far, Cashrewards has generated $2.5

Beauty and Health 130

Beauty and Health Advertising Returns Department Stores 130

Retail TouchPoints

AUGUST 7, 2023

And Wish, which held that top spot back in 2018, has now dropped out of the top 50 completely after having fallen to #35 as of last March. There are other troublesome indicators for the company: Q2 saw declines across the board at Wish. Here’s a look at some of those initiatives and where Wish is focusing next: 1.

Merchant Services 245

Merchant Services Drop-Shipping Shipping Payment Services 245

Rangeme

FEBRUARY 5, 2024

In the past few columns in our CPG Marketing Magic series, we’ve embarked on an exciting journey through the realms of branding, user experience, inventory movement, and digital advertising. Now, it’s time to delve into the pivotal role of metrics in your marketing strategy. You can also use tools like AdCreative.ai

Marketing Spend 52

Marketing Spend Marketing Advertising Returns 52

Indigo 9 Digital

FEBRUARY 13, 2023

Part of the reason for creating the individual websites which had simple names was that it made it easier for the sites to surface at the top of search engine results. Wayfair uses advertising to buy growth. billion on advertising on $13.7 Wayfair’s customers who shop infrequently put pressure on marketing spend.

Home Furnishings 98

Home Furnishings Advertising Marketing Marketing Spend 98

Inside Retail

JUNE 14, 2022

At a time when online acquisition costs are rising and the ability to track shoppers via third-party cookies is diminishing, Cotton On Group is bolstering its data capabilities in order to deliver more personalised content to customers and ultimately improve retention rates. . Personalisation key to retaining customers.

Marketing Spend 130

Marketing Spend Advertising Shopping Marketing 130

Wiser

JULY 19, 2017

The key to having a successful business is having the right products in the right place, at the right price, at the right time. The 4 P’s; product, placement, price, and promotions are basic components of a marketing plan. Now that you have a great mix of products, they need to be priced appropriately.

Marketing 84

Marketing Promotions Markdowns Advertising 84

Inside Retail

DECEMBER 6, 2022

Part of the spending was aimed at poaching the best talent from other companies. Of particular interest is the so-called ‘take rate’ or the percentage of GTV that accrues to the company in fees and advertising. The share price, which peaked at 392 Rupiah in June last year, was trading at 157 Rupiah at the end of November.

Payment Services 130

Payment Services Marketing Spend Advertising Marketing 130

Small Biz Trends

JULY 8, 2021

We have assembled all the numbers you need, including store operations, shopper behaviors, how retailers market their businesses, and much more. If you own a retail store or are considering shop ideas for a new one, take a look at the stats below. The retail market size is continuously growing. Advertising by Retailers.

Specialty Store 138

Specialty Store Specialty Retailers Social Commerce Advertising 138

Small Biz Trends

MAY 9, 2022

Starting with what push ads are and how they work, CPA Marketing With Push Ads explains Cost per action (CPA) marketing and CPA networks and how to pick offers from them. You will learn how to create a push notification advertising campaign at different traffic networks and use a tracking service for them.

Marketing 116

Marketing Promotions Marketing Spend Advertising 116

I Vend

JULY 8, 2021

AI will help retailers to flawlessly manage stock across multiple locations, increasing inventory visibility and contributing to customer experience by ensuring that the right stock is in the right stores at the right time. After a time of massive change, retailers are adapting their strategies for a new retail landscape.

Customer Experience 98

Customer Experience Payment Services Checkout Marketing Spend 98

365 Retail

MAY 31, 2023

Consumer demands for curated ads from trusted brands is prompting retailers to tap retail media opportunities and open up new revenue streams from monetising their first party audiences, according to the latest research from ADvendio , the leading omnichannel advertising solution provider.

Consumer 52

Consumer Advertising Marketing Spend Returns 52

Inside Retail

AUGUST 13, 2023

Until now, Hanns says, a retailer could have been using the same advertising campaign in stores as it used in television campaigns to encourage them to visit a store, but been unable to assess the performance of each in a way that campaigns could be fine-tuned, or offers added to optimise future promotional strategies and thus sales.

Point of Sale 130

Point of Sale Promotions Returns Accounting 130

Inside Retail

FEBRUARY 22, 2022

The gold standard of success is becoming a unicorn: a start-up that is privately owned and valued at US$1 billion or more. The old model is pushing out a product to an audience and then building brand loyalty, investing tens of thousands of dollars in traditional advertising campaigns expecting people to buy just because it’s great/new/big.

Marketing Spend 130

Marketing Spend Advertising Marketing Management 130

Independent Retailer

OCTOBER 18, 2022

These businesses continue to anticipate future economic obstacles, as 75 percent of respondents report feeling impacted by inflationary pressures and 56 percent expect pressures to last at least a year until summer 2023. The top two areas were prioritizing digital transformation (41%) and digital marketing.

Marketing Spend 98

Marketing Spend Advertising Planning Marketing 98

Indigo 9 Digital

NOVEMBER 16, 2023

Warby Parker Warby Parker which was founded over a decade ago in 2010 is often looked at as the crème de la crème of direct-to-consumer retailers. The eyeglass retailer famously disrupted the market for prescription eyeglasses with a slick website and a try-before-you-buy from home program which captured the hearts of millions of customers.

Consumer 98

Consumer Returns Advertising Marketing 98