Retail TouchPoints

FEBRUARY 28, 2024

Out-of-home (OOH) advertising has played an integral role in the media mix for decades due to its influence and impact. adults have noticed an OOH ad within a one-month period and 78% of these consumers took some sort of action after, according to research from Morning Consult and the Out of Home Advertising Association of America (OAAA).

Advertising 267

Advertising Promotions Consumer Marketing 267

Retail TouchPoints

OCTOBER 2, 2024

At its annual advertiser summit this week, Pinterest presented a pin-worthy pitch to marketers — that the platform has grown its audience and improved advertising performance without sacrificing its feel-good vibe. Two years ago [when Ready joined the company], we began a new era at Pinterest,” Ready said. “We’ve

Advertising 261

Advertising Marketing Shopping Returns 261

Retail TouchPoints

JULY 25, 2024

The Sam’s Club Member Access Platform (MAP) , the retailer’s media network, is launching display ads in the Scan & Go mobile checkout experience, with the aim of reaching consumers closer to their point of decision. At launch, several Sam’s Club MAP advertisers such as Unilever already plan to utilize Scan & Go ads.

Checkout 240

Checkout Advertising Returns Shopping 240

Retail TouchPoints

MARCH 26, 2024

If your brand is in this category, there is no need to worry — there’s a bright spot at the end of the tunnel. Leading the charge in innovative, consent-driven strategies is the adoption of zero-party data , or data that consumers proactively share with a brand. The question remains: where and how should they begin?

Advertising 224

Advertising Apparel Consumer Marketing 224

Retail TouchPoints

FEBRUARY 13, 2024

Brick-and-mortar stores teamed up with brands to determine the optimal placement and positioning of products to entice consumers and their wallets. These days, however, consumers are the ones driving product placement, and owning the digital shelf has everything to do with the technology behind the scenes.

Consumer 266

Consumer Advertising Management Marketing 266

Inside Retail

AUGUST 17, 2023

Some of the world’s biggest advertisers, from food giant Nestle to consumer goods multinational Unilever, are experimenting with using generative AI software like ChatGPT and DALL-E to cut costs and increase productivity, executives say. “The savings can be 10 or 20 times,” Read said in an interview.

Advertising 245

Advertising Marketing Consumer Promotions 245

Retail TouchPoints

SEPTEMBER 1, 2022

Desire Company CEO Eric Sheinkop discussed the survey results with Retail TouchPoints : Retail TouchPoints (RTP): What’s the significance of the fact that so many consumers doubt influencers even use the products they’re recommending? It’s mental exhaustion for consumers and also a lot of money wasted by marketers. of all U.S.

Consumer 311

Consumer Promotions Returns Marketing 311

Retail TouchPoints

NOVEMBER 10, 2023

As consumer spending dips, retailers and ecommerce businesses are facing a perfect storm that is impacting their digital advertising ROI. The result is a growing need to optimise digital campaigns to ensure they are reaching the right consumers and delivering legitimate traffic to their websites. trillion by 2026.

Advertising 302

Advertising Marketing Finance Consumer 302

Retail TouchPoints

JUNE 13, 2024

The offering brings together a variety of connected TV (CTV) ad serving and measurement solutions, along with Albertsons Media Collective’s shopper data and insights, into a single platform from which advertisers can execute a wide range of CTV initiatives.

Advertising 213

Advertising Marketing Location Planning 213

Retail TouchPoints

NOVEMBER 10, 2022

It now sits at an estimated 22% of all sales, according to a 2022 Morgan Stanley global ecommerce forecast report , which notes that “Over the long term, the ecommerce market has plenty of room to grow and could increase from $3.3 We’re getting close, but at this point it isn’t even an apples-to-oranges comparison. trillion in 2026.”.

Consumer 295

Consumer Advertising Shrinkage Marketing 295

Retail TouchPoints

DECEMBER 1, 2023

To address this, when Threads launches in the EU users in that region will have the option to access the app without creating a profile, enabling them to consume content on the platform without adding their own. Go f— yourself,” and then adding, “What this advertising boycott is going to do is, it’s going to kill the company.”

Advertising 236

Advertising Accounting Marketing Consumer 236

Retail TouchPoints

JUNE 18, 2024

It can be a bit jarring to start worrying about the holidays just as summer is powering up, and yet that’s exactly what many retailers are doing, particularly as the socio-economic environment continues to throw curveballs at commerce. billion commerce-focused consumer interactions as well supplemental consumer research.

Consumer 256

Consumer Shopping Shipping Marketing 256

Retail TouchPoints

JUNE 4, 2024

The latter competition could have broad implications for any business using these platforms to connect with consumers…so, just about everyone. Last month, Google , Meta and TikTok all debuted more AI-based capabilities for their customers (that is, advertisers, creators and merchants).

Advertising 204

Advertising Merchant Services Social Commerce ATS 204

Retail TouchPoints

JULY 30, 2024

Even with research tools and ad tactics galore, new products still fail to resonate with consumers at an alarming rate. In large part, it’s a consequence of consistent consumer shopping routines. As we know, a change in consumer behavior is a lot to ask. No disruption to consumers’ comfy shopping routines.

Advertising 216

Advertising Consumer Shopping Accounting 216

Inside Retail

OCTOBER 17, 2024

The Federal Court has ruled that Harvey Norman, along with Latitude Finance Australia, made false and misleading financial claims in a national advertising campaign. The court found the advertisements’ statement of the payment method was presented as a complete statement when it was far from complete.

Finance 306

Finance Payment Services Advertising Accounting 306

Retail TouchPoints

OCTOBER 9, 2024

Best Buy has built a 70,000 -square-foot studio to develop bespoke content for its own channels and those of its partners, including advertisers on its Best Buy Ads retail media network.

Advertising 169

Advertising Shopping Consumer ATS 169

Inside Retail

APRIL 21, 2022

million in penalties by the Australian Federal Court for misleading consumers over hotel prices. The court found that in January 2020, the company deceived consumers through misleading misrepresentations of hotel room rates on its website and in television advertisements. .

Advertising 363

Advertising Consumer ATS 363

Retail TouchPoints

JANUARY 7, 2025

If the events of 2024 taught us anything, its that value can mean many different things depending on a consumers demographics, psychographics and cultural context. Moreover, what they find valuable from a retail or product perspective can depend both on the product category or their mindset at a specific point of time.

Advertising 238

Advertising Merchant Services Loss Prevention Consumer 238

Inside Retail

MARCH 11, 2024

That typically includes the ‘Super Bowl of advertising’: the actual Super Bowl. At US$7 million a pop, that’s quite the investment from a brand that prides itself on low prices. In fact, Sensor Tower claims Temu and Shein were Meta’s (owner of Facebook) second and fourth-largest advertisers in Q4 last year.

Advertising 278

Advertising Marketing Consumer Returns 278

Retail TouchPoints

JUNE 18, 2024

CVS Media Exchange (CMX), CVS ’ retail media network, is beta testing a new self-service offering for its advertiser partners in collaboration with The Trade Desk. The new offering also will provide advertiser partners with more ways to reach CVS ExtraCare shoppers across off-site channels, including programmatic display and connected TV.

Advertising 203

Advertising ATS Management Marketing 203

Retail TouchPoints

MARCH 14, 2024

In this way, retailers will act more like media houses and thus engender the trust of CPG advertisers. However, reading around the subject can lull some retailers into the view that they need to do no more than create an internal agency and then leave all the work to third-party advertisers.

Advertising 265

Advertising Consumer Marketing Management 265

Retail TouchPoints

OCTOBER 28, 2024

Gen Z is undoubtedly revolutionizing the consumer landscape. How can brands develop successful consumer promotions that actually draw in the often-elusive Gen Z shopper? And they’re great at spotting inauthentic marketing – which can turn them off to a brand immediately.

Promotions 214

Promotions Consumer Marketing Advertising 214

Retail TouchPoints

MARCH 18, 2024

Google wants a bigger piece of the traffic driven by retail media advertising. Offsite retail media allows brands to engage with a retailer’s audience in third-party channels not owned by the retailer (like Google Search) and then connect those advertising campaigns back to product sales at the retailer.

Advertising 298

Advertising Management Promotions Shopping 298

Retail TouchPoints

MAY 1, 2024

Yahoo Advertising and Kroger Precision Marketing (KPM) — the retail media business of Kroger , powered by 84.51° — are teaming up to bring Kroger’s first-party, purchase-based audiences to the Yahoo Demand-Side Platform (DSP). “Advertisers on average see 6.5X

Advertising 250

Advertising Returns Marketing Consumer 250

Retail TouchPoints

NOVEMBER 10, 2023

Retail media is when a retailer offers advertising capabilities and services, similar to what media outlets such as publishers and television networks have done for years. Off-site advertising is typically more complex than on-site and is therefore something that only the more mature retail media networks offer at this stage.

Advertising 257

Advertising Marketing Social Commerce Consumer 257

Inside Retail

MAY 4, 2022

It is the new search, the new storefront and the new helpdesk,” observes Etienne Mérineau, senior director of marketing at Hootsuite. Customers want to have meaningful conversations, not be advertised to. Customers want personal advisors, not advertisers. Advertisers, stop interrupting, start inspiring.

Social Commerce 325

Social Commerce Advertising Management Marketing 325

Retail TouchPoints

FEBRUARY 5, 2024

Save A Lot is bringing retail media capabilities to its network of 800 independently owned and operated stores to boost their competitive advantage and better serve price-conscious consumers. In today’s competitive landscape, delivering value extends beyond pricing.

Advertising 238

Advertising Promotions Marketing Consumer 238

Retail TouchPoints

MAY 6, 2024

NBCUniversal and Instacart are expanding their existing partnership to include a new retail media workstream that will enable Instacart’s CPG advertisers to connect with consumers via NBCU’s streaming and linear television content.

Advertising 229

Advertising Consumer Marketing Planning 229

Retail TouchPoints

JANUARY 29, 2024

The new network aims to connect advertisers to Planet Fitness’ more than 18.5 We are thrilled to evolve our advertising solutions to provide agency teams, media buyers and brands the opportunity to reach our more than 18 million Planet Fitness members,” said Sherrill Kaplan, Chief Digital Officer at Planet Fitness in a statement. “We

Advertising 242

Advertising Location Marketing Consumer 242

Retail TouchPoints

DECEMBER 9, 2024

Rather than actively seeking out products, younger consumers more frequently discover them through engaging, immersive content on social media platforms like TikTok and Instagram. How do you create experiences that spark consumer interest before they know they want (or need) your product?

Consumer 228

Consumer Drop-Shipping Fulfillment Shipping 228

Retail TouchPoints

SEPTEMBER 25, 2024

For several years now, consumers’ search behavior has been trending away from generic search engines and toward platforms like Amazon and social media sites. The new advertising solution builds on TikTok’s previously released Search Ads Toggle offering, but it gives brands more control and advanced targeting capabilities.

Advertising 240

Advertising Jewelry Shopping Returns 240

Retail TouchPoints

OCTOBER 9, 2024

The partners first teamed up a little over a year ago in a data-sharing deal aimed at helping marketers determine if Instacart purchases were driven by Roku ads. Brands can now better reach consumers on Roku by delivering more relevant ads based on their Instacart purchase behavior.

Advertising 209

Advertising Grocer Consumer Marketing 209

Retail TouchPoints

JULY 17, 2024

Walgreens Advertising Group (WAG) is making good use of one of its most valuable assets: a treasure trove of first-party data from the broader organization. When we think about media strategy, audience, channel or even measurement plan, it all starts with those consumer insights.”

Advertising 233

Advertising Promotions Consumer Shopping 233

Retail TouchPoints

OCTOBER 27, 2023

Amazon’s Prime Video was one of the last streamers to announce the addition of advertising. on a monthly basis,” touted Amazon Ads’ VP of Global Ad Sales Alan Moss at the Amazon UnBoxed , the company’s annual conference for advertisers. What TV Advertising Could Mean to the Amazon Business As UnBoxed closed out on Thursday, Oct.

Advertising 252

Advertising Merchant Services Outdoor Accounting 252

Retail TouchPoints

JANUARY 22, 2024

In the dynamic world of retail, businesses face the ongoing challenges of rising advertising costs alongside a swiftly changing media landscape. Here we explore the complex dimensions of DCO and its fundamental role in optimizing content for retail advertisers.

Advertising 233

Advertising Location Marketing Consumer 233

Retail TouchPoints

FEBRUARY 8, 2024

As the world moves away from third-party identifiers, retailers are using their own channels to unlock the potential of their valuable shopper audiences — so much so that retail media is now the fourth-largest advertising medium, according to data from WARC. But the advertising industry moves fast.

Payment Services 274

Payment Services Advertising Customer Experience Consumer 274

Retail TouchPoints

JANUARY 9, 2024

Gartner reveals that 71% of CMOs believe they lack sufficient budgets to fully execute on advertising strategies, and GroupM expects U.S. Diversifying advertising budgets with omnichannel media, like digital audio, will help advertisers reach unique and performative audiences at scale, with mere clicks of a button.

Advertising 272

Advertising Inventory Management Management Consumer 272