Retail TouchPoints

MAY 30, 2024

PayPal is entering the media business with plans for a new advertising platform that will draw on its relationships with millions of consumers and merchants to help the latter “sell more products and services effectively,” according to a company statement. I’m thrilled to have Mark join our team and lead this important work.”

Advertising 278

Advertising Merchant Services Payment Services Planning 278

Retail TouchPoints

NOVEMBER 21, 2024

Building Flexibility in Forecasting for Variable Advertising Costs TV advertising is still the most common form of advertising in the U.S., For example, let’s look at NBC’s Sunday Night Football, the top-ranked show in primetime for 13 years straight. Advertising was already likely to be up 5.6% The list continues.

Advertising 274

Advertising Finance Shipping Planning 274

Retail TouchPoints

JANUARY 10, 2025

Even if you’re a couture bride looking for a high-end gown or you’re on a budget and [planning] to get something on Amazon, at some point you’re going to encounter David’s Bridal because of the way people consume media in and around their wedding. Here’s how Davids plans to do it.

Advertising 287

Advertising Planning Consumer Jewelry 287

Retail TouchPoints

APRIL 9, 2024

Advertisers already have a healthy appetite for games advertising: IAB’s latest study on games advertising found that 40% of advertisers plan to boost spending in this area over the coming year, making it the third-most popular channel for increased investment, after social media ( 47% ) and digital video ( 40% ).

Advertising 278

Advertising Consumer Fashion Customer Experience 278

Retail TouchPoints

OCTOBER 14, 2024

As social media and digital connectivity continue to shape consumer behavior, especially among younger generations, brands are increasingly focusing on how to leverage fandoms and community to connect with young shoppers. But you have to talk with these communities as opposed to at them. Here are the top takeaways: 1.

Advertising 278

Advertising Consumer Marketing Management 278

Retail TouchPoints

MAY 9, 2024

Disney Advertising and Walmart ’s retail media division Walmart Connect are teaming up to bring retail media insights to Disney’s streaming TV platforms, including Hulu and Disney+ , for programmatic advertising campaigns and measurement.

Advertising 279

Advertising Apparel Marketing Planning 279

Retail Wire

AUGUST 4, 2024

Instacart has introduced new advertising solutions aimed at enhancing consumer engagement and brand discovery on its platform.

Advertising 263

Advertising Consumer ATS 263

Retail TouchPoints

OCTOBER 29, 2024

In addition to the compressed retail rush, Salesforce reports that 43% of consumers are carrying more debt than last year, making the fight for attention even more intense. However, the rising cost of customer acquisition via digital advertising – up 50% over the past two years – is forcing brands to explore new strategies. In the U.S.,

Advertising 290

Advertising Consumer Accounting Marketing 290

Retail TouchPoints

OCTOBER 2, 2024

At its annual advertiser summit this week, Pinterest presented a pin-worthy pitch to marketers — that the platform has grown its audience and improved advertising performance without sacrificing its feel-good vibe. Two years ago [when Ready joined the company], we began a new era at Pinterest,” Ready said. “We’ve

Advertising 290

Advertising Marketing Shopping Returns 290

Inside Retail

NOVEMBER 27, 2024

The Australian Competition and Consumer Commission (ACCC) launched the legal action in the Federal Court against Webjet for displaying “flights from $X” statements but omitting its compulsory service fee and booking price guarantee fee in the advertised prices between November 2018 and November 2023.

Payment Services 264

Payment Services Advertising Consumer Marketing 264

Retail TouchPoints

FEBRUARY 28, 2024

Out-of-home (OOH) advertising has played an integral role in the media mix for decades due to its influence and impact. adults have noticed an OOH ad within a one-month period and 78% of these consumers took some sort of action after, according to research from Morning Consult and the Out of Home Advertising Association of America (OAAA).

Advertising 319

Advertising Promotions Consumer Marketing 319

Retail TouchPoints

DECEMBER 17, 2024

Amid all the ongoing furor around new artificial intelligence applications, when it comes to actual utility for both brands and consumers, the cream that has risen to the top appears to be AI-powered agents. This shift could eliminate the gap between research and purchase entirely, creating a more intuitive consumer journey.

Shopping 289

Shopping Merchant Services Consumer Advertising 289

Retail TouchPoints

DECEMBER 17, 2024

This lengthened proposal and wedding planning lifecycle has brides spending more time researching, planning and curating their dream day, creating a prime audience for advertisers that Davids Bridal is now uniquely positioned to serve.

Advertising 246

Advertising Planning Finance Consumer 246

Retail TouchPoints

MAY 7, 2024

Meta has introduced a series of new generative AI tools to help advertisers automate and scale the “diversification of their creative,” which company executives said is key to seeing success from advertising campaigns on its platforms, including Instagram and Facebook.

Advertising 276

Advertising Planning Accounting Promotions 276

Retail TouchPoints

MARCH 27, 2025

Between the tariff tug-of-war, flailing markets, insanely high egg prices and general twitchiness (as one strategist put it), consumers have gotten a bit hard to nail down lately. In fact, AI was held at a pleasant distance at the annual retail conference, which kicked off Tuesday in Las Vegas. One thing is clear its not AI.

Consumer 147

Consumer Sporting Goods Advertising Fast Fashion 147

Retail TouchPoints

NOVEMBER 27, 2024

But consumers are demanding in other ways, too. According to a study by UC Today , 90% of consumers expect to have an omnichannel retail experience when we shop. Digital channels are alive with opportunities to dazzle consumers. But where does that leave your marketing strategies for the humble shop floor?

Consumer 277

Consumer Marketing Promotions Customer Experience 277

Retail TouchPoints

JULY 25, 2024

The Sam’s Club Member Access Platform (MAP) , the retailer’s media network, is launching display ads in the Scan & Go mobile checkout experience, with the aim of reaching consumers closer to their point of decision. At launch, several Sam’s Club MAP advertisers such as Unilever already plan to utilize Scan & Go ads.

Checkout 264

Checkout Advertising Returns Shopping 264

Retail TouchPoints

JANUARY 21, 2025

WHSmith North America (WHSNA) has partnered with commerce media solution SMG to launch a travel-focused in-store retail media network (RMN) that will connect brands with shoppers at the retailers more than 347 airport, rail station and resort-based locations across the U.S. and Canada.

Planning 299

Planning Advertising Location Marketing 299

Retail TouchPoints

MARCH 26, 2024

If your brand is in this category, there is no need to worry — there’s a bright spot at the end of the tunnel. Leading the charge in innovative, consent-driven strategies is the adoption of zero-party data , or data that consumers proactively share with a brand. The question remains: where and how should they begin?

Advertising 264

Advertising Apparel Consumer Marketing 264

Retail Focus

NOVEMBER 26, 2024

The influencer marketing industry was priced at £21 billion in 2024 and is projected to rise to £25 billion pounds by the close of 2024. Consumers commonly invest in the product recommendations of their chosen influencer; others are turned away by what they deem inauthentic content. When every post is an ad, consumer trust takes a hit.

Promotions 246

Promotions Consumer Advertising Marketing 246

Retail TouchPoints

JUNE 13, 2024

The offering brings together a variety of connected TV (CTV) ad serving and measurement solutions, along with Albertsons Media Collective’s shopper data and insights, into a single platform from which advertisers can execute a wide range of CTV initiatives.

Advertising 263

Advertising Marketing Location Planning 263

Retail TouchPoints

NOVEMBER 7, 2024

In fact, 54% of marketers planned to activate their 2024 holiday campaigns in Q3. But consumers have spoken, and 89% think pre-October is “too early” for brands to launch their Christmas marketing campaigns, according to new data from brand tracking company Tracksuit. RTP: Consumers are especially mindful of value this year.

Marketing 278

Marketing Promotions Consumer Advertising 278

Retail TouchPoints

JANUARY 2, 2025

Exclusive: Google Debuts New Retail Media Solution with Lowes as First Beta Tester (March 18, 2024) Retail media was THE growth story in 2024, fueled by these networks ability to target consumers at key decision points in the shopper journey. consumers wallet.

Payment Services 278

Payment Services Checkout Wholesale Consumer 278

Retail TouchPoints

MARCH 28, 2025

Consumers love to find a bargain, and promoting discounts and sales is a central tool in retailers’ arsenal to drive sales and traffic. The first situation arises when retailers advertise a product at a sale price compared to a higher regular” original “compare at” or “strikethrough” price.

Advertising 147

Advertising Promotions Consumer Apparel 147

Retail TouchPoints

FEBRUARY 13, 2024

Brick-and-mortar stores teamed up with brands to determine the optimal placement and positioning of products to entice consumers and their wallets. These days, however, consumers are the ones driving product placement, and owning the digital shelf has everything to do with the technology behind the scenes.

Consumer 290

Consumer Advertising Management Marketing 290

Retail TouchPoints

NOVEMBER 10, 2023

As consumer spending dips, retailers and ecommerce businesses are facing a perfect storm that is impacting their digital advertising ROI. The result is a growing need to optimise digital campaigns to ensure they are reaching the right consumers and delivering legitimate traffic to their websites. trillion by 2026.

Advertising 325

Advertising Marketing Finance Consumer 325

Retail TouchPoints

OCTOBER 9, 2024

Best Buy has built a 70,000 -square-foot studio to develop bespoke content for its own channels and those of its partners, including advertisers on its Best Buy Ads retail media network.

Advertising 241

Advertising Shopping Consumer ATS 241

Retail TouchPoints

DECEMBER 3, 2024

The holidays at NBCUniversal are one of the most highly anticipated times of year for fans and brands with iconic programming that engages viewers of all ages,” said Karen Kovacs, President of Advertising and Partnership at NBCUniversal in a statement.

Advertising 278

Advertising Shopping ATS Marketing 278

Retail TouchPoints

MARCH 5, 2025

These platforms help retailers gain actionable insights from collected data, ensuring they can still deliver targeted and relevant advertisements based on the data. Simon Wigginsis Director of Media Engineering at CvE. He is a data scientist and has over 12 years experience, including MediaCom where he headed up Data Analytics.

Advertising 238

Advertising Marketing Consumer ATS 238

Inside Retail

NOVEMBER 27, 2024

With consumer sentiment and discretionary spend down, many retailers are already facing reduced profit margins and a higher cost of doing business, making hefty discounting for prolonged periods a particularly costly exercise. LSKD’s approach has also garnered the attention of consumers and its community. “We

Markdowns 241

Markdowns Promotions Advertising Department Stores 241

Retail TouchPoints

FEBRUARY 24, 2025

Consumers today expect immersive, content-rich ecommerce sites, yet if a site takes longer than four seconds to load, 63% of shoppers will abandon it altogether. However, the team was struggling to design, iterate and improve the website at a much faster speed. a moment he still recalls. And Burrow was able to track immediate benefits.

Consumer 273

Consumer Checkout Advertising Marketing 273

Retail TouchPoints

FEBRUARY 26, 2025

Simply put, Adaptive Retail is any commerce experience that brings consumers what they want, wherever and whenever they want it. We live in an attention economy, said Justin Breton, Head of Brand Marketing Innovation at Walmart in an interview with Retail TouchPoints. Walmart is not about to miss that boat.

Advertising 173

Advertising Accounting Marketing Consumer 173

Retail TouchPoints

MARCH 11, 2025

By offering participants a chance to win a fun prize through this type of consumer promotion, you can create excitement for your brand, attract new customers and keep existing consumers coming back for more. A sweepstakes is a type of consumer promotion that is based on chance, where every entrant has the same opportunity to win.

Promotions 246

Promotions Consumer Fulfillment Advertising 246

Retail TouchPoints

NOVEMBER 4, 2024

James Weiss, Managing Director, Big Drop If the social media platform goes away, millions of passionate consumers — not to mention the brands that use the platform to connect with them — will be devastated. Retail TouchPoints: What makes TikTok such a powerful platform, both for consumers and marketers?

Advertising 298

Advertising Marketing Promotions Consumer 298

Retail TouchPoints

MARCH 25, 2025

This new integration will give Hy-Vee RedMedia access both to Instacarts ad technology and its CPG advertising ecosystem, which delivers advertiser demand from more than 7,000 brands. For Hy-Vee RedMedia advertisers, the Carrot Ads capabilities will be available later in 2025. More details below.) More details below.)

Advertising 147

Advertising Fulfillment Grocer Finance 147

Retail TouchPoints

JUNE 4, 2024

The latter competition could have broad implications for any business using these platforms to connect with consumers…so, just about everyone. Last month, Google , Meta and TikTok all debuted more AI-based capabilities for their customers (that is, advertisers, creators and merchants).

Advertising 245

Advertising Merchant Services Social Commerce ATS 245

Retail TouchPoints

JANUARY 15, 2025

I wanted to actually create products that supported hair the way it grew out of its head not to straighten it or anything, Ross said during a conversation with Business of Fashion s Sheena Butler-Young at a keynote presentation during this years NRF. As we all know in retail, the consumer is fast to change their mind, she admitted.

Marketing 279

Marketing Consumer Advertising Accounting 279