A1 Retail

JUNE 15, 2021

Klarna, a global retail bank, payments, and shopping service, today announced the launch of their new Comparison Shopping Service (CSS) in 21 markets. In addition, the Klarna comparison shopping page will provide new opportunities for brands to reach browsing consumers with their products.

Comparison Shopping 80

Comparison Shopping Payment Services Merchant Services Shopping 80

Retail TouchPoints

SEPTEMBER 30, 2022

Capitalizing on In-Store Advertising. With inflation spiking, consumers are primed to be more cost conscious — and at risk of walking away without making a sale if the price of an item is higher than expected. Sai Koppala is the CMO at SheerID.

Marketing 298

Marketing Promotions Advertising Comparison Shopping 298

Retail TouchPoints

NOVEMBER 12, 2021

.’ This shopper base is made up of consumers who only want to buy at a discount. With more and more shoppers spending time at home due to the pandemic, consumers started to enjoy the convenience of comparing multiple products and prices at a higher rate than before.

Comparison Shopping 278

Comparison Shopping Consumer Shopping Fulfillment 278

Retail TouchPoints

SEPTEMBER 27, 2023

Advertising, and information in general, is so ubiquitous now that people are constantly filing it all away in their head. Image courtesy Infillion Which of course raises the question: how can brands make sure they are connecting with consumers at the right time with the right information?

Consumer 299

Consumer Comparison Shopping Shopping Marketing 299

Wiser

JANUARY 18, 2019

Take a look at what customers are expecting from brands this year. In store shopping is still very prevalent, even with the increasing availability of online retailers. Comparison shopping is a very popular trend that only appears to be growing. 87% of respondents plan to use a mobile app to shop in 2019.

Comparison Shopping 68

Comparison Shopping Shipping Store Layout Consumer 68

Store Growers

FEBRUARY 13, 2019

In theory, it’s pretty easy to scale your Google Shopping campaigns to multiple countries. All you need to do is provide the feed, specify where you want to advertise and Google does the rest. For one of my clients, we managed to increase revenue by 35%, just from targeting a new country with their Shopping campaigns.

Shopping 62

Shopping Merchant Services Shipping Accounting 62

Store Growers

OCTOBER 12, 2016

Compare this with your own analytics to see which traffic sources you should have a look at. Notes: These benchmarks show the revenue shares for comparison shopping engines, market places and social media. The are based on data from 1200, mostly German shops. Why should you care? Traffic sources (by revenue).

Advertising 57

Advertising Comparison Shopping Shopping Marketing 57