Retail TouchPoints

NOVEMBER 20, 2024

It’s hard to find a topic that all marketers agree on, but if there is one, it’s likely that programmatic ad buying continues to be a dominant channel for advertisers looking to scale. digital advertising spend in 2024, according to eMarketer. In fact, it will make up the vast majority — over 91% — of the current U.S.

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Retail TouchPoints

OCTOBER 24, 2024

Now, brand and advertising partners — even those not sold by Ulta Beauty — will be able to deliver relevant offers and messages to customers at the bottom of the marketing funnel. Key non-endemic advertising partners include DoorDash , Hulu and PayPal.

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Retail TouchPoints

MAY 9, 2024

Disney Advertising and Walmart ’s retail media division Walmart Connect are teaming up to bring retail media insights to Disney’s streaming TV platforms, including Hulu and Disney+ , for programmatic advertising campaigns and measurement.

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Retail TouchPoints

MAY 30, 2024

PayPal is entering the media business with plans for a new advertising platform that will draw on its relationships with millions of consumers and merchants to help the latter “sell more products and services effectively,” according to a company statement. I’m thrilled to have Mark join our team and lead this important work.”

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Retail TouchPoints

OCTOBER 2, 2024

At its annual advertiser summit this week, Pinterest presented a pin-worthy pitch to marketers — that the platform has grown its audience and improved advertising performance without sacrificing its feel-good vibe. Two years ago [when Ready joined the company], we began a new era at Pinterest,” Ready said. “We’ve

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Retail TouchPoints

JULY 11, 2024

Ebay is working to better support its sellers with a revamped advertising experience as well as a new Business Cash Advance offering that gives sellers quick access to revenue-based loans. New Ebay Advertising Experience Leverages AI to Help Sellers Boost Sales The new Ebay advertising hub.

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Retail Wire

AUGUST 4, 2024

Instacart has introduced new advertising solutions aimed at enhancing consumer engagement and brand discovery on its platform.

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Inside Retail

MARCH 11, 2025

The digitalisation of media has seen advertising budgets diverted towards social media campaigns and search engine marketing in Australia, 70 per cent of digital advertising spend goes to Meta and Google. However, the increased use of artificial intelligence (AI) in advertising could have a negative effect.

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Retail TouchPoints

NOVEMBER 21, 2024

Building Flexibility in Forecasting for Variable Advertising Costs TV advertising is still the most common form of advertising in the U.S., For example, let’s look at NBC’s Sunday Night Football, the top-ranked show in primetime for 13 years straight. Advertising was already likely to be up 5.6% The list continues.

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Inside Retail

MAY 3, 2024

Social media is now the world’s largest channel for advertising investment, with Western platforms growing the fastest driven by Chinese brands targeting US and European audiences. WARC Media said that social media has overtaken paid search in advertising investment and is forecasted to reach $247.3 billion this year, up 14.3

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Retail TouchPoints

MAY 7, 2024

Meta has introduced a series of new generative AI tools to help advertisers automate and scale the “diversification of their creative,” which company executives said is key to seeing success from advertising campaigns on its platforms, including Instagram and Facebook.

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Retail TouchPoints

JANUARY 6, 2025

Instacart is scaling the reach of its retail media technology, Carrot Ads , to give advertisers access to the multibillion-dollar foodservice industry through a new partnership with the B2B ecommerce ordering platform Cut+Dry. Meanwhile, foodservice distributors have been left out of the rapidly growing digital advertising space.

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Retail TouchPoints

FEBRUARY 28, 2024

Out-of-home (OOH) advertising has played an integral role in the media mix for decades due to its influence and impact. adults have noticed an OOH ad within a one-month period and 78% of these consumers took some sort of action after, according to research from Morning Consult and the Out of Home Advertising Association of America (OAAA).

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Retail TouchPoints

JUNE 12, 2024

Streaming TV platform Roku has launched a new service called Roku Exchange to connect streaming TV ad inventory with advertiser demand. By combining Roku’s TV advertising supply with identity data and AI-driven optimization capabilities, the process of buying Roku Media and TV streaming ad placements will be accessible to more buyers.

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Retail TouchPoints

OCTOBER 29, 2024

However, the rising cost of customer acquisition via digital advertising – up 50% over the past two years – is forcing brands to explore new strategies. A recent study found that over 60% of ecommerce brands were not investing in Google Ads, a sign that the digital advertising landscape is changing. In the U.S., In the U.S.,

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Retail TouchPoints

JULY 25, 2024

Members who opt in will see display ads on the cart page that dynamically refresh after each new product scan, giving advertisers a new way to reach Sam’s Club members at the point of conversion and giving members new opportunities for product discovery. To learn more about retail media, check out our full guide here.

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Retail TouchPoints

APRIL 9, 2024

Advertisers already have a healthy appetite for games advertising: IAB’s latest study on games advertising found that 40% of advertisers plan to boost spending in this area over the coming year, making it the third-most popular channel for increased investment, after social media ( 47% ) and digital video ( 40% ).

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Retail TouchPoints

OCTOBER 14, 2024

(From left to right) Palmar Haasch of Business Insider moderates a session with Webtoon Entertainment’s Alessandra Ferreri, Chris Mathieu and Megan Weales at Advertising Week NY. At AWNY, Webtoon executives shared tips for brands looking to create meaningful connections with young, passionate consumers.

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Retail TouchPoints

JUNE 13, 2024

The offering brings together a variety of connected TV (CTV) ad serving and measurement solutions, along with Albertsons Media Collective’s shopper data and insights, into a single platform from which advertisers can execute a wide range of CTV initiatives.

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Retail TouchPoints

DECEMBER 18, 2024

Bell Media is always looking for new and innovative ways to strengthen connections and create an interactive viewing experience for our large and loyal audience, said Stewart Johnston, SVP of Content and Sales at Bell Media in a statement. The partnership also will help Bell Media diversify its advertising offerings.

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Retail TouchPoints

OCTOBER 11, 2024

We’re seeing vision AI support across all parts of the retail business, including back of house, in-store advertising and media, store checkout and curbside pickup. What’s Catching a Shoppers Eye In-store advertisements and displays are a prime example of how vision AI can be used in stores.

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Retail TouchPoints

FEBRUARY 7, 2025

Supermarket retailer Giant Eagle will leverage the end-to-end platform from Grocery TV to scale up its Leap retail media network (RMN), activating rich, relevant content on in-store TVs at nearly 200 stores across Pennsylvania, Ohio, West Virginia, Maryland and Indiana.

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Retail TouchPoints

NOVEMBER 15, 2024

“Capitalizing on the growing demand for CTV and video advertising, we are committed to prioritizing partnerships that unlock more streamlined and effective ways to reach Albertsons shoppers through high impact media channels,” said Evan Hovorka, VP of Product and Innovation for Alberstons Media Collective at the CTV Ad Days Summit.

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Retail TouchPoints

DECEMBER 17, 2024

This lengthened proposal and wedding planning lifecycle has brides spending more time researching, planning and curating their dream day, creating a prime audience for advertisers that Davids Bridal is now uniquely positioned to serve.

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Retail TouchPoints

JANUARY 10, 2025

Even if you’re a couture bride looking for a high-end gown or you’re on a budget and [planning] to get something on Amazon, at some point you’re going to encounter David’s Bridal because of the way people consume media in and around their wedding. Here’s how Davids plans to do it.

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Retail TouchPoints

JANUARY 21, 2025

WHSmith North America (WHSNA) has partnered with commerce media solution SMG to launch a travel-focused in-store retail media network (RMN) that will connect brands with shoppers at the retailers more than 347 airport, rail station and resort-based locations across the U.S. and Canada.

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Retail TouchPoints

NOVEMBER 10, 2023

As consumer spending dips, retailers and ecommerce businesses are facing a perfect storm that is impacting their digital advertising ROI. At the same time, the UK Office for National Statistics notes that approximately two-thirds of adults in Great Britain are spending less on non-essentials because of the rising cost of living.

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Inside Retail

NOVEMBER 26, 2024

per cent, followed by the UK at 7.6 In October, the Federal Court ruled that Harvey Norman, along with Latitude Finance Australia, made false and misleading financial claims in a national advertising campaign. Aggregated sales are from wholly-owned, majority-owned, and independent franchised complexes across various countries.

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Retail TouchPoints

DECEMBER 3, 2024

The holidays at NBCUniversal are one of the most highly anticipated times of year for fans and brands with iconic programming that engages viewers of all ages,” said Karen Kovacs, President of Advertising and Partnership at NBCUniversal in a statement.

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Retail TouchPoints

OCTOBER 9, 2024

Best Buy has built a 70,000 -square-foot studio to develop bespoke content for its own channels and those of its partners, including advertisers on its Best Buy Ads retail media network.

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Retail TouchPoints

DECEMBER 12, 2024

Grocery TV will now power more than 10,000 screens at Hy-Vees 400+ retail locations across the Midwest, reaching shoppers at key store touch points including the entrance, checkout, service departments, aisles and endcaps. The partnership will go live in February 2025.

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Inside Retail

NOVEMBER 6, 2024

The groups joined hands to launch the campaign aimed at combatting alarming levels of abuse, violence and the use of weapons against workers, which include retail staff, security officers, and cleaners. SCCA members are running the campaign advertisements for free across more than 300 shopping centres and 3500 digital screens.

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Inside Retail

NOVEMBER 27, 2024

The Australian Competition and Consumer Commission (ACCC) launched the legal action in the Federal Court against Webjet for displaying “flights from $X” statements but omitting its compulsory service fee and booking price guarantee fee in the advertised prices between November 2018 and November 2023.

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Retail TouchPoints

MARCH 5, 2025

These platforms help retailers gain actionable insights from collected data, ensuring they can still deliver targeted and relevant advertisements based on the data. Simon Wigginsis Director of Media Engineering at CvE. He is a data scientist and has over 12 years experience, including MediaCom where he headed up Data Analytics.

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Retail TouchPoints

MARCH 25, 2025

This new integration will give Hy-Vee RedMedia access both to Instacarts ad technology and its CPG advertising ecosystem, which delivers advertiser demand from more than 7,000 brands. For Hy-Vee RedMedia advertisers, the Carrot Ads capabilities will be available later in 2025. More details below.) More details below.)

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Retail TouchPoints

JUNE 18, 2024

CVS Media Exchange (CMX), CVS ’ retail media network, is beta testing a new self-service offering for its advertiser partners in collaboration with The Trade Desk. The new offering also will provide advertiser partners with more ways to reach CVS ExtraCare shoppers across off-site channels, including programmatic display and connected TV.

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Retail TouchPoints

FEBRUARY 26, 2025

We live in an attention economy, said Justin Breton, Head of Brand Marketing Innovation at Walmart in an interview with Retail TouchPoints. Image courtesy Walmart) Milo is tasked with helping Ibraheem gather all the ingredients he needs to make his famous gumbo in order to save the day at the neighborhood block party.

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