Remove Advertising Remove Apparel Remove Retail Marketing
article thumbnail

Future Forward: Zero-Party Data and the Evolution of Retail Advertising

Retail TouchPoints

Retail brands need a compelling rationale to establish fair and just connections with customers through a privacy-centric approach for a successful zero-party data strategy. Elevating First-Party Data Amidst the Decline of Cookies Begin your retail advertising endeavors by embracing first-party data.

article thumbnail

Three trends shaping the luxury retails sector in 2025

Inside Retail

Despite modestly positive expectations for 2024, the luxury retail market did not pan out as merchants had hoped. According to a 2024 report released by global management consulting firm Bain & Company, this market dropped two per cent from an all-time high of US$387 billion to US$381 billion.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Marketing With A Different Lens: What You Can Learn From Other Retail Verticals

Retail TouchPoints

The good news is that many digital retail marketers are successfully operating with agility. retailers, revenue across shopping and paid search campaigns grew 26% year-over-year in April, while return on ad spend (ROAS) improved 33%. Learn From: Apparel. What was once predictable is now actively in motion.

article thumbnail

Itching to Twitch: Inside the world of live-streaming

Inside Retail

. “They are less likely to watch traditional TV (if at all), listen to radio stations or arguably see out-of-home advertising, due to the amount of time they spend engaged with the digital realm through screens,” he said. ” Thriving categories. ” Thriving categories. .” ” Thriving categories.

article thumbnail

Sick of hearing about AI? The key is understanding how to make it work for you

Inside Retail

Retailers are integrating AI with bricks-and-mortar shops and online platforms to give the shopping experience a remarkable transformation, enhancing both customer satisfaction and operational efficiency. Targeted advertising: You can use data to target promotions effectively, enhancing campaign ROI.

article thumbnail

#CCS23: Composable Commerce, ChatGPT and Data, Data, Data

Retail TouchPoints

But it’s retailers’ reluctance to move their point of sale (POS) systems from a traditional client/server setup to a cloud-based architecture that really slows down progress. The resistance is real — people are not comfortable yet with putting their POS in the cloud,” said Dave Bruno, Director of Retail Market Insights at Aptos.

article thumbnail

Augmented Reality in Retail Projected to Experience Massive Growth

VMS

Augmented reality (AR) in the retail market could be on the cusp of a massive growth spurt. A new report from Research and Markets said AR investments in retail were valued at roughly $2 billion in 2021, but that number is expected to explode to $61.3 billion by 2031.

Jewelry 79