Retail TouchPoints

JULY 18, 2024

There are indications that consumers were waiting for Prime Day promotions to make some major purchases. The electronics, apparel and furniture categories make up nearly half of ecommerce spend but have seen low-single-digit growth in the first half of 2024,” said Vivek Pandya, Lead Analyst at Adobe Digital Insights.

Advertising 264

Advertising Apparel Promotions Shipping 264

Inside Retail

MARCH 3, 2024

Mosaic Brands is facing legal action for allegedly breaching the Australian Consumer Law by failing to deliver “several hundred thousand products” to its customers within advertised timeframes. This is in contrast to the company’s committed delivery timeframe promoted online of two to 17 business days from the purchase date.

Advertising 264

Advertising Apparel Consumer Fashion 264

Retail TouchPoints

NOVEMBER 3, 2023

The specific challenge for women’s apparel and home goods brand Anthropologie was attracting new, younger consumers without alienating women who had grown up, and grown older, with Anthropologie’s vibe and product offerings over the past three decades. Compounding this challenge was the onset of COVID-19 that quickly followed.

Advertising 278

Advertising Apparel Marketing Promotions 278

Retail TouchPoints

JULY 31, 2020

We’re seeing successful advertising tactics arise in many retail verticals for different reasons. What can you learn from other verticals as you continue to drive your advertising efforts through the second half of the year? Learn From: Apparel. LIAs promote available products that shoppers can receive via curbside store pickup.

Beauty and Health 253

Beauty and Health Marketing Sporting Goods Advertising 253

Retail TouchPoints

OCTOBER 25, 2023

The most effective influencers must have relatability — and when it comes to sharing their authentic lifestyles, micro-influencers are a key, yet often overlooked channel for advertising spend. The authenticity of a micro-influencer is often highlighted by the key connections they share to the vertical they promote.

Advertising 290

Advertising Accounting Marketing Promotions 290

Retail TouchPoints

JUNE 26, 2024

Current Chief Growth Officer Christina Hennington has been promoted to Chief Strategy and Growth Officer, while Rick Gomez, who took on the role of Chief Food, Essentials and Beauty Officer in January, will oversee all of Target’s merchandising business as Chief Commercial Officer. Gomez also will report directly to Cornell.

Accessories 262

Accessories Apparel Advertising Marketing 262

Retail TouchPoints

AUGUST 4, 2022

However, the retail giant also is investing in new jobs in other areas, such as supply chain, ecommerce, health and wellness and advertising sales, including creating new roles. The retail giant’s reduced outlook still foresees a 6% comparable store sales increase during Q2 2022, but profits will suffer due to shrinking margins.

Wholesale 260

Wholesale Apparel Advertising Promotions 260

Retail TouchPoints

NOVEMBER 16, 2022

ecommerce business, which grew 16% year-over-year, and its global advertising business, which saw more than 30% growth. Promotions helped Target clear out its excess inventory, which was up 14% year-over-year in Q3 compared to 36% in Q2 and 43% in Q1, but the discounts needed to accomplish this took their toll on margins.

Apparel 322

Apparel Planning Advertising Consumer 322

Inside Retail

JANUARY 16, 2025

By segment, Zheng disclosed, we expect the hard luxury segment (comprising luxury jewelry and watch sales) to lose market share in 2025, at an estimated 31 per cent, while soft luxury (comprising apparel, footwear and accessories, such as handbags and belts) will gain share in 2025, reaching 41 per cent.

Merchant Services 130

Merchant Services Fashion Jewelry Social Commerce 130

Retail TouchPoints

NOVEMBER 21, 2022

Good product and stellar customer service are a big part of the recipe, but the secret sauce has been the brand’s social marketing strategy , according to Ben Yahalom, who joined the company from Meta in March 2022 as Chief Business Officer and was promoted to President in October. Step Three: Trust the Machine. Yahalom said.

Marketing 317

Marketing Advertising Wholesale Apparel 317

Inside Retail

AUGUST 22, 2024

Cultural appreciation The Games always promote cultural appreciation by showcasing diverse traditions and customs from around the world. People purchase merchandise, sports equipment and apparel to show support for their favourite teams, sports and athletes.

Apparel 260

Apparel Consumer Promotions Marketing 260

Inside Retail

SEPTEMBER 3, 2024

Targeted advertising: You can use data to target promotions effectively, enhancing campaign ROI. Retailers can leverage customer data to offer targeted promotions, accurate product recommendations, and tailored marketing messages. There are nuances with every brand and business that you need to think about and consider.

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Loss Prevention Checkout Shrinkage Supply Chain Management 245

Retail TouchPoints

MARCH 11, 2022

and is already being used by Verizon , Arden Cove , the Latinx in Power podcast, Gay Pride Apparel and All I Do is Cook. Over half of consumers get ideas of what product to shop from celebrities and creators, and 45% of online shoppers globally say they want to buy products promoted by creators directly on social media.

Social Commerce 305

Social Commerce Merchant Services Advertising Shopping 305

Wiser

DECEMBER 1, 2017

Although Q4 can be the most competitive time of the year, it can also be extremely lucrative, especially for businesses who know how to elevate their advertising strategy. . PPC advertisers are focusing more on the long-term promotion rather than just running specials on those specific two days (Cyber Monday and Black Friday). .

Advertising 74

Advertising Apparel Shipping Promotions 74

Retail TouchPoints

NOVEMBER 18, 2021

Enhance advertising and recommendation relevancy with better targeting and search. Customers today see one of two things [when they’re online] — one, you get a bunch of random advertisements that are annoying and not relevant to you, or two, you get ads based on what you’ve already searched for,” she said. Want more proof?

Consumer 264

Consumer Merchant Services Payment Services Advertising 264

Retail Focus

MARCH 3, 2023

For example, many retailers in the past used consumer-based sales promotions to attract the attention of their target audience, such as ‘buy one get one free’ (BOGOF) offers. For example, furniture retailer IKEA effectively communicates its tone of voice through its advertisements. Lululemon has a similar reputation.

Promotions 130

Promotions Advertising Apparel Consumer 130

365 Retail

OCTOBER 28, 2024

Three of us – myself, my brother Ali and our friend Gregor Lawson – decided there was legs in this as a side hustle so we each put in £1000 and bought 200 costumes to sell via a basic website, promoted with ads on Facebook which, in those early days, was very affordable. Where do you advertise your products?

Marketing 64

Marketing Advertising Consumer Apparel 64

Retail TouchPoints

DECEMBER 5, 2022

Ads are everywhere and Japanese consumers are very receptive to advertising. Search advertising is a $17 billion business, dominated by LINE, Twitter, Facebook, Japan Google and Yahoo Japan. Top-selling categories are electronics, apparel, fashion, beauty, furniture, leisure, hobby, baby products and home improvement, among others.

Shopping 173

Shopping Advertising Fulfillment Telecommunications 173

Retail TouchPoints

OCTOBER 22, 2024

In her expanded role, Wilson oversees strategic brand and product marketing, loyalty and personalization, promotional planning, creative, media and Lowe’s retail media network. She also is building a new customer experience integration organization to deliver more unified end-to-end customer journeys.

ATV 256

ATV Customer Experience Marketing Consumer 256

Inside Retail

JUNE 25, 2024

Consumers will also find various examples of retailers or brands launching limited-edition Pride collections, from rainbow-coloured apparel to children’s books featuring an inclusive array of familial set-ups, online and in-store. The influencer Kim Chi referenced was Dylan Mulvaney, a popular social media personality on TikTok.

Apparel 130

Apparel Advertising Consumer Promotions 130

Retail TouchPoints

MARCH 30, 2023

Sweaty Betty’s use of performance and personalization APIs from Salesforce allowed the retailer to “customize pricing and promotions to different shopper groups” depending on the actions they took, said Igor Faletski, VP of Product Management at Salesforce. Or ask a customer for their email address, or deliver a promotion?

Point of Sale 298

Point of Sale Checkout Consumer Promotions 298

Inside Retail

JULY 26, 2021

Cosmetics brand Perfect Diary kicked off this trend by launching its virtual persona Xiao Wanzi on WeChat and engaging customers through private and group chats – a beauty advisor, friend, promotional information supplier, and customer service assistant – all in real time. They went on to contest leadership of general advertising companies.

Social Commerce 130

Social Commerce Advertising Apparel Accounting 130

Inside Retail

FEBRUARY 24, 2022

Customer management revenue, a key metric which tracks how much money merchants spend on ads and promotions on Alibaba’s sites, fell 1 per cent year-on-year. During China’s annual Singles’ Day promotional event last November, the company recorded gross merchandise value growth of 8.5 per cent, a record low.

Promotions 130

Promotions Apparel Advertising Management 130

Inside Retail

JUNE 6, 2024

Edited’s data backs up a marketwide trend of labels shifting away from catering to aspirational consumers, as average prices for handbags in the US have grown 4 percent, year over year (YoY), while apparel and footwear are 9 percent more expensive than they were last year.

Accessories 147

Accessories Fashion Promotions Apparel 147

365 Retail

SEPTEMBER 7, 2023

Well, here’s one way that’s worth your time: custom apparel. You might be thinking, “How do I embark on this custom apparel journey?” But first, let’s explore why custom apparel is a transformative move for your brand. Not only will the apparel last longer, but it will also look more professional.

Apparel 52

Apparel Advertising Fashion Marketing 52

Inside Retail

MARCH 26, 2023

Patagonia has also launched a number of schemes – such as its ‘don’t buy this jacket’ and ‘buy less, demand more’ campaigns – in order to promote conscious consumption. Wilson said there’s still lingering trends of rampant buying in Australia, which is fuelled by advertising that persuades people that they need more, new and updated items.

Fast Fashion 246

Fast Fashion Fashion Consumer Returns 246

365 Retail

SEPTEMBER 24, 2024

When you’re vying for the attention of customers, it’s vital to stand out from the competition, and one of the most effective ways to do that is through branded apparel. Whether it’s a logo on a t-shirt or a carefully crafted uniform, branded apparel is a tool that helps your brand stay top of mind.

Apparel 52

Apparel Advertising Promotions Customer Experience 52

Inside Retail

JANUARY 14, 2025

Here are insights into product and promotional strategies brands can tap into in the coming year. For next years e-commerce promotions, modernise with casual styling by merchandising checked blazers with jeans, T-shirts, and caps to tie in with ongoing Americana prep stories.

Promotions 130

Promotions Accessories Fashion Jewelry 130

Inside Retail

DECEMBER 10, 2024

Retail media and other alternative revenue streams By 2028, Coresight predicts that retail media could represent as much as 27 per cent of the total advertising market in the US, a major spike from just 17 per cent in 2023. Two key areas where retail media could unlock opportunities include in-store media and shopper data as a profit center.

Merchant Services 130

Merchant Services Payment Services Fulfillment Promotions 130

Inside Retail

AUGUST 20, 2024

With more than 20,000 SKUs across homewares, toys, pet accessories and apparel, Anko-branded products represent 85 per cent of the stock in Kmart stores and have been purchased by a whopping 90 per cent of Australian households. It’s a little bit like in Australia, where we promote Kmart and Anko is in the store.

Marketing 262

Marketing Department Stores Promotions Accessories 262

Wiser

OCTOBER 26, 2021

Popular categories for an unplanned purchase include food and groceries, household goods, and apparel, according to Slickdeals. You can promote products that can stop that pain from happening again, or otherwise solve the challenge your consumers are facing. A survey commissioned by social shopping platform Slickdeals found that U.S.

Cross Merchandising 145

Cross Merchandising Checkout Consumer Promotions 145

Retail TouchPoints

FEBRUARY 26, 2021

The athletic apparel company has made significant changes in its sales funnel in the last year. But while Nike was utilizing internal data, offering personalized products, and promoting various CRM initiatives, Adidas was still banking on its retail partners to pick up the slack. Yes, both brands saw an increase in online sales.

Wholesale 211

Wholesale Sporting Goods Consumer Returns 211

Inside Retail

JULY 4, 2023

That’s particularly true of the athletic footwear and apparel business in a growth market like China, where there are a lot of new entrants and the early movers are beginning to seriously sweat the competition. Net income for the year was $5.1 billion, down 16 per cent from FY22.

Markdowns 147

Markdowns Apparel Wholesale Advertising 147

Wiser

MAY 14, 2020

In brick-and-mortar stores and online storefronts, consumers are barraged with visual and text-based advertising. Window displays are endlessly flexible and can be used in many different ways to convey valuable messaging about new products and promotions. Mannequins are a staple of nearly every apparel retail store and for good reason.

Visual Merchandising 158

Visual Merchandising Cross Merchandising Point of Sale Apparel 158

VMS

JANUARY 30, 2022

Tenspace (Columbus, Ohio) offers digital native and direct-to-consumer brands, like sports apparel brand Rudis, a physical space to test store concepts and brand activations. Advertisement. Los Angeles-based apparel and accessories brand ban.do Advertisement. NURTURING NEWBIES. Earlier that same month, the U.S.

Apparel 122

Apparel Home Furnishings Visual Merchandising Accessories 122

Wiser

APRIL 23, 2020

Field marketing is the practice of putting specialized marketers “in the field” to perform product demonstrations, promote products, provide samples, gather intel on how products are displayed , make sales and collect feedback directly from consumers. Apparel, footwear, and accessories. Home goods. Electronics and appliances.

Marketing 114

Marketing Advertising Consumer Target Market 114

Inside Retail

JUNE 28, 2023

“You have to move towards content instead of promotion,” said William Lau, chief executive of multibrand beauty retailer Bonnie and Clyde. As an omnichannel brand partner, Buy Quickly also offers services such as operating online stores and shooting advertising campaigns for global brands.

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Returns Apparel Advertising Consumer 130