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6 Paid Social Trends to Be Aware of in 2024

Retail TouchPoints

As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. Recent data shows that online retailers are increasingly relying on social media advertising platforms to reach and engage with their target customers, while search-based channels such as Google Shopping and Bing are becoming less popular.

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Back-To-School Spending Poised To Top $100 Billion Even Amid Disruption

Retail TouchPoints

The most notable shift between the 2019 back-to-school season and today is the strong consumer preference for technology over traditional items like apparel and even school supplies. The move from school supplies and apparel to hardware and computers wasn’t at all surprising to us,” Sides explained. “The

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Amazon FBA Boosts Sustainability Efforts With Two Circular Commerce Programs

Retail TouchPoints

Amazon has introduced two new Fulfillment by Amazon (FBA) programs to help merchants selling on Amazon resell customer-returned or overstocked items. Merchants can then set the price for items based on their condition and manage pricing, advertising and sales using their existing processes. by the end of 2021.

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Google Doesn’t Care if it Sells Products, but it Cares a Lot About Attracting Shoppers. Here’s Why.

Retail TouchPoints

We’re indifferent on where the shopping journey ends, where that transaction takes place ,” said Matt Madrigal, VP and General Manager of Merchant Shopping at Google in an interview with Retail TouchPoints. “It The result is a much lower barrier of entry for merchants looking to capitalize on Google’s massive reach.

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The Social Commerce Lowdown: the Latest from Pinterest, Meta, Twitter and YouTube (and Why it Matters)

Retail TouchPoints

Twitter Lets Merchants Create In-App ‘Shops’. Twitter is testing a new free feature called “Shops” that allows merchants to showcase up to 50 products on their own in-app shop. The offering expands on Twitter’s existing Shop Module , which lets merchants display up to five products directly on their profile. “We

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Three trends shaping the luxury retails sector in 2025

Inside Retail

Despite modestly positive expectations for 2024, the luxury retail market did not pan out as merchants had hoped. According to a 2024 report released by global management consulting firm Bain & Company, this market dropped two per cent from an all-time high of US$387 billion to US$381 billion.

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How Walmart’s Data Insights are Helping its Suppliers ‘Make the Right Moves in Tough Times’

Retail TouchPoints

The solution — which lets suppliers apply Walmart Luminate insights to inform and optimize their display advertising campaigns through the Walmart Connect retail media offering — launched in beta in April and promises to be a boon for both of these tertiary Walmart services. said Hardy.