Retail TouchPoints

JULY 26, 2024

Tuckernuck , an omnichannel lifestyle retail brand that sells classic yet unique apparel and gifts, needed a scalable advertising channel that it could rely on to drive significant performance during the peak holiday season. This growth speaks to the resonance and impact of CTV video advertising, which was used in 2022 but not in 2021.

Advertising 264

Advertising Apparel Fashion Marketing 264

Retail TouchPoints

SEPTEMBER 20, 2022

Walmart is expanding the reach of its retail media offerings through a series of new partnerships with TikTok , Snap , Roku and livestreaming platforms Firework and TalkShopLive to enable new off-site and video-based advertising capabilities. The experience will be funded by advertisers through Walmart Connect and Roku Advertising.

Advertising 287

Advertising Apparel Promotions Marketing 287

Retail TouchPoints

FEBRUARY 26, 2025

Only one problem: the paper straws actually were less recyclable than the plastic ones had been, meaning McDonalds had to spend time and money on responsive PR and advertising campaigns to re-establish their green credentials, Hayman explained.

Returns 191

Returns Apparel Promotions Advertising 191

Inside Retail

MAY 16, 2024

Australian period underwear brand Modibodi has always taken a bold approach to advertising. If not entirely mainstream today, period underwear and other leakproof apparel are certainly more common than they were 10 years ago, so it’s not surprising that brands are starting to rethink how they advertise these products, too.

Apparel 264

Apparel Fashion Advertising Supermarket 264

Retail TouchPoints

JULY 30, 2020

The most notable shift between the 2019 back-to-school season and today is the strong consumer preference for technology over traditional items like apparel and even school supplies. The move from school supplies and apparel to hardware and computers wasn’t at all surprising to us,” Sides explained.

Merchant Services 316

Merchant Services Advertising Apparel Consumer 316

Retail TouchPoints

MAY 19, 2023

Example of the new Pinterest Premiere Spotlight advertising offering.

Accessories 275

Accessories Apparel Advertising Fashion 275

Retail TouchPoints

DECEMBER 12, 2024

Commerce media, which leverages retailers’ first-party data and digital platforms to deliver targeted advertising, is creating exciting new opportunities for brands to connect with shoppers and amplify growth.

Promotions 173

Promotions Customer Experience Consumer Accessories 173

Retail TouchPoints

DECEMBER 6, 2022

Developed in partnership with InMobi , Lord & Taylor’s new digital advertising platform joins a growing slate of retail media networks designed to aid product discovery for customers and offer additional monetization solutions for retailers.

Department Stores 310

Department Stores Accessories Apparel Advertising 310

Retail TouchPoints

MARCH 29, 2023

The Kohl’s Marketplace already features thousands of products in categories including apparel , fitness , wellness , toys and home. Kohl’s is opening its third-party marketplace to sellers in all categories following a successful pilot of the platform.

Sporting Goods 278

Sporting Goods Apparel Accessories Advertising 278

Retail TouchPoints

MAY 16, 2023

If well built, they provide advertisers with a channel to engage with consumers for both near-term return on ad spend (a.k.a. It’s no wonder that so many commerce operators are building advertising businesses and that ad spend is gravitating toward them. But is it so bad having more choices for advertisers? This is a good thing!

Advertising 305

Advertising Merchant Services Apparel Marketing 305

Retail TouchPoints

DECEMBER 14, 2021

The collaboration includes curated merchandise, collectibles, limited-edition apparel and gaming hardware, as well as virtual goods and digital skins that can be purchased in-store or in the Metaverse via cryptocurrency.

Jewelry 312

Jewelry Social Commerce Apparel Advertising 312

Inside Retail

JUNE 8, 2021

Former advertising firm executive Chris Willingham has joined the senior leadership team at footwear and apparel brand R.M. Willingham, former managing director of advertising and brand consulting company DDB New Zealand, will aim to drive the next phase of growth for the 89-year-old South Australia-based company.

Marketing 246

Marketing Advertising Apparel Management 246

Retail TouchPoints

AUGUST 17, 2020

While all categories have felt the ripple effects, the apparel and specialty categories have arguably been turned upside down, with renowned brands such as Brooks Brothers going through bankruptcy and, in some cases, out again. RTP: We’ve seen a number of apparel and specialty brands go through bankruptcy lately.

Apparel 305

Apparel Advertising Consumer Marketing 305

Retail TouchPoints

SEPTEMBER 27, 2024

The infringement allegedly began after the Gen Z apparel retailer denied Amazon’s request to sell Aerie through its marketplace platform to protect its brand equity, according to Yahoo Finance. “Dupes do not claim to be the real-deal.

Advertising 290

Advertising Customer Experience Finance Apparel 290

Retail TouchPoints

JULY 18, 2024

The electronics, apparel and furniture categories make up nearly half of ecommerce spend but have seen low-single-digit growth in the first half of 2024,” said Vivek Pandya, Lead Analyst at Adobe Digital Insights. Across both days, $7 billion was spent through mobile devices, up 18.6%

Advertising 264

Advertising Apparel Promotions Shipping 264

Inside Retail

MARCH 3, 2024

Mosaic Brands is facing legal action for allegedly breaching the Australian Consumer Law by failing to deliver “several hundred thousand products” to its customers within advertised timeframes. Mosaic owns apparel brands including Millers, Rockmans, Noni B, Rivers, Katies, Autograph, W Lane, Crossroads and Beme.

Advertising 264

Advertising Apparel Consumer Fashion 264

Retail TouchPoints

OCTOBER 3, 2024

The solution — which lets suppliers apply Walmart Luminate insights to inform and optimize their display advertising campaigns through the Walmart Connect retail media offering — launched in beta in April and promises to be a boon for both of these tertiary Walmart services. said Hardy.

Merchant Services 278

Merchant Services Advertising Apparel Consumer 278

Retail TouchPoints

NOVEMBER 3, 2023

The specific challenge for women’s apparel and home goods brand Anthropologie was attracting new, younger consumers without alienating women who had grown up, and grown older, with Anthropologie’s vibe and product offerings over the past three decades. Compounding this challenge was the onset of COVID-19 that quickly followed.

Advertising 278

Advertising Apparel Marketing Promotions 278

Retail TouchPoints

DECEMBER 21, 2023

Media and Advertising Became More Contextual (and Measurable) Marketing teams are feeling more pressure to perform. Other brands are exploring how to embrace more contextual advertising vehicles — such as retail media , CTV or even shoppable TV — that allow them to reach consumers in a more contextual way. Nicole Silberstein 2.

Sporting Goods 306

Sporting Goods Advertising Consumer Apparel 306

Retail TouchPoints

JULY 31, 2020

We’re seeing successful advertising tactics arise in many retail verticals for different reasons. What can you learn from other verticals as you continue to drive your advertising efforts through the second half of the year? Learn From: Apparel. Orders from these campaigns more than doubled those of last April.

Beauty and Health 253

Beauty and Health Marketing Sporting Goods Advertising 253

Retail TouchPoints

OCTOBER 21, 2021

In return Google gets to aggregate all that inventory , which inevitably drives more traffic and makes its core advertising business that much more attractive. Product Sales May Not Matter, but Advertising Sales Matter a Lot. Advertising is, of course, the crux of all of this. We’re Not a Retailer, We’re Not a Marketplace’.

Merchant Services 299

Merchant Services Advertising Shopping Drop-Shipping 299

Retail TouchPoints

NOVEMBER 16, 2022

ecommerce business, which grew 16% year-over-year, and its global advertising business, which saw more than 30% growth. ThredUP expects apparel resale sales to reach $82 billion by 2026 , more than double the $35 billion it achieved in 2021. Other bright spots for Walmart include its U.S.

Apparel 322

Apparel Planning Advertising Consumer 322

Retail TouchPoints

APRIL 21, 2022

continues its transformation from an intimates brand known for its sultry advertising into a label that is focused on meeting the needs of its core customer. There are no plans to expand Happy Nation into a brick-and-mortar retail model. The Happy Nation launch occurred during a time when VS&Co.

Apparel 278

Apparel Advertising Planning Management 278

Retail TouchPoints

JANUARY 31, 2024

News of the wind-down first broke in December 2023 , when the company began to advertise a liquidation sale on its website and filed several Worker Adjustment and Retraining Notifications (WARNs) outlining planned layoffs. Screenshot of the Zulily website from December 2023 highlighting the going-out-of-business sale.

Fulfillment 260

Fulfillment Apparel Advertising Fashion 260

Retail Dive

APRIL 11, 2024

The apparel rental service beat expectations in Q4 and struck a note of confidence, saying its restructuring earlier this year wasn’t just about cuts.

Advertising 122

Advertising Apparel 122

Retail TouchPoints

AUGUST 4, 2021

Merchants can then set the price for items based on their condition and manage pricing, advertising and sales using their existing processes. Shoppers can collect their unwanted apparel and either ship it directly to Farfetch or have it picked up for free. by the end of 2021.

Merchant Services 299

Merchant Services Returns Wholesale Fulfillment 299

Retail TouchPoints

JULY 25, 2024

including original storytelling, advertising and social content that feature athletes and the Team USA brand. The partnership also will include travel and training apparel, supplied by Dick’s owned brands, for 11 Team USA national governing bodies, beginning with USA Canoe/Kayak this summer.

Sporting Goods 276

Sporting Goods Planning ATS Apparel 276

Inside Retail

NOVEMBER 28, 2024

Spending on high-end goods, particularly luxury apparel, gadgets and cosmetics, is well recognised among Chinese tourists. “While both groups are becoming major sources for the global travel retail industry, Indian travellers are not yet spending as much as their Chinese counterparts,” Westphal added.

Payment Services 130

Payment Services Target Market Fashion Apparel 130

Retail TouchPoints

OCTOBER 25, 2023

The most effective influencers must have relatability — and when it comes to sharing their authentic lifestyles, micro-influencers are a key, yet often overlooked channel for advertising spend. For example, a micro-influencer in the apparel space may design their clothing or attend fashion school.

Advertising 290

Advertising Accounting Marketing Promotions 290

Retail TouchPoints

JUNE 26, 2024

He played a critical role in Target’s strategy reset in 2017 and the launch of its Roundel advertising business in 2019. Gomez joined Target in 2013 and was named to the leadership team in 2017. Gomez also will report directly to Cornell.

Accessories 262

Accessories Apparel Advertising Marketing 262

Retail TouchPoints

AUGUST 4, 2022

However, the retail giant also is investing in new jobs in other areas, such as supply chain, ecommerce, health and wellness and advertising sales, including creating new roles.

Wholesale 260

Wholesale Apparel Advertising Promotions 260

Retail TouchPoints

AUGUST 17, 2022

Although they are extremely tech-driven, they also want to engage with brands that are authentic, personal and ethical, according to the Association of National Advertisers. . That’s why Feldman expects that shopping for apparel and footwear will extend into the start of the school year.

Consumer 279

Consumer Customer Experience Apparel Advertising 279

Inside Retail

MAY 3, 2021

“They are less likely to watch traditional TV (if at all), listen to radio stations or arguably see out-of-home advertising, due to the amount of time they spend engaged with the digital realm through screens,” he said. ” Thriving categories. ” Thriving categories. .” ” Thriving categories.

Beauty and Health 246

Beauty and Health Fashion Advertising Outdoor 246

Retail TouchPoints

NOVEMBER 21, 2022

We’ve learned through looking at the data and reading customer reviews that [a big part of our value prop] is helping men look good so they feel good, and women care so much about how the men in their lives feel — that has become a huge component of our advertising approach.”. Step Three: Trust the Machine. Yahalom said.

Marketing 317

Marketing Advertising Wholesale Apparel 317

Retail TouchPoints

FEBRUARY 2, 2024

The company’s cloud unit, Amazon Web Services (AWS) , as well as its advertising business were both strong profit drivers throughout the year, and that can be expected to continue in 2024 as the company rolls out advertising across Prime Video for the first time and expects increased investment in AI to drive more business to AWS.

Shopping 285

Shopping Advertising Customer Experience Fulfillment 285

Inside Retail

JULY 31, 2022

It’s no surprise that the largest sports apparel brand in the world, Nike, has bridged the physical and digital divide. It’s one of the first major apparel projects to incorporate both digital and physical elements. We’re starting to see NFC tags emerge more in apparel.

Apparel 239

Apparel Drop-Shipping Fashion Advertising 239

Inside Retail

JANUARY 16, 2025

By segment, Zheng disclosed, we expect the hard luxury segment (comprising luxury jewelry and watch sales) to lose market share in 2025, at an estimated 31 per cent, while soft luxury (comprising apparel, footwear and accessories, such as handbags and belts) will gain share in 2025, reaching 41 per cent.

Merchant Services 130

Merchant Services Fashion Jewelry Social Commerce 130