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Amazon Launches Advertising Service for Retailer Apps, Websites

Retail TouchPoints

Amazon has unveiled a new offering, the Retail Ad Service , which will allow any retailer to easily offer advertising on their digital platforms using the same technology that powers ads on Amazon.com. Advertisers already using Amazon Ads will see available retailers in their Amazon Ads console or API integrations.

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Amazon’s Latest Ambition: ‘Full-Funnel Advertising at Scale, for Everyone’

Retail TouchPoints

Amazon is no stranger to the world of advertising having first introduced ads in its online store 20 years ago. But last year something big happened in the Amazon ecosystem — it introduced TV advertising on its Prime Video streaming service. Here are some of the biggest ways the company is working toward that goal.

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5 Key Traits of CTV Advertising Winners

Retail TouchPoints

Many brands and retailers are capitalizing on the rise of ad-supported streaming by testing and investing more strategically in connected TV (CTV) advertising. In fact, research conducted by Retail TouchPoints and MNTN reveals that 59% of brands spend between 11% and 50% of their marketing and advertising budgets on CTV.

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H-E-B Media Network Adds Self-Service Capabilities for Advertisers

Retail TouchPoints

With these new tools, advertisers will gain access to campaign pacing and reporting by time period, providing them with deeper performance insights. Marketing teams can update products, keywords and bidding, and the platform’s bulk management UI capabilities allow advertisers to bulk pause, archive and activate campaigns. “As

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SEO vs. PPC: Which Strategy Is Best for Your Business?

This guide breaks down the key differences between search engine optimization (SEO) and pay-per-click (PPC) advertising, highlighting their pros, cons, and best use cases. When it comes to driving traffic and growing your online presence, businesses often ask: SEO or PPC—what’s the better choice?

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In-Store Retail Media Flexes to Move Beyond Digital Screens

Retail TouchPoints

Now, as new marketing and advertising formats venture further into the store, store teams must work more thoughtfully to ensure these touch points are intentionally integrated into their designs. Krans is even thinking about how Macys can go beyond digital tech to create contextual and engaging advertising moments.

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How Programmatic Media Buying is Leveling the Playing Field for Smaller Retail Media Networks

Retail TouchPoints

It’s hard to find a topic that all marketers agree on, but if there is one, it’s likely that programmatic ad buying continues to be a dominant channel for advertisers looking to scale. digital advertising spend in 2024, according to eMarketer. In fact, it will make up the vast majority — over 91% — of the current U.S.

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Boost Your Website Traffic with These Proven Strategies

We’ll also cover the importance of email marketing, online advertising, and analyzing your traffic to refine your approach. Learn how to optimize your site for search engines, leverage social media, and create compelling content that resonates with your audience.