Retail TouchPoints

MAY 30, 2024

PayPal is entering the media business with plans for a new advertising platform that will draw on its relationships with millions of consumers and merchants to help the latter “sell more products and services effectively,” according to a company statement. I’m thrilled to have Mark join our team and lead this important work.”

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Advertising Merchant Services Payment Services Planning 278

Retail TouchPoints

OCTOBER 2, 2024

At its annual advertiser summit this week, Pinterest presented a pin-worthy pitch to marketers — that the platform has grown its audience and improved advertising performance without sacrificing its feel-good vibe. And at the same time, we’ve turned Pinterest into a competitive performance player for our advertisers.

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Retail TouchPoints

JULY 11, 2024

Ebay is working to better support its sellers with a revamped advertising experience as well as a new Business Cash Advance offering that gives sellers quick access to revenue-based loans. New Ebay Advertising Experience Leverages AI to Help Sellers Boost Sales The new Ebay advertising hub.

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Advertising Payment Services Finance Promotions 277

Retail TouchPoints

NOVEMBER 20, 2024

It’s hard to find a topic that all marketers agree on, but if there is one, it’s likely that programmatic ad buying continues to be a dominant channel for advertisers looking to scale. digital advertising spend in 2024, according to eMarketer. In fact, it will make up the vast majority — over 91% — of the current U.S.

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Advertising Marketing Accounting Consumer 278

Inside Retail

MARCH 11, 2025

The digitalisation of media has seen advertising budgets diverted towards social media campaigns and search engine marketing in Australia, 70 per cent of digital advertising spend goes to Meta and Google. However, the increased use of artificial intelligence (AI) in advertising could have a negative effect.

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Advertising Marketing Consumer Returns 237

Retail Wire

AUGUST 4, 2024

Instacart has introduced new advertising solutions aimed at enhancing consumer engagement and brand discovery on its platform.

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Advertising Consumer ATS 263

Retail TouchPoints

OCTOBER 24, 2024

Now, brand and advertising partners — even those not sold by Ulta Beauty — will be able to deliver relevant offers and messages to customers at the bottom of the marketing funnel. Key non-endemic advertising partners include DoorDash , Hulu and PayPal.

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Beauty and Health Advertising Marketing ATS 278

Retail TouchPoints

APRIL 9, 2024

Advertisers already have a healthy appetite for games advertising: IAB’s latest study on games advertising found that 40% of advertisers plan to boost spending in this area over the coming year, making it the third-most popular channel for increased investment, after social media ( 47% ) and digital video ( 40% ).

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Advertising Consumer Fashion Customer Experience 278

Retail TouchPoints

FEBRUARY 28, 2024

Out-of-home (OOH) advertising has played an integral role in the media mix for decades due to its influence and impact. adults have noticed an OOH ad within a one-month period and 78% of these consumers took some sort of action after, according to research from Morning Consult and the Out of Home Advertising Association of America (OAAA).

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Advertising Promotions Consumer Marketing 319

Inside Retail

MAY 3, 2024

Social media is now the world’s largest channel for advertising investment, with Western platforms growing the fastest driven by Chinese brands targeting US and European audiences. WARC Media said that social media has overtaken paid search in advertising investment and is forecasted to reach $247.3 billion this year, up 14.3

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Advertising Accounting Returns ATS 290

Retail TouchPoints

OCTOBER 29, 2024

However, the rising cost of customer acquisition via digital advertising – up 50% over the past two years – is forcing brands to explore new strategies. A recent study found that over 60% of ecommerce brands were not investing in Google Ads, a sign that the digital advertising landscape is changing. In the U.S.,

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Advertising Consumer Accounting Marketing 290

Retail TouchPoints

NOVEMBER 21, 2024

Building Flexibility in Forecasting for Variable Advertising Costs TV advertising is still the most common form of advertising in the U.S., Advertising was already likely to be up 5.6% this year (excluding political advertising) to $360 billion – and those high prices could spell disaster. The list continues.

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Advertising Finance Shipping Planning 274

Retail TouchPoints

JANUARY 6, 2025

Instacart is scaling the reach of its retail media technology, Carrot Ads , to give advertisers access to the multibillion-dollar foodservice industry through a new partnership with the B2B ecommerce ordering platform Cut+Dry. Meanwhile, foodservice distributors have been left out of the rapidly growing digital advertising space.

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Advertising Point of Sale Marketing Management 277

Retail TouchPoints

JULY 25, 2024

Members who opt in will see display ads on the cart page that dynamically refresh after each new product scan, giving advertisers a new way to reach Sam’s Club members at the point of conversion and giving members new opportunities for product discovery. To learn more about retail media, check out our full guide here.

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Checkout Advertising Returns Shopping 264

Retail TouchPoints

JUNE 13, 2024

The offering brings together a variety of connected TV (CTV) ad serving and measurement solutions, along with Albertsons Media Collective’s shopper data and insights, into a single platform from which advertisers can execute a wide range of CTV initiatives.

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Advertising Marketing Location Planning 263

Retail Wire

MAY 2, 2024

Snapchat has introduced a range of new augmented reality (AR) and machine learning (ML) tools created to assist brands and advertisers in engaging with users on the social platform through interactivity.

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Advertising 278

Retail TouchPoints

AUGUST 15, 2024

With gains in total revenue, ecommerce sales, membership rolls and the Walmart Connect advertising business, the retailer has raised its guidance for Q3 and full-year outlook. Walmart’s retail media network Walmart Connect also posted massive gains with advertising sales growing 30% in the U.S., billion for the quarter reflects a 4.8%

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Advertising Consumer Marketing 264

Inside Retail

DECEMBER 3, 2024

“I was fortunate enough to be Australia’s first retailer to offer click and collect, advertise on Google, advertise on Bing, offer multi-store scan and go technology and developed a world first augmented reality mirror with checkout among other fun adventures,” he said.

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Advertising Checkout 264

Retail TouchPoints

OCTOBER 14, 2024

(From left to right) Palmar Haasch of Business Insider moderates a session with Webtoon Entertainment’s Alessandra Ferreri, Chris Mathieu and Megan Weales at Advertising Week NY. Connecting with Gen Z in an authentic way starts with our creators,” he said.

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Advertising Consumer Marketing Management 278

Retail TouchPoints

OCTOBER 11, 2024

We’re seeing vision AI support across all parts of the retail business, including back of house, in-store advertising and media, store checkout and curbside pickup. What’s Catching a Shoppers Eye In-store advertisements and displays are a prime example of how vision AI can be used in stores.

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Retail TouchPoints

DECEMBER 17, 2024

This lengthened proposal and wedding planning lifecycle has brides spending more time researching, planning and curating their dream day, creating a prime audience for advertisers that Davids Bridal is now uniquely positioned to serve.

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Advertising Planning Finance Consumer 246

Retail TouchPoints

NOVEMBER 10, 2023

As consumer spending dips, retailers and ecommerce businesses are facing a perfect storm that is impacting their digital advertising ROI. Trusted by major brands like Disney, Tab Corp and HelloFresh, TrafficGuard, accessible on Google Cloud Marketplace, upholds transparency and security in digital advertising, setting industry benchmarks.

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Advertising Marketing Finance Consumer 325

Retail TouchPoints

NOVEMBER 15, 2024

Capitalizing on the growing demand for CTV and video advertising, we are committed to prioritizing partnerships that unlock more streamlined and effective ways to reach Albertsons shoppers through high impact media channels,” said Evan Hovorka, VP of Product and Innovation for Alberstons Media Collective at the CTV Ad Days Summit.

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Advertising Management ATS Marketing 277

Retail TouchPoints

FEBRUARY 7, 2025

Grocery TV will integrate these Giant Eagle screens into its advertising platform, enabling the RMN to manage and execute brand campaigns across its stores. Additionally, the Grocery TV media partnerships team will drive incremental advertiser engagement by including Giant Eagle in its network of nearly 6,000 grocery stores.

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Advertising Supermarket Customer Experience Management 243

Retail Gazette

MARCH 17, 2025

The Advertising Standards Authority (ASA) has come under fire for alleged double standards in its approach to body image regulation after it blocked an advert for Next while allowing campaigns featuring plus-size models. Adverts normalising an unhealthy weight, be it obese or severely underweight, are equally as harmful.

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Advertising Promotions Fashion Management 71

Retail TouchPoints

OCTOBER 9, 2024

Best Buy has built a 70,000 -square-foot studio to develop bespoke content for its own channels and those of its partners, including advertisers on its Best Buy Ads retail media network.

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Advertising Shopping Consumer ATS 241

Retail TouchPoints

MARCH 5, 2025

These platforms help retailers gain actionable insights from collected data, ensuring they can still deliver targeted and relevant advertisements based on the data. Insights platforms: Investing in robust insights platforms that can collect, analyze and utilize first-party data effectively will be critical.

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Advertising Marketing Consumer ATS 238

Retail TouchPoints

JANUARY 10, 2025

And it’s first party; [advertisers arent] rebuying this audience from a Meta, they’re coming directly to us. Advertisers also will have more immersive opportunities through the Love Stories integration, including branded videos , product placements , video end cards , podcast ad spots and integration into email content.

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Advertising Planning Consumer Jewelry 287

Inside Retail

NOVEMBER 26, 2024

In October, the Federal Court ruled that Harvey Norman, along with Latitude Finance Australia, made false and misleading financial claims in a national advertising campaign. New Zealand and Singapore declined 1.5 per cent, respectively.

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Finance Advertising Marketing ATS 264

Retail Wire

OCTOBER 2, 2024

Restarants cannot deceive customers about the source of the seafood items on the menu.

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Advertising 263

Inside Retail

MARCH 16, 2025

However, in 2022, he faced criticism over advertising campaigns featuring children holding teddy bear handbags with bondage-style straps, as well as documents referencing a Supreme Court ruling on child pornography. Demna later described the campaigns as the wrong artistic choice.

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Advertising ATS 227

Inside Retail

NOVEMBER 27, 2024

The Australian Competition and Consumer Commission (ACCC) launched the legal action in the Federal Court against Webjet for displaying “flights from $X” statements but omitting its compulsory service fee and booking price guarantee fee in the advertised prices between November 2018 and November 2023.

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Payment Services Advertising Consumer Marketing 264

Retail TouchPoints

MARCH 25, 2025

This new integration will give Hy-Vee RedMedia access both to Instacarts ad technology and its CPG advertising ecosystem, which delivers advertiser demand from more than 7,000 brands. For Hy-Vee RedMedia advertisers, the Carrot Ads capabilities will be available later in 2025. More details below.)

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Retail Wire

SEPTEMBER 4, 2024

Pentaleap Inc. has announced a strategic partnership with Orange Apron Media, The Home Depot’s retail media division.

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Advertising 264

Inside Retail

NOVEMBER 6, 2024

SCCA members are running the campaign advertisements for free across more than 300 shopping centres and 3500 digital screens. The groups joined hands to launch the campaign aimed at combatting alarming levels of abuse, violence and the use of weapons against workers, which include retail staff, security officers, and cleaners.

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Advertising Shopping ATS Marketing 246

Retail TouchPoints

DECEMBER 12, 2024

In addition to brand advertising, Hy-Vee also will be able to manage its own in-store messaging through Grocery TV’s content management system. The addition of Grocery TV, which will connect Hy-Vee’s screens to The Trade Desk , will enable RedMedia to manage both offsite and in-store campaigns from a unified platform.

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Checkout Supermarket Advertising Management 276