article thumbnail

How Retail Businesses Can Use Customer Data to Enhance Targeted Marketing

Retail TouchPoints

In addition, as the popularity of online ordering and delivery continues to skyrocket, marketers need to rethink how they communicate with and market to consumers. In order to do this, retailers need to leverage valuable consumer data to create a more targeted marketing strategy.

article thumbnail

What is a Target Market and How to Pick One (Examples and Template Included)

Small Biz Trends

When marketing a business, the key to success lies in the ability to target the right group or groups of people accurately. Knowing your target market is essential for any company that wants to create an effective, compelling marketing message that resonates and results in sales. What is Target Marketing?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Hermes of yoga? Premium sportswear brands enjoy rapid growth in China

Inside Retail

On doesn’t break out China numbers but its Asia Pacific sales growth jumped 69 per cent in the first quarter and accounted for over 10 per cent of global revenue for the first time. Its co-CEO said on a recent earnings call the company expects China alone to account for 10 per cent of overall revenue before long.

article thumbnail

CMO Council: Breaking Down Silos Between Sales and Marketing is Key to Organizational Success

Retail TouchPoints

Fixing this problem will require continuing to break down silos, as 60% of respondents said marketing and sales don’t co-own customer strategy and data. It requires commitment, effort and accountability from both sides of the equation. Sales Transformation Practice Leader at KPMG in an interview with Retail TouchPoints.

Marketing 278
article thumbnail

AuMake ends FY21 down $7.8m, hopeful for new year

Inside Retail

Through our new platform, anyone with a WeChat account can be an influencer and effectively act as a sales agent for the brands. AuMake will also trial the use of its social e-commerce platform in Australia next year, and is seeking to grow its portfolio of New Zealand-made products to sell on to its Chinese target market.

article thumbnail

Rebecca Vallance’s chic new Sydney flagship store is a sign of what’s to come

Inside Retail

The UK and Europe account for 53 per cent of the brand’s wholesale business and will account for a big focus moving forward, due to strong organic growth in these markets. “We Diversifying the product offering Rebecca Vallance’s target market is the modern woman who wants to dress up to look chic and feminine.

Wholesale 147
article thumbnail

The importance of an elite B2B customer experience

Inside Retail

Alibaba seeks to have a full understanding of its target markets and their specific purchasing habits. But you don’t need to be a multibillion-dollar market leader to master your B2B customer experience. Customer accounts provide retailers with opportunities for personalisation beyond simply price and catalogue.