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How Retail Businesses Can Use Customer Data to Enhance Targeted Marketing

Retail TouchPoints

In addition, as the popularity of online ordering and delivery continues to skyrocket, marketers need to rethink how they communicate with and market to consumers. In order to do this, retailers need to leverage valuable consumer data to create a more targeted marketing strategy.

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The Hermes of yoga? Premium sportswear brands enjoy rapid growth in China

Inside Retail

On doesn’t break out China numbers but its Asia Pacific sales growth jumped 69 per cent in the first quarter and accounted for over 10 per cent of global revenue for the first time. Its co-CEO said on a recent earnings call the company expects China alone to account for 10 per cent of overall revenue before long.

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CMO Council: Breaking Down Silos Between Sales and Marketing is Key to Organizational Success

Retail TouchPoints

Fixing this problem will require continuing to break down silos, as 60% of respondents said marketing and sales don’t co-own customer strategy and data. It requires commitment, effort and accountability from both sides of the equation. Sales Transformation Practice Leader at KPMG in an interview with Retail TouchPoints.

Marketing 271
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Making the Most of Store Visits Post-Pandemic

Retail TouchPoints

On the other hand, some businesses, such as home improvement stores, actually saw sales increase throughout the pandemic and began course-correcting their retail footprints to account for more online traffic. To account for this, some retailers have shifted to a hybrid model of livestreamed in-store events.

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The Value of Localization as a Competitive Advantage in Accessing Multicultural Consumers

Retail TouchPoints

Taobao’s convenient peer-to-peer instant messaging support gave it a competitive edge because the company’s customer experience was better suited to the target market. Ebay did not update its Chinese-language site to align with Chinese consumer culture, and because of that it was forced to pull out of the Chinese market completely.

Consumer 284
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Analysis: Why Abercrombie & Fitch’s turnaround has not been cancelled

Inside Retail

It has fallen onto Horowitz to reposition the A&F brand and target a slightly older target market of 21- to 24-year olds, leaving sister brand Hollister – which actually accounts for 60 per cent of the group’s sales – to focus on the teen market.

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A Beginner’s Guide to a Cookie-Free Marketing Strategy

Retail TouchPoints

For example, you can offer users the option to create an account or subscribe to receive special offers and discounts, which allows you to collect valuable information such as their preferences, purchase history or demographic data. First-party data, because it comes from the horse’s mouth, is much more effective for targeted marketing.

Marketing 328