Retail Media Networks: Unwrapping Benefits for Retailers, Shoppers and Brands this Holiday Season (and Beyond)
Retail TouchPoints
DECEMBER 6, 2024
This year promises to be no exception, with the average American shopper projected to spend $902 USD on gifts, food, and other seasonal items, making it potentially one of the busiest and most profitable holiday shopping seasons on record. As a result, off-site retail media is expected to account for 18.5% of all U.S.
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