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Retail Media Networks: Unwrapping Benefits for Retailers, Shoppers and Brands this Holiday Season (and Beyond)

Retail TouchPoints

This year promises to be no exception, with the average American shopper projected to spend $902 USD on gifts, food, and other seasonal items, making it potentially one of the busiest and most profitable holiday shopping seasons on record. As a result, off-site retail media is expected to account for 18.5% of all U.S.

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Nike to Double Down on DTC Following Q3 Gains, Plans Standalone Jordan Stores

Retail TouchPoints

The company pulled its products off Amazon in 2019 and has shed 50% of its wholesale accounts over the last four years, including its relationships with DSW , Zappos , Dillard’s and Big 5 Sporting Goods. To participate, members had to link their Nike and EA accounts, which was an integration first for Nike.

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Making the Most of Store Visits Post-Pandemic

Retail TouchPoints

On the other hand, some businesses, such as home improvement stores, actually saw sales increase throughout the pandemic and began course-correcting their retail footprints to account for more online traffic. consumers have changed stores, brands or the way they shop. For example, McKinsey found that 73% of U.S.

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Resale Revs Up: eBay Enhances Refurbished Goods Offering, New Overstock Marketplace Launches

Retail TouchPoints

As product scarcity issues continue to dominate this holiday shopping season, consumers are increasingly turning to resale to get the goods — and platform operators are taking notice. eBay has expanded its refurbished goods offering, where shoppers can find discounted inventory from brands including Apple, Samsung and Dyson.

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Adobe Predicts 8.4% Growth in Online Holiday Sales, Driven by Discounting

Retail TouchPoints

billion this holiday shopping season (covering the period from Nov. Shopping on mobile devices also is expected to hit a new milestone, growing 12.8% billion , which would represent a 53.2% share of online spend this season versus desktop shopping. Adobe expects U.S. online sales to hit a record $240.8 31), representing 8.4%

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Marketing With A Different Lens: What You Can Learn From Other Retail Verticals

Retail TouchPoints

Back-to-school shopping peaks in August. Back-to-school shopping trends will take shape as states decide when and how to reopen schools. The good news is that many digital retail marketers are successfully operating with agility. Learn From: Sporting Goods. Prime Day and its halo effect mark July.

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Q2 2021 Roundup: How Target, Macy’s and Foot Locker Harnessed Consumer Optimism

Retail TouchPoints

I’m not an accountant, but stores are on the asset side of the balance sheet for a reason, and they need to be leveraged as much as possible to squeeze as much out of them as you can.”. Most store merchandising remains poor with undifferentiated offerings, a shopping experience that is unmemorable, and service that is mediocre.”.

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