Casper CEO’s Roadmap to Profitability: Control Costs, Expand Wholesale and Cater to Customers
Retail TouchPoints
APRIL 1, 2024
What that meant was that we were anti-customer; we were optimized around internal channel accounting and not what was in the best interest of the customer. So in 2012 we rebuilt, top to bottom, the entire company so we could replenish stores and ship to the customer from the same inventory pool. How do you view those channels?
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